Social Media and E-Marketing
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Rescooped by DOLORES FRAGUELA from visualizing social media
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media and E-Marketing | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by DOLORES FRAGUELA from visualizing social media
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12 Essential Infographics About Apps, Mobile, SEO and Social Media

12 Essential Infographics About Apps, Mobile, SEO and Social Media | Social Media and E-Marketing | Scoop.it

Infographics are changing the way we share information, so we thought it would be a good idea to gather 12 essential ones that would help marketers and businesses understand what’s currently taking place in the online world as well as make better use of the tools we have at our disposal.


Via Lauren Moss
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Fra-Léc's comment, April 28, 2013 6:55 AM
thank's Lauren !