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Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News

Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News | Social Media and E-Marketing | Scoop.it
Quel que soit leur secteur d’activité ou la taille de leur structure, 75 % des marketeurs interrogés dans le cadre de l’enquête menée en 2014 par Adobe sur l’optimisation du marketing digital pensent que la personnalisation joue un rôle important dans la réalisation des objectifs d’entreprise à long terme.

Via Olivier JADZINSKI
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Publicité sur les réseaux sociaux, attention à votre image !

Publicité sur les réseaux sociaux, attention à votre image ! | Social Media and E-Marketing | Scoop.it

Efficacité de ciblage, puissance, opportunités, les marques n’ont pas tardé à investir les espaces publicitaires sur les réseaux sociaux. Cependant, une étude montre un risque de dévalorisation de leur image.


Via Isabelle Clément, Sonia Goumain
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Bad buzz : gérer une crise sur les réseaux, les règles d'or

Dans cet article vous découvrirez les règles d’or des plus grands spécialistes de la communication digitale et de la gestion de crise.

Via Isabelle Clément
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5 Ways To Get the Most From Google+ Communities | Business 2 Community

5 Ways To Get the Most From Google+ Communities | Business 2 Community | Social Media and E-Marketing | Scoop.it
Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that

Via Bonnie Manis
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Bonnie Manis's curator insight, May 29, 2013 10:26 AM

5 Ways To Get the Most From Google+ Communities:

1. Share Posts from Your Profile

2. Promote Your Events
3. Tag Your Posts
4. Be a Positive Member of the Community
5. Use Hangouts

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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | Social Media and E-Marketing | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Sue Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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Ebg 100 premiers jours d'un Chief Digital Officer

Présentation réalisée par InovenAltenor et Orange Consulting dans le cadre de la commission Transformation Digitale

Via TROUVE LIONEL, Frederic Patry
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5 points essentiels pour auditer l inbound marketing de votre site web

5 points essentiels pour auditer l inbound marketing de votre site web | Social Media and E-Marketing | Scoop.it
Si vous venez d'intégrer un nouveau poste en marketing, effectuer une vérification de l'état actuel de la génération des demandes et des leads en ligne de votre

Via Julien Coualan
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Julien Coualan's curator insight, October 21, 2013 2:49 AM

Les questions à se poser avant de se lancer...

Emilie Faffe's curator insight, October 22, 2013 5:12 AM

Article très intéressant et très bien écrit.

Priorité :

- Connaître sa/ses cibles --> méthode des "personas"

- La page d'accueil du site est-elle en ligne avec le positionnement de l'entreprise ?

- Le blog répond-il aux attentes des publics cibles et est-il engageant ?

- Faire un audit social.

- Les call-to-action sont-ils suffisamment nombreux et bien placés ?

 

Jean-Marc TRESOR's curator insight, November 7, 2013 3:34 AM

5 points essentiels pour auditer l inbound marketing de votre site web

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10 community managers créent un dialogue improvisé sur Twitter

10 community managers créent un dialogue improvisé sur Twitter | Social Media and E-Marketing | Scoop.it
Les community managers de 10 grandes marques ont improvisé un savoureux dialogue sur Twitter.

Via Isabelle Clément
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Mélaine Jacques's comment, September 28, 2013 4:22 AM
Un superbe moment comme on en voit pas assez sur le net! Bravo à ces CMs qui ont su allier humour et beau coup de pub!
Isabelle Clément's comment, September 28, 2013 4:28 AM
Oh que oui @Mélaine ! :)
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Social Media and E-Marketing | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)