Looking for ways to partner with influencers on Facebook?Have you heard of branded content on Facebook?Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers.
Via Brian Yanish - MarketingHits.com
2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social networks have jumped on the video bandwagon. An infographic from business software solutions provider Orchestrate explores the impact of video this year, and the potential implications for next year.
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy. In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media plan, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly.
Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own:
Although B2B marketers tend to focus more on reaching and interacting with their audiences on LinkedIn, this infographic reminds us that there are opportunities on Facebook too.
The infographic from Marketing Mojo explains some of the basics when it comes to weighing up options for advertising across LinkedIn vs Facebook. For more advanced users, refer to our social media hub for LinkedIn and Facebook features.
Cooperation projects (2015) - Education, Audiovisual and Culture Executive Agency
nicoleta susanu's insight:
Call for proposal has been published.
The main objectives of the support for transnational cultural cooperation projects are to support the capacity of the European cultural and creative sectors to operate transnationally and internationally and to promote the transnational circulation of cultural and creative works and transnational mobility of cultural and creative players, in particular artists. The priorities in the field of reinforcing the cultural and creative sector's capacity to operate transnationally shall be the following:
supporting actions providing cultural and creative players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing innovative approaches to audience development and testing of new business and management models;
supporting actions enabling cultural and creative players to cooperate internationally and to internationalise their careers and activities in the Union and beyond, when possible on the basis of long-term strategies;
providing support to strengthen European cultural and creative organisations and international networking in order to facilitate access to professional opportunities.
How to you get more engagement on Twitter? Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.
EFSA is urging scientists to make a difference to Europe’s food safety system by joining its teams of risk assessment experts. Applications are invited from high-calibre scientists with expertise in: plant health; genetically modified organisms; feedstuffs; animal health and welfare; plant protection; contaminants in the food chain; biological hazards; and nutrition. In addition to the eight Scientific Panels that cover these areas, EFSA is also renewing membership of its Scientific Commit
nicoleta susanu's insight:
Applications are invited on the EFSA website by 7 July 2014. Official notification of the extension of the call will be published shortly in the Official Journal of the European Union.
Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.
This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
Content curation, I believe, is a foundational key to how to both create (from scratch) and share (other people’s work in your industry) great content your fans and followers will engage with and read. In a world of over-saturated content, it’s hard to find great content and know where to start. With the right tools and the right way to go about it, I think curation can hold the key to a better content future in 2015.
The worst tech news I read last week was: “Twitter CFO says a Facebook-style filtered feed is coming, whether you like it or not.” The horrified firestorm of condemnation that erupted in response was the first time I’ve ever seen anything like...
Pilot project – Connected for Health: Well-Being and Healthcare Solutions in Open Access FTTH Networks Details: deadline for submitting applications 30/09/2014 as evidenced by postmark
FAQs and Gu
nicoleta susanu's insight:
The main objective of this action is to explore, identify and test new and existing eHealth solutions in order to corroborate profitable and usable models and/or best practices for accessible home healthcare. The beneficiary(ies) will produce a report which will assess and propose profitable and usable models and/or best practices for accessible home healthcare in Europe based on the pilot project's experience in Finland and Sweden. The report will also make recommendations for facilitating potential replication across the EU. The results of this pilot project could contribute to the works of the Action Group C2 (Independent living) and Action Group B3 (Integrated care) of the European Innovation Partnership on Active and Healthy Ageing (EIP-AHA).
“Fiber to the Home” is defined as an access network architecture in which the final connection to the subscriber’s premises is Optical Fiber. (FTTH) The fiber optic communications path is terminated on or inside the premises for the purpose of carrying communication services to a single subscriber.
The following types of entities are eligible to participate in the call: public authorities (national, regional, local), research centres, universities, companies, non-profit organisations (public or private). Non-eligible entities: natural persons, entities without legal personality.
Only applications from legal entities established in the EU Member States are eligible.
The activities may be implemented by several entities working together (i.e. consortium), provided that the minimum number of such entities is 3 and they are established in different EU Member States.
"(Social media) lets (doctors and nurses) share articles and videos with a number of patients at once, it lets them monitor Twitter during big events like big games," Neuhauser told WTOP. For example, Twitter was critical to trauma teams as they awaited victims of the Boston Marathon bombing to local hospitals in 2013.
In his article, Neuhauser also talks about doctors and nurses creating their own professional Facebook pages and Twitter accounts to invite patients to weigh in and communicate. Aside from sharing information to a wider group with videos and links, they are also able to monitor the well-being of their patients on a regular basis. This has helped particularly with veterans who might not be so comfortable coming forward and asking for help.
"They have come across (Facebook) posts that let them know, that maybe a guy is having a tough day because maybe it is an anniversary of a tough event," Neuhauser pointed out. Doctors and nurses can take a more proactive role in their care as a result. The nurses he spoke to for his story say they prevented at least 12 suicides by reaching out to vets after reading their cries for help online.
As with all such technology, there are privacy concerns. While hospitals are still wary with the professional use of Facebook and Twitter, medical schools are beginning to issue guidelines, rather than prohibitions, for their use.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.