A topic I've been personally exploring recently...great piece.
Local SEO has been all the rage for local businesses for some time now. Most SEOs are very skilled at optimizing a website for local using on-page, backlink anchor text, and Google Places pages.
At the same time, Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1′s are all known to positively impact overall ranking for a website.
With the two disciplines now permanently intertwined, it is important to consider how social impacts local SEO. Let’s review the main pivot points where the two provide collective momentum for locally-targeted websites and companies.