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Masterclass 53: Infographics for everyone | Multimedia Journalism

Masterclass 53: Infographics for everyone | Multimedia Journalism | social media and digital marketing | Scoop.it

You don't have to be a whizz at graphic design to create infographics anymore

A number of free tools now let onyone turn dense information into an attractive, easily-read and absorbed visual story
So this masterclass is about how to do that.


Via Andy Bull
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Rescooped by Torsakul Thira from Online Journalism & Journalism in Digital Age
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CNN’s head of social news: Twitter forces journos to report better

CNN’s head of social news: Twitter forces journos to report better | social media and digital marketing | Scoop.it

“Services like Twitter remind us that reporting just the facts of an event isn’t enough. We all hear about what’s happening from everywhere. What journalists and thinkers and experts in subjects that matter should do is add deep context and understanding to events. When we are all inundated with unending streams of information, what matters most is context ...”

 

(Published Nov. 2, 2012.)

 


Via Mindy McAdams, Sakulsri Srisaracam
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Rescooped by Torsakul Thira from All Things Bookish
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Goodreads CEO Otis Chandler on the Future of Discoverability and Social Reading | Digital Book World

Goodreads CEO Otis Chandler on the Future of Discoverability and Social Reading | Digital Book World | social media and digital marketing | Scoop.it
Goodreads CEO Otis Chandler on the site’s fantastic growth, how publishers can use Goodreads, and why Goodreads isn’t going to become a bookseller...yet.

Via Sara Rosett
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Rescooped by Torsakul Thira from Story and Narrative
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The importance of storytelling in legal blogging

The importance of storytelling in legal blogging | social media and digital marketing | Scoop.it

Hanson is both a lawyer and a journalist by background — a former CNN correspondant, no less — which makes his perspective on this matter all the more interesting and relevant.

Hanson is also a master storyteller. He traveled the country with his wife to convey the importance of mom and pop stores in modern America, examined the aftermath of Hurricane Katrina in New Orleans, and explored the tragedy of Detroit.

 

So, it may be no surprise that the biggest takeaway from his talk is the relevance of storytelling in legal blogging. This applies to any sort of blogging (or modern media), but Hanson sees a missed opportunity for lawyers to tell stories in their online writing.


Via Gregg Morris
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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | social media and digital marketing | Scoop.it

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.


If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up


Via siobhan-o-flynn, Tina Stock, Zan Chandler
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Rescooped by Torsakul Thira from An Eye on New Media
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10 Tips For Delivering a Memorable Presentation – Beyond the Basics

10 Tips For Delivering a Memorable Presentation – Beyond the Basics | social media and digital marketing | Scoop.it

Anyone can give a presentation. But giving an effective presentation requires a little bit of preparation and skill...


Via Baiba Svenca, michel verstrepen, Maria Zappa Kasapidi, Ken Morrison
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Rescooped by Torsakul Thira from Social-Business-Marketing
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7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | social media and digital marketing | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


Via maxOz
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Vitor Martins's curator insight, November 25, 2013 1:59 PM

51% of businesses don´t have a strategy, do you?

Rescooped by Torsakul Thira from Eclectic Technology
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10 Ways College Students Use Technology | Edudemic (Infographic)

10 Ways College Students Use Technology | Edudemic (Infographic) | social media and digital marketing | Scoop.it

 

Did you know that a new study from NortonLive shows "that 1/3 of college students find technology issues to be among their top three stressors (even more so than financial issues or studying for finals)."

This infographic provides additional findings such as:

* the average amount spent on technology was $760

* a laptop/desktop computer malfunction would be a "complete disaster" according to 81%

For more information check out the infographic.


Via Beth Dichter
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JeanR's curator insight, November 17, 2014 4:33 PM

Technology is very important to almost everything I do. My college applications are done via technology, my job is done via technology, and most of my entertainment is through technology. If I was to have a groundbreaking issue with my computer I would be unable to do my job, unable to work on my college applications, and have a major source of entertainment cut off. It would be very stressful to have technology problems especially if it was during a dire time such as having a project due or my manager needs something done, and it could certainly cost more than 760$ which is a huge amount of money out of my pocket. Getting ready for college would mean having to prepare several stops and precautions for technology failures and problems. 

Rescooped by Torsakul Thira from Backpack Filmmaker
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | social media and digital marketing | Scoop.it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

Why is this such a powerful story?

 

It’s emotional.

Viewers can connect with the characters through the video and the music, which are more powerful because they are used together.

 

It is unique.

The story is about developing a sustainable food supply in support of Chipotle’s corporate commitment to food with integrity and respect for the animals, the environment, and the farmers involved. It is a foundational story, told from this company’s distinctive vantage point.

 

It’s simple.

The underlying story of factory farming versus small-scale farming is actually quite complex, with strong emotions on both sides. The video simplifies the story with an easy-to-follow flow and timeline, and brings a personal touch to the concept — what farming means to this one farmer.

 

It’s shareable.

Because the message is straightforward and told via a medium that is designed for sharing, this story was primed to reach a very broad audience.

 

What techniques help you identify and tell the best stories?


Via Brad Tollefson
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Rescooped by Torsakul Thira from Custom Integration
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Apple vs. Samsung explained in 90 seconds - CNET

Apple vs. Samsung explained in 90 seconds - CNET | social media and digital marketing | Scoop.it

Apple vs. Samsung explained in 90 secondsCNETIn case you've been living in a hole in the ground where radio, Internet, and blog waves don't penetrate, a court found late this summer that Samsung had infringed some of Apple's mobile device patents...


Via Miguel Soto
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Rescooped by Torsakul Thira from Social-Business-Marketing
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10 Wowing Social Media Statistics

10 Wowing Social Media Statistics | social media and digital marketing | Scoop.it

Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and more importantly, make buying decisions is evolving.

This Infographic opens your eyes to some interesting facts about social media, with information from socialnomics.com.

 

By Arrae Creative. http://bit.ly/Q793cb

Source. http://bit.ly/QOI0VC


Via maxOz
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maxOz's comment, October 15, 2012 6:30 AM
Thanks so very much Alexander for sharing & support x
Rescooped by Torsakul Thira from Digital Newspapers
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Personalisation is the next step for student media | Wannabe Hacks

Personalisation is the next step for student media | Wannabe Hacks | social media and digital marketing | Scoop.it
With apps and personalisation taking over, it could be the next step for student media...

Via Johanne Dorval
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Rescooped by Torsakul Thira from brandjournalism
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5 Reasons Why You Should Start Crafting a Video Marketing Strategy - Huffington Post

5 Reasons Why You Should Start Crafting a Video Marketing Strategy - Huffington Post | social media and digital marketing | Scoop.it

5 Reasons Why You Should Start Crafting a Video Marketing StrategyHuffington PostBefore a video marketing strategy is put in place, there are millions of questions you've asked yourself in order to get the ball rolling.


Via Andy Bull
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Rescooped by Torsakul Thira from Story and Narrative
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Storytelling or Advertorial? The New Coca-Cola Corporate Website

Storytelling or Advertorial? The New Coca-Cola Corporate Website | social media and digital marketing | Scoop.it

Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”


Via Gregg Morris
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Rescooped by Torsakul Thira from brandjournalism
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Masterclass 53: Infographics for everyone | Multimedia Journalism

Masterclass 53: Infographics for everyone | Multimedia Journalism | social media and digital marketing | Scoop.it

You don't have to be a whizz at graphic design to create infographics anymore

A number of free tools now let onyone turn dense information into an attractive, easily-read and absorbed visual story
So this masterclass is about how to do that.


Via Andy Bull
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Rescooped by Torsakul Thira from Social-Business-Marketing
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4 Social Consumer Segments To Watch

4 Social Consumer Segments To Watch | social media and digital marketing | Scoop.it

As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition
and return on investment.

 

Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.

The implications of the findings are not a one size fits all solution for social engagement.

 

Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.

 

The e-book “The Who's Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way. http://bit.ly/QHyxy3

Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.

 

Source. http://bit.ly/WKT89B


Via maxOz
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Mike Ellsworth's curator insight, February 23, 2013 6:22 PM

I just love the name of the Fashonsita Professionals segment.

Mike Ellsworth's comment, March 5, 2013 10:08 AM
Thanks for the reScoop, Benjami!
Rescooped by Torsakul Thira from An Eye on New Media
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How to Tell Your Story without Boring Your Audience to Tears

How to Tell Your Story without Boring Your Audience to Tears | social media and digital marketing | Scoop.it

Ken's Key Takeaway:

I'm developing a course on storytelling at my university.  I believe that I've said before that Jeff Goins is one of the best finds I have found this year for friendly and deep free resources.

Ken

 

 

Have you ever listened to someone tell a story -- whether it was over coffee, at church, or at a conference -- and been absolutely bored to tears? The meat of the story was actually interesting, bu...


Via Ken Morrison
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Rescooped by Torsakul Thira from Eclectic Technology
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The Teacher’s Quick Guide To Educational Twitter Hashtags | Edudemic (Infographic)

The Teacher’s Quick Guide To Educational Twitter Hashtags | Edudemic (Infographic) | social media and digital marketing | Scoop.it

A while ago Edudemic published their 2012 A-Z Guide to Twitter Hashtags. This is a great resource, and now there is a new way to view it thanks to Online Courses. Check out this infographic that lets you know the most popular educational hashtags. They are categorized by color into: education, most popular according to Edudemic, technology, Higher Ed, subject specific, specific areas/roles and K-12.


Via Beth Dichter
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Rescooped by Torsakul Thira from Digital Newspapers
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The Importance of Storytelling in a Digital World: Or, What the Digital Humanities can learn from TED

The Importance of Storytelling in a Digital World: Or, What the Digital Humanities can learn from TED | social media and digital marketing | Scoop.it
This is a copy of my paper from the Japanese Association for Digital Humanities 2012 Conference. Since I signed up for a 10 minute paper, I left a lot on the cutting room floor. In the coming weeks...

Via Johanne Dorval
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Rescooped by Torsakul Thira from Story and Narrative
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Why is storytelling so important to a successful business online?

Why is storytelling so important to a successful business online? | social media and digital marketing | Scoop.it

Why is storytelling so important to a successful business online?. womenentrepreneurshq.com Johnny Truant is an advocate of using “storytelling” to attracting and retaining clients and I wanted to know more about his approach. In this interview Johnny Truant shares the fundamental principles of storytelling and how you can use them in your online business!


Via Gregg Morris
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Rescooped by Torsakul Thira from Digital Newspapers
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Personalisation is the next step for student media | Wannabe Hacks

Personalisation is the next step for student media | Wannabe Hacks | social media and digital marketing | Scoop.it
With apps and personalisation taking over, it could be the next step for student media...

Via Johanne Dorval
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Rescooped by Torsakul Thira from brandjournalism
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Mastering the art of disruptive innovation in journalism (Mastering the art of disruptive innovation in journalism

Mastering the art of disruptive innovation in journalism (Mastering the art of disruptive innovation in journalism http://t.co/tJXGYuLQ (Nieman Reports)...)...


Via Andy Bull
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Rescooped by Torsakul Thira from Social-Business-Marketing
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A New Social ROI Framework

A New Social ROI Framework | social media and digital marketing | Scoop.it

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


Via maxOz
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Rescooped by Torsakul Thira from An Eye on New Media
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Literacy, families and learning: Digital Storytelling

Literacy, families and learning: Digital Storytelling | social media and digital marketing | Scoop.it

Why Some teachers love digital storytelling.  Examples are provided.


Via Ken Morrison
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Rescooped by Torsakul Thira from Mobile Web
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Mobile Marketing 101

Mobile Marketing 101 | social media and digital marketing | Scoop.it
Several factors will converge in the next few months that will produce a massive mobile marketing explosion.

Via Fuse Mobile
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