Social media and education
7.6K views | +0 today
Follow
Social media and education
Social media and web 2.0 tools in education
Curated by Jack Patterson
Your new post is loading...
Your new post is loading...
Rescooped by Jack Patterson from Transmedia: Storytelling for the Digital Age
Scoop.it!

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Social media and education | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


Via The Digital Rocking Chair
more...
Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

Rescooped by Jack Patterson from A Cultural History of Advertising
Scoop.it!

Emergence of Advertising in America, 1850-1920 - Duke Libraries

Emergence of Advertising in America, 1850-1920 - Duke Libraries | Social media and education | Scoop.it

Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States

 


Via k3hamilton
more...
No comment yet.
Rescooped by Jack Patterson from Anthems and Lullabies
Scoop.it!

How Blogging Changed the Advertising Scene

How Blogging Changed the Advertising Scene | Social media and education | Scoop.it
Blog post at Two-Sided Perspective : Looking back to twenty years ago, the advertising industry heavily relied on TV. Using different types of people – from ordinary Joes to b[..]

Via Herbert Kikoy
more...
Herbert Kikoy's curator insight, December 19, 2012 9:40 PM

There are many ways how blogging has changed not only the face of advertising, but every aspect of our lives. The most obvious, however, is that it has made our world smaller and more accessible.