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How the World’s Best Brands Use Crowdsourcing (Interactive Timeline) | eYeka Co-creation Blog

How the World’s Best Brands Use Crowdsourcing (Interactive Timeline) | eYeka Co-creation Blog | social media and digital marketing | Scoop.it
@asadchawla you might find this crowdsourcing timeline by global brands interesting: http://t.co/e8cFwEA1...

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Teachers' Expectations Can Influence How Students Perform : NPR

Teachers' expectations about their students' abilities affect classroom interactions in myriad ways that can impact student performance. Students expected to succeed, for example, get more time to answer questions and more specific feedback.

A fascinating look at what can happen when teachers expectations for their students change, looking at "how do we get teachers to have the right expections?"

Seven suggestions are provided for ways "teachers can change their expections."


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Xiaoxia Wang's curator insight, November 18, 2013 5:50 PM

Right expectation let students have clear understanding of what they are supposed to achieve and behave. Hence, a right expectation is a good start of classroom management.

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How Brands Are Getting Personal Through Storytelling

How Brands Are Getting Personal Through Storytelling | social media and digital marketing | Scoop.it
A handful of brands have earned the trust of their target audience in a natural, organic way. Here are some tips on how to motivate your target using their story.

 

These days, smart advertisers are tying their brands into their customers’ personal stories. Or, more accurately, they’re helping their customer connect more deeply to his or her own personal story through the brand’s story.

 

Brands like Patagonia, Southwest Airlines and Apple have earned the trust of their target audience in a natural, organic way. Their customers don’t perceive “the story” they’re being told as marketing, but rather as a welcome outreach – like getting a thoughtful card from a good friend. So, if your advertising message doesn’t seem to be motivating your target, chances are your brand story isn’t jiving with your customer’s personal story.


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Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | social media and digital marketing | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


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maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
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Social Marketing Automation

Social Marketing Automation | social media and digital marketing | Scoop.it

In this  Infographic, Social Marketing Automation is defined, providing  various use cases for marketers to explore.

Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers.

To learn more about Social Marketing Automation download Awareness' new white paper Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers [PDF] http://bit.ly/OzyViE

By Awareness. http://bit.ly/OLD5RO

Source. http://bit.ly/NynZDI


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maxOz's comment, August 30, 2012 5:18 AM
Alessio thank You! xxx
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Ideas for iPads from Education Origami - Great Resources

Ideas for iPads from Education Origami - Great Resources | social media and digital marketing | Scoop.it

"The iPad and other gesture based tablets have capture the minds and fingers of many in education. Whether its in pre-K or senior classes these intuitive devices are making changes to how teaching and learning occurs in the classroom."

Andrew Churchill has provided links to websites that have information on iPads in many areas, including a list of apps broken down by curriculum area, by learning areas, the iPad as a multimedia tool and many more. Excellent resouces for the novice and experienced user!


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What Does it Mean to Live in An Interconnected Society?

Wow.  I really want to see this.  I was also happy to see/hear Howard Rheingold in this film preview.  I took a course from him last year.

Ken

 

Tiffany Shlain, founder of the Webby Awards, talks about today's interconnected society at The Economist's Ideas Economy: Information 2012 event in San Francisco. I wanted to bring this to your attention because what she is speaking about concerns all of us

 

What does it mean to live in a connected world? How is it changing us, our culture and the planet?

 

Her film "Connected" is a must see! It's thought provoking and captures the essence of the experience, the anxiety, overwhelm, mystery, commonality, rapture, looks at the potential and wonder of what innovation, knowledge, discovery lies ahead. 

 

Tiffany Shlain:

 

"Go as far as you can see and when you get there. you'll be able to see even farther"

 

Selected by Jan Gordon covering "Exploring Change and Ongoing Discussions"

 

See video here: [http://www.youtube.com/watch?v=NRTnUKpDGWs]


Via janlgordon, Laurent Blanquer, Faiz A.H, Ken Morrison
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Ken Morrison's comment, August 17, 2012 9:38 AM
Thanks for sharing this. I took an online course from Howard Rheingold, who is in this film a few times.
Ken
Ken Morrison's comment, August 20, 2012 12:00 PM
Thank you for the rescoops. I really like this quote:
"Go as far as you can see and when you get there. you'll be able to see even farther"

Best of luck on your scoop.it site. I like what I see here.
Ken
Ken Morrison's comment, September 2, 2012 7:53 PM
Thank you for the rescoop. I really hope that this video project is successful for her organization.
Ken
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What Type of Social Media Personality Are You?

What Type of Social Media Personality Are You? | social media and digital marketing | Scoop.it
The Myers-Briggs Indicator tests psychological traits per individual. Turns out, your specific indicators inform how you use social media.


In 1921, psychologist Carl Jung changed the fundamentals of his field. By distributing a psychometric test called the Myers-Briggs Type Indicator to patients, Jung claimed he could accurately boil down the psychological types of humans into 16 major categories.


This Infographic is based on data by CPP, publishers of the Myers-Briggs personality assessment, details the qualifiers for each of the test’s characteristics, but furthermore, predicts the psychological types most likely to participate on specific social networks. More extroverts reported using Facebook than introverts, for instance. And people with inclinations toward Feeling spend more time browsing and interacting with people on Facebook, rather than those who tend toward Thinking.


Source


Via Brian Yanish - MarketingHits.com, maxOz
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50 Impressive iPad Apps to Fuel Lifelong Learners (or Learners of All Ages)

50 Impressive iPad Apps to Fuel Lifelong Learners (or Learners of All Ages) | social media and digital marketing | Scoop.it

There are so many iPad apps available now it is often difficult to determine which are best. This post provides links to 50 apps, many of which are free, that would help us learn across disciplines. Although geared to "lifelong learners" many are appropriate to students in our schools. Categories include: History and Geography; Language, Reading, and Writing; Open Source and General Learning; Reference; and Science and Math.


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The Music Listening & Sharing Habits Of Social Media Users

The Music Listening & Sharing Habits Of Social Media Users | social media and digital marketing | Scoop.it
Researchers lab42 asked 500 music fans some questions: When do you listen? How much? On which sites? For Spotify users: Are you hiding your selections in a “private session”?

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53 Facts About Teen Mobile Usage Every Higher Education Person Should Know

53 Facts About Teen Mobile Usage Every Higher Education Person Should Know | social media and digital marketing | Scoop.it

I am sharing this mostly because it is old (2 years ago) and it shows just how much we have changed.  For example, two years ago, only 23% access social network sites on their phones.

and 21% use email on their phones.

 

At first, I thought this was lazy research, and then I saw the date.  Things surely have changed quickly.

 

 

In April 2010, Pew Internet released the results of their survey of 800 teens and their parents about mobile phone usage. What follows are 53 of the most interesting facts from the study...


Via Eduware, Inc. , Ken Morrison
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Ken Morrison's comment, August 11, 2012 11:30 AM
Thank you for the rescoops. Good luck on your site. You have a some very good information here.
Ken
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The 40 Best Blogs for Journalism Students | OEDb

The 40 Best Blogs for Journalism Students | OEDb | social media and digital marketing | Scoop.it
With blogs being constantly updated, many make a great part of a journalism student's everyday routine.

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The Marketing Paradox

The Marketing Paradox | social media and digital marketing | Scoop.it

Differentiation vs Amplification

Smart Insights share Seth Godin’s Circles of Marketing blog post because of the simplicity of the message, the focus on the fundamentals, Seth’s strength.

Jeff Seaver produced a slicker PDF version here .

 

The Marketing Paradox

Seth has described something of a modern marketing paradox and  here it has been expanded and illustrated it further. Believing that the marketing paradox that we face is Differentiation and Longevity vs Amplification and Speed.

Does the marketer seek genuine differentiation or does he or she chase an opportunity to measurably amplify the brand?

The latter is realistically faster, it’s what’s expected, and just maybe you get a bit of luck or already have a great product, in which case amplification can then work for sure.

Yet the inner rings are defensible, considered, harder and longer lasting.

They’re also the base to upon which you can amplify and unfortunately they’re increasingly out of the direct control of many marketers, driven by other stake-holders or business directors.

Inspired by Seth Godin

Seth recommends moving one circle inwards when your marketing isn’t working, it seems obvious, so why do we see even experienced marketers stuck in the outer rings?

Seth reckons it’s amateur marketers, maybe. We could deliberate for days on why, but we feel that it’s quite simply fear.

A fear of changing from “what’s always worked”?

Maybe there’s a pressure from upstairs for marketers to deliver short-term results forcing short-term thinking to demonstrate some form of ROI sooner rather than later?

You have the choice.

Hopefully this  interpretation adds to the original and helps prompts different thinking

Note:  The marketing circles were tweaked slightly from Seth’s, that ‘Story’ and ‘Community’ really warranted their own place.

 

By Danyl Bosomworth. http://bit.ly/OeBwQ5

Seth's Circles Of Marketing [PDF] http://bit.ly/RAlaAH

Source. http://bit.ly/P7PhN5


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Writing & Documenting Open Storyworlds and Participatory Stories – Transmedia Storyteller

Writing & Documenting Open Storyworlds and Participatory Stories – Transmedia Storyteller | social media and digital marketing | Scoop.it

Writing & Documenting Open Storyworlds and Participatory Stories


Via Sakulsri Srisaracam
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Amazon Cloud Player Launches in Parts of Europe

Amazon Cloud Player Launches in Parts of Europe | social media and digital marketing | Scoop.it
Cloud Player, Amazon's music storage system, has made it over to Europe, 18 months after the service launched in the States.The service - free space for 250 songs - is available in France, Germany and the U.K.

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5 Reasons Why You Should Start Crafting a Video Marketing Strategy - Huffington Post

5 Reasons Why You Should Start Crafting a Video Marketing Strategy - Huffington Post | social media and digital marketing | Scoop.it

5 Reasons Why You Should Start Crafting a Video Marketing StrategyHuffington PostBefore a video marketing strategy is put in place, there are millions of questions you've asked yourself in order to get the ball rolling.


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10 Reasons How Bad Infographic can Damage Your Business

10 Reasons How Bad Infographic can Damage Your Business | social media and digital marketing | Scoop.it

I do think that infographics are over-rated.  Yet, I see the value in them for a quick review, over-view or a teaser to get me to want to read the research.  I do also see SEO value because they often get shared more rapidly than some of the other deeper research.

 

One thing is crucial though, Good data, with bad design equals a terrible infographic that will do more harm than good.


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Ken Morrison's comment, September 2, 2012 3:20 AM
Thank you for the rescoop.
Ken
Ken Morrison's comment, September 2, 2012 7:55 PM
THank you for the rescoop. I like what I see on your site!
Ken
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Pros and Cons of Going to the Cloud - Infographic

Pros and Cons of Going to the Cloud - Infographic | social media and digital marketing | Scoop.it

More schools and districts are going to the cloud...but what does that mean? This infographic provides some information about the benefits of being cloud-based as well as some of the issues that may arise. It also lets you know some of the suites available to educators in the cloud, other helpful cloud tools and looks at cloud adoption rates.


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The Future of Apple TV Is Every Episode of Every TV Show On-Demand Using the Cloud

The Future of Apple TV Is Every Episode of Every TV Show On-Demand Using the Cloud | social media and digital marketing | Scoop.it
We heard yesterday that Apple has been struggling with the big bad cable companies over what it wants the future of Apple TV to be (an a la carte streaming future) and what the cable companies want (more of the same).

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Case Study: How Wikipedia has changed Education from Internet [Infographic]

Case Study: How Wikipedia has changed Education from Internet [Infographic] | social media and digital marketing | Scoop.it

The Internet has changed the modern Education tremendously and with the growing and increasing users daily, its becoming difficult to look out for nice colleges and study and therefore many choose to study online. While we have also shown how in reality the Education cost has grown up in recent time making it almost impossible for everyone to grasp better education.


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The Circles Of NonProfit Marketing

The Circles Of NonProfit Marketing | social media and digital marketing | Scoop.it

In this Post, Debra Ashkanase has also used  Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.

Intrigued, Debra considered  how The Circles of Marketing could be modified for nonprofit social media marketing. Here  the nonprofit marketer’s iteration, begins with The Cause.

As shown in this Infographic

The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.

The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about;  crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of  the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.

The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]

 

By Debra Askanase.http://bit.ly/N9B5lV

Source. http://bit.ly/MRrSDa


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maxOz's comment, August 13, 2012 7:05 AM
Alessio You Are Welcome x
maxOz's comment, August 13, 2012 10:35 PM
Debra, My Pleasure, Great Post & Visual, Thank You x
Ken Morrison's comment, August 18, 2012 7:55 AM
Thank you for the rescoop. I really like the idea of developing the 'second circle'.
Ken
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Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics

Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics | social media and digital marketing | Scoop.it
Infographics on Why Facebook is Slipping or Losing its Position Down on Social Networking Website of User Engagement with New Registration on Popularity votes...

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The Music Listening & Sharing Habits Of Social Media Users

The Music Listening & Sharing Habits Of Social Media Users | social media and digital marketing | Scoop.it
Researchers lab42 asked 500 music fans some questions: When do you listen? How much? On which sites? For Spotify users: Are you hiding your selections in a “private session”?

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The Future Of Textbooks Is Free … And It’s Now Available | Edudemic

The Future Of Textbooks Is Free … And It’s Now Available | Edudemic | social media and digital marketing | Scoop.it

Digital textbooks are in the news these days. Many publishers are providing digital textbooks at a cost. However, Boundless has "just launched the public beta version of its brand new site. What is Boundless? It’s a way to easily turn all of the open source information that exists in the world into a simple easy-to-use digital textbook. And it’s free."

Boundless uses open source materials to create their digital textbooks. Additional digital resources are also generated. For more information on how it works check out this article, or go directly to the Boundless website to sign up: http://www.boundless.com/.


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Hugh Reynolds's Swrve Helps Mobile App Producers Improve Their Game - Forbes

Hugh Reynolds's Swrve Helps Mobile App Producers Improve Their Game - Forbes | social media and digital marketing | Scoop.it

Hugh and his co-founder Dr. Steve Collins have built an intuitive, easy-to-use content management system for deploying sophisticated A/B testing scenarios within a live mobile game environment. This 25+ person start-up is revolutionizing the mobile app and gaming industry by providing a low-cost method to make constant game improvements on the fly.

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