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Social media and web 2.0 tools in education
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Social media and education | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Imagery in Social Media & How to Leverage Visual Content [infographic]

Imagery in Social Media  & How to Leverage Visual Content [infographic] | Social media and education | Scoop.it

While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.

From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?

 

The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.

 

This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.


Via Lauren Moss
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social media and education | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]



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Rescooped by Jack Patterson from Transmedia: Storytelling for the Digital Age
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7 Ways to Follow 'The Hunger Games' Movie on Social Media

7 Ways to Follow 'The Hunger Games' Movie on Social Media | Social media and education | Scoop.it
The release of the first 'Hunger Games' film is less than two months away, but there are many ways to gear up for its debut via social media sites.

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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Social media and education | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

 

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss, michel verstrepen
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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 2013 7:01 AM

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Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social media and education | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Jack Patterson from Curation, Social Business and Beyond
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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Social media and education | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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