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Rescooped by Torsakul Thira from Online Journalism & Journalism in Digital Age
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CNN’s head of social news: Twitter forces journos to report better

CNN’s head of social news: Twitter forces journos to report better | social media and digital marketing | Scoop.it

“Services like Twitter remind us that reporting just the facts of an event isn’t enough. We all hear about what’s happening from everywhere. What journalists and thinkers and experts in subjects that matter should do is add deep context and understanding to events. When we are all inundated with unending streams of information, what matters most is context ...”

 

(Published Nov. 2, 2012.)

 


Via Mindy McAdams, Sakulsri Srisaracam
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Rescooped by Torsakul Thira from Online Journalism & Journalism in Digital Age
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Should the mainstream media see Twitter as competition?

Should the mainstream media see Twitter as competition? | social media and digital marketing | Scoop.it

“Twitter unveiled an interesting partnership with the NASCAR auto-racing circuit on Thursday, in which the real-time information network has created a kind of portal for the Pocono 400 race ... [A]n editor hired by Twitter will also be selecting or ‘curating’ the stream. If that sounds like the kind of thing a media company might do, it’s probably because it is the kind of thing a media company would do — the NASCAR deal takes Twitter even further into the realm of being a media entity.”

 

(Published June 8, 2012.)


Via Andy Bull, Mindy McAdams, Sakulsri Srisaracam
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Rescooped by Torsakul Thira from brandjournalism
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | social media and digital marketing | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon, Andy Bull
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Rescooped by Torsakul Thira from Eclectic Technology
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The Teacher’s Quick Guide To Educational Twitter Hashtags | Edudemic (Infographic)

The Teacher’s Quick Guide To Educational Twitter Hashtags | Edudemic (Infographic) | social media and digital marketing | Scoop.it

A while ago Edudemic published their 2012 A-Z Guide to Twitter Hashtags. This is a great resource, and now there is a new way to view it thanks to Online Courses. Check out this infographic that lets you know the most popular educational hashtags. They are categorized by color into: education, most popular according to Edudemic, technology, Higher Ed, subject specific, specific areas/roles and K-12.


Via Beth Dichter
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Rescooped by Torsakul Thira from An Eye on New Media
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Real-time local Twitter trends - Trendsmap

Real-time local Twitter trends - Trendsmap | social media and digital marketing | Scoop.it

Of all the tools that I forget to use, this one is my favorite!  This interactive map of the world will quickly give you a feel for what is important to the people there via what they are tweeting.  


Via Ken Morrison
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Ken Morrison's comment, April 3, 2012 2:33 AM
Thank you for the rescoop. your sites keep improving. Keep up the quality work.
Ken
Rescooped by Torsakul Thira from brandjournalism
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | social media and digital marketing | Scoop.it

Here's a great low-down on the essential social media tools for your small business via Tone Agency


Via David Blundell, Andy Bull
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David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .