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Teachers' expectations about their students' abilities affect classroom interactions in myriad ways that can impact student performance. Students expected to succeed, for example, get more time to answer questions and more specific feedback.
A fascinating look at what can happen when teachers expectations for their students change, looking at "how do we get teachers to have the right expections?"
Seven suggestions are provided for ways "teachers can change their expections."
Via Beth Dichter
A handful of brands have earned the trust of their target audience in a natural, organic way. Here are some tips on how to motivate your target using their story.
These days, smart advertisers are tying their brands into their customers’ personal stories. Or, more accurately, they’re helping their customer connect more deeply to his or her own personal story through the brand’s story.
Brands like Patagonia, Southwest Airlines and Apple have earned the trust of their target audience in a natural, organic way. Their customers don’t perceive “the story” they’re being told as marketing, but rather as a welcome outreach – like getting a thoughtful card from a good friend. So, if your advertising message doesn’t seem to be motivating your target, chances are your brand story isn’t jiving with your customer’s personal story.
Via Gregg Morris
According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.
There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.
Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.
While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.
HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.
By Daniel Rowles. http://bit.ly/R0TJvC
Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55
Infographic by HostPapa. http://bit.ly/O0wxTE
In this Infographic, Social Marketing Automation is defined, providing various use cases for marketers to explore.
Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers.
To learn more about Social Marketing Automation download Awareness' new white paper Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers [PDF] http://bit.ly/OzyViE
By Awareness. http://bit.ly/OLD5RO
"The iPad and other gesture based tablets have capture the minds and fingers of many in education. Whether its in pre-K or senior classes these intuitive devices are making changes to how teaching and learning occurs in the classroom."
Andrew Churchill has provided links to websites that have information on iPads in many areas, including a list of apps broken down by curriculum area, by learning areas, the iPad as a multimedia tool and many more. Excellent resouces for the novice and experienced user!
Via Beth Dichter
Wow. I really want to see this. I was also happy to see/hear Howard Rheingold in this film preview. I took a course from him last year.
Tiffany Shlain, founder of the Webby Awards, talks about today's interconnected society at The Economist's Ideas Economy: Information 2012 event in San Francisco. I wanted to bring this to your attention because what she is speaking about concerns all of us
What does it mean to live in a connected world? How is it changing us, our culture and the planet?
Her film "Connected" is a must see! It's thought provoking and captures the essence of the experience, the anxiety, overwhelm, mystery, commonality, rapture, looks at the potential and wonder of what innovation, knowledge, discovery lies ahead.
"Go as far as you can see and when you get there. you'll be able to see even farther"
Selected by Jan Gordon covering "Exploring Change and Ongoing Discussions"
See video here: [http://www.youtube.com/watch?v=NRTnUKpDGWs]
Via janlgordon, Laurent Blanquer, Faiz A.H, Ken Morrison
The Myers-Briggs Indicator tests psychological traits per individual. Turns out, your specific indicators inform how you use social media.
In 1921, psychologist Carl Jung changed the fundamentals of his field. By distributing a psychometric test called the Myers-Briggs Type Indicator to patients, Jung claimed he could accurately boil down the psychological types of humans into 16 major categories.
This Infographic is based on data by CPP, publishers of the Myers-Briggs personality assessment, details the qualifiers for each of the test’s characteristics, but furthermore, predicts the psychological types most likely to participate on specific social networks. More extroverts reported using Facebook than introverts, for instance. And people with inclinations toward Feeling spend more time browsing and interacting with people on Facebook, rather than those who tend toward Thinking.
Via Brian Yanish - MarketingHits.com, maxOz
There are so many iPad apps available now it is often difficult to determine which are best. This post provides links to 50 apps, many of which are free, that would help us learn across disciplines. Although geared to "lifelong learners" many are appropriate to students in our schools. Categories include: History and Geography; Language, Reading, and Writing; Open Source and General Learning; Reference; and Science and Math.
Via Beth Dichter
I am sharing this mostly because it is old (2 years ago) and it shows just how much we have changed. For example, two years ago, only 23% access social network sites on their phones.
and 21% use email on their phones.
At first, I thought this was lazy research, and then I saw the date. Things surely have changed quickly.
In April 2010, Pew Internet released the results of their survey of 800 teens and their parents about mobile phone usage. What follows are 53 of the most interesting facts from the study...
Via Eduware, Inc. , Ken Morrison
Differentiation vs Amplification
Smart Insights share Seth Godin’s Circles of Marketing blog post because of the simplicity of the message, the focus on the fundamentals, Seth’s strength.
Jeff Seaver produced a slicker PDF version here .
The Marketing Paradox
Seth has described something of a modern marketing paradox and here it has been expanded and illustrated it further. Believing that the marketing paradox that we face is Differentiation and Longevity vs Amplification and Speed.
Does the marketer seek genuine differentiation or does he or she chase an opportunity to measurably amplify the brand?
The latter is realistically faster, it’s what’s expected, and just maybe you get a bit of luck or already have a great product, in which case amplification can then work for sure.
Yet the inner rings are defensible, considered, harder and longer lasting.
They’re also the base to upon which you can amplify and unfortunately they’re increasingly out of the direct control of many marketers, driven by other stake-holders or business directors.
Inspired by Seth Godin
Seth recommends moving one circle inwards when your marketing isn’t working, it seems obvious, so why do we see even experienced marketers stuck in the outer rings?
Seth reckons it’s amateur marketers, maybe. We could deliberate for days on why, but we feel that it’s quite simply fear.
A fear of changing from “what’s always worked”?
Maybe there’s a pressure from upstairs for marketers to deliver short-term results forcing short-term thinking to demonstrate some form of ROI sooner rather than later?
You have the choice.
Hopefully this interpretation adds to the original and helps prompts different thinking
Note: The marketing circles were tweaked slightly from Seth’s, that ‘Story’ and ‘Community’ really warranted their own place.
By Danyl Bosomworth. http://bit.ly/OeBwQ5
Seth's Circles Of Marketing [PDF] http://bit.ly/RAlaAH
I do think that infographics are over-rated. Yet, I see the value in them for a quick review, over-view or a teaser to get me to want to read the research. I do also see SEO value because they often get shared more rapidly than some of the other deeper research.
One thing is crucial though, Good data, with bad design equals a terrible infographic that will do more harm than good.
Via Ken Morrison
More schools and districts are going to the cloud...but what does that mean? This infographic provides some information about the benefits of being cloud-based as well as some of the issues that may arise. It also lets you know some of the suites available to educators in the cloud, other helpful cloud tools and looks at cloud adoption rates.
Via Beth Dichter
The Internet has changed the modern Education tremendously and with the growing and increasing users daily, its becoming difficult to look out for nice colleges and study and therefore many choose to study online. While we have also shown how in reality the Education cost has grown up in recent time making it almost impossible for everyone to grasp better education.
Via Ken Morrison
In this Post, Debra Ashkanase has also used Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.
Intrigued, Debra considered how The Circles of Marketing could be modified for nonprofit social media marketing. Here the nonprofit marketer’s iteration, begins with The Cause.
As shown in this Infographic
The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.
The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about; crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.
The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]
By Debra Askanase.http://bit.ly/N9B5lV
Digital textbooks are in the news these days. Many publishers are providing digital textbooks at a cost. However, Boundless has "just launched the public beta version of its brand new site. What is Boundless? It’s a way to easily turn all of the open source information that exists in the world into a simple easy-to-use digital textbook. And it’s free."
Boundless uses open source materials to create their digital textbooks. Additional digital resources are also generated. For more information on how it works check out this article, or go directly to the Boundless website to sign up: http://www.boundless.com/.
Via Beth Dichter
Hugh and his co-founder Dr. Steve Collins have built an intuitive, easy-to-use content management system for deploying sophisticated A/B testing scenarios within a live mobile game environment. This 25+ person start-up is revolutionizing the mobile app and gaming industry by providing a low-cost method to make constant game improvements on the fly.