social media and ...
Follow
Find tag "Facebook"
1.2K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Torsakul Thira from An Eye on New Media
Scoop.it!

Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics

Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics | social media and digital marketing | Scoop.it
Infographics on Why Facebook is Slipping or Losing its Position Down on Social Networking Website of User Engagement with New Registration on Popularity votes...

Via Ken Morrison
more...
No comment yet.
Rescooped by Torsakul Thira from Music business
Scoop.it!

Facebook: 17.5 Million People Use Spotify

Facebook: 17.5 Million People Use Spotify | social media and digital marketing | Scoop.it

"It’s clear that Spotify is the most popular on-demand music subscription in the world. Less clear is how many people actually use it."


Via Jérôme Rastoldo
more...
No comment yet.
Rescooped by Torsakul Thira from brandjournalism
Scoop.it!

Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | social media and digital marketing | Scoop.it

Here's a great low-down on the essential social media tools for your small business via Tone Agency


Via David Blundell, Andy Bull
more...
David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
Rescooped by Torsakul Thira from An Eye on New Media
Scoop.it!

Still confused on Facebook Pages and Groups? You are not alone

Still confused on Facebook Pages and Groups?  You are not alone | social media and digital marketing | Scoop.it

The confusion is understandable because not only do they resemble each other in form and function, but their features change regularly. In fact, in the past year, Facebook entirely changed the function and purpose of Facebook Groups without changing the name. In fact, for awhile, "New Groups" and "Old Groups" co-existed on Facebook before the "Old" ones were retired for good.


Via Ken Morrison
more...
No comment yet.
Rescooped by Torsakul Thira from brandjournalism
Scoop.it!

Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | social media and digital marketing | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon, Andy Bull
more...
No comment yet.