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Rescooped by Torsakul Thira from Online Journalism & Journalism in Digital Age
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Should the mainstream media see Twitter as competition?

Should the mainstream media see Twitter as competition? | social media and digital marketing | Scoop.it

“Twitter unveiled an interesting partnership with the NASCAR auto-racing circuit on Thursday, in which the real-time information network has created a kind of portal for the Pocono 400 race ... [A]n editor hired by Twitter will also be selecting or ‘curating’ the stream. If that sounds like the kind of thing a media company might do, it’s probably because it is the kind of thing a media company would do — the NASCAR deal takes Twitter even further into the realm of being a media entity.”

 

(Published June 8, 2012.)


Via Andy Bull, Mindy McAdams, Sakulsri Srisaracam
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Rescooped by Torsakul Thira from brandjournalism
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | social media and digital marketing | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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