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Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News

Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News | Social Media and E-Marketing | Scoop.it
Quel que soit leur secteur d’activité ou la taille de leur structure, 75 % des marketeurs interrogés dans le cadre de l’enquête menée en 2014 par Adobe sur l’optimisation du marketing digital pensent que la personnalisation joue un rôle important dans la réalisation des objectifs d’entreprise à long terme.

Via Olivier JADZINSKI
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media and E-Marketing | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by KOMADOK by D.FRAGUELA from Transformation Digitale de l'Entreprise
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Ebg 100 premiers jours d'un Chief Digital Officer

Présentation réalisée par InovenAltenor et Orange Consulting dans le cadre de la commission Transformation Digitale

Via TROUVE LIONEL, Frederic Patry
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