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Five Types of Social Media Influencers

Five Types of Social Media Influencers | social media and digital marketing | Scoop.it

By Raymond Morin - http://bit.ly/zuOnQD 

@RaymondMorinV2

 

In order to succeed on social networks, I emphasized the importance for professionals position itself amongst leaders.

 

In addition, I explained that it is essential for brands and companies to identify and track users that are the most influential, to ensure that they eventually become their ambassadors.

 

What Makes A Good Influencer?

 

“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

~commercial and financial success
~reputation and credibility
~quality of affiliations and contacts
~charisma and the impact of personality

 

For each of these values, the notion of influence may vary from person to person.

 

In fact, in the age of social media, the definition is changing as how to identify influencers.

 

Today, thanks to online applications, all social media users now have the opportunity to stand out and in turn become leaders in respect to their interests.

 

As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks.

 

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work.

 

They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

 

They produce and sharing relevant content, appealing to the interests of a community.

 

This can result in regularly prompting discussions and interactions that might have influence on behaviors.

 

Continue reading "The Five Types Of Social Media Influencers":  http://bit.ly/yM4ibR 


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maxOz's comment, February 20, 2012 3:34 AM
Alessio my pleasure
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Do students need to learn lower-level factual & procedural knowledge higher order thinking? | Dangerously Irrelevant

Do students need to learn lower-level factual & procedural knowledge higher order thinking? | Dangerously Irrelevant | social media and digital marketing | Scoop.it
There is a prevailing conception that students must learn facts and procedural knowledge BEFORE they can then engage in so-called...

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Digital literacy campaign | Education | The Guardian

Digital literacy campaign | Education | The Guardian | social media and digital marketing | Scoop.it

A Quality look at Digital Media Literacy from the UK's Guardian


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Freedom of Tweet: Twitter, Censorship and The Law

Freedom of Tweet: Twitter, Censorship and The Law | social media and digital marketing | Scoop.it

By Paul Sawers - http://bit.ly/zl3ztU 

@TGW_Paul

 

“The last 12 months have shown us just how truly transformative the Internet can be: the Arab Spring, Occupy Wall Street, WikiLeaks and the continued aggregation of private data into global corporates.

But with great power, comes great responsibility. From individual users, to the corporate world, to governments and lawmakers the challenges are coming thick and fast: from the courtroom to the boardroom to the living room.”

 

On Tuesday we were at Freedom of Tweet: Censorship, Governments, Marketers & The Law, - http://bit.ly/yxZlES  which saw Mark Stephens CBE- http://bit.ly/zL8VVp, one of the UK’s leading legal minds and a veteran of WikiLeaks, discuss freedom of speech and censorship:

Continue - http://tnw.co/zpexg7 


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Rescooped by Torsakul Thira from Social-Business-Marketing
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Why Your Business Must Go Social

Why Your Business Must Go Social | social media and digital marketing | Scoop.it

By Wix - http://bit.ly/A2t77B 

@Wix

 

Social brand awareness, social engagement, social advertising, social ROI – see the pattern?

Social is the way to go.

 

The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out.

 

Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few.

 

This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.

 

If your business isn’t yet social-friendly, you’d want to start making changes after viewing this: - http://bit.ly/wvO8lc 

 

Click here to enlarge: http://bit.ly/w22A6x 


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How brand advocates influence Social Media Marketing

How brand advocates influence Social Media Marketing | social media and digital marketing | Scoop.it

How brand advocates influence Social Media Marketing - on yahoo advertising blog (marketing & social media / How brand advocates influence Social Media Marketing - on yahoo advertising blog: How...)...


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Making the Most of Your Marketing DNA | Deloitte Review

Making the Most of Your Marketing DNA | Deloitte Review | social media and digital marketing | Scoop.it

By Simon McLain | Jonathan Copulsky  - http://bit.ly/wxSCL5 

@deloitteus

 

Exactly how many users, did you say?

 

Seven hundred thirty eight million people live in Europe, 590 million live in Latin America and the Caribbean region, 345 million live in North America, and 37 million live in Oceania.

 

When it comes to counting heads, however, social media site Facebook trumps five of the world’s seven continents with more than 800 million users,2 spanning 70 languages and as many as 500 million active users in a single day. And more than 350 million of these users access Facebook through a mobile device each month.3 Facebook’s user count is up from 500 million a year ago and 300 million two years ago.

 

Meanwhile, in our world of almost 7 billion inhabitants, there are now over 5 billion mobile subscribers.5 Worldwide 3G subscribers grew 35 percent between 2009 and 2010 to 726 million,6 while 4G lurks on the horizon. Global consumers downloaded 300 million mobile apps in 2009, increasing by more than 16 times to 5 billion in 2010.

 

From a marketing perspective, the time to ask whether social media and mobile matters is long past.

 

Although companies now allocate only 7.1 percent of their marketing budgets to social media spending, pundits expect that number to increase to 17.5 percent over the next five years.8 Worldwide mobile advertising revenue is forecasted to reach $3.3 billion in 2011, more than double the $1.6 billion in 2010, and grow to $20.6 billion by 2015.

 

According to Gartner’s Stephanie Baghdassarian, “mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns.”


Continue reading online: http://bit.ly/wGa4bR 

Or

Dowload Entire Review [pdf]: http://bit.ly/xQMBb8

 

Issue 10, 2012


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maxOz's comment, February 16, 2012 5:56 AM
Marty, An Amazing Review, download and read later x
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State Of The Social Media Agency #Infographic

State Of The Social Media Agency #Infographic | social media and digital marketing | Scoop.it

By Jason Keath - http://bit.ly/xAJGfi  

 

We created a social media directory named InvestInSocial.com in February 2011.

 

It’s been one year since we launched the site.

 

Today there are over 920 social media companies listed on the directory.

555 of those companies are agencies.

 

We decided to break down the data and give you an infographic committed to the modern social media agency.

http://bit.ly/zUSGEv 


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maxOz's comment, February 14, 2012 4:39 PM
Thanks Alessio for sharing
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Pros and Cons of Social Media in Education | Online Universities

Pros and Cons of Social Media in Education | Online Universities | social media and digital marketing | Scoop.it

Social media is growing and going anywhere. Many school are now embracing the move. By understanding this movement, schools can make better choices in how to utilize social media in education.


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Kelly's curator insight, January 28, 8:16 PM

Interesting infographic denoting types of media and ways in which they are used by universities.

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Apple Determines iTunes Match Royalties By Counting How Many Times A Song is Accessed

Apple Determines iTunes Match Royalties By Counting How Many Times A Song is Accessed | social media and digital marketing | Scoop.it
TuneCore president Jeff Price today wrote a blog post praising Apple's iTunes Match service for creating money "out of thin air" for...

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"Open Computer" or "Open Internet: Testing: Theater History Class

"Open Computer" or "Open Internet: Testing:  Theater History Class | social media and digital marketing | Scoop.it
As part of a continuing exploration here, I am happy to share this next example of and reflection upon "Open Computer" or "Open Internet" Testing at St. Gregory.  As I've written before, I think t...

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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | social media and digital marketing | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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BBC News - Do you have the right to be forgotten online?

BBC News - Do you have the right to be forgotten online? | social media and digital marketing | Scoop.it
David Reid reports on the new European Commission directive that aims to put you back in charge of your data.
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IP, patents, copyright, you

IP, patents, copyright, you | social media and digital marketing | Scoop.it

The concept of protecting ideas and innovation by legal means dates back to antiquity. But in the age of the internet and multinational business models, many of the existing laws are under strain, their suitability and ultimate purpose called into question.


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Teaching the Net Generation: Teachers' perspectives in young Canadians in a wired world

Teaching the Net Generation: Teachers' perspectives in young Canadians in a wired world | social media and digital marketing | Scoop.it

Few professions in our society have been as affected by the advent of digital technologies as teaching: from cell phones in classrooms, to the use of Wikipedia and other online resources in coursework, to the push to integrate ICT across different subject areas, every aspect of teachers' professional lives has changed. And not only their professional lives: the increasing popularity of social media, among both youth and adults, has made it harder than ever for teachers to keep a clear line between their professional and personal lives.


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11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | social media and digital marketing | Scoop.it

If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]

 

Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.


Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.

 

These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.

 

Find out whether you’re making simple but crucial mistakes that turn readers away…


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How brand advocates influence Social Media Marketing

How brand advocates influence Social Media Marketing | social media and digital marketing | Scoop.it

How brand advocates influence Social Media Marketing - on yahoo advertising blog (marketing & social media / How brand advocates influence Social Media Marketing - on yahoo advertising blog: How...)...


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Digital Music News - Ex-Major Label Exec: 'You Cannot Develop Artists When Everyone Thinks You're an Extortionist...'

Digital Music News - Ex-Major Label Exec: 'You Cannot Develop Artists When Everyone Thinks You're an Extortionist...' | social media and digital marketing | Scoop.it

"Jim McDermott spent nearly seventeen years at major labels like Polygram, Universal Music Group, and Sony Music Entertainment, starting with Warner/Elektra/Atlantic Distribution in 1987. Here, McDermott describes a radically different approach to retailing, one that may completely surprise you. And, make you wonder whether the current approach towards digital retailers really makes sense."


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Facebook drives 10-times more video-shares than Twitter, as online TV-viewing rises sharply

Facebook drives 10-times more video-shares than Twitter, as online TV-viewing rises sharply | social media and digital marketing | Scoop.it

New figures reveal that video-viewing across connected TVs and mobile devices is rising sharply, and could pave the way for online video viewing to hit new heights in 2012.



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Are YouTube and Google Music Just Honeypots for Data Collection?

Are YouTube and Google Music Just Honeypots for Data Collection? | social media and digital marketing | Scoop.it
MTP readers will remember that we have beat the drum about how Google will make "non display uses" of data associated with music and videos that they use as part of YouTube, Google Music and any ot...

Via Jérôme Rastoldo
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Four Mistakes Publishers Make When Bringing Content to Tablets

Four Mistakes Publishers Make When Bringing Content to Tablets | social media and digital marketing | Scoop.it

This is a guest post on TechCrunch.com from Mitch Lazard, the CEO of mobile news reader Taptu. As such he has an interesting experience dealing with media publisher but interestingly he's been working for one himself: CNN.

The way some Media publishers embrace she iPad and new technologies is all wrong, he says, as they miss some of the critical things to have a successful strategy in the mobile/social world where content evolves today. Even if this is seen with a mobile focus, a lot of what he writes is generic and relevant beyond the mobile opportunity. Interestingly he highlights the role of curators as news DJ and as a force some Media Publishers tend to underestimate.


Via Guillaume Decugis, Johanne Dorval
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7 Must-Read Books on the Future of Information and the Internet

From retrofuturist media prophecies to the cognitive consequences of mobile-everything.

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The Educator’s Guide to Copyright, Fair Use, and Creative Commons | The Edublogger

The Educator’s Guide to Copyright, Fair Use, and Creative Commons | The Edublogger | social media and digital marketing | Scoop.it

This post from EduBlogger looks at copyright, fair use and creative commons...issues that many do not understand. It pulls together a list of resources for teachers and students as well as dispelling some of the myths that surround this issue.


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Greenwich Connect's curator insight, October 17, 2013 5:25 AM

some of the issues around copyright, fair use and Creative Commons

Ryan Arbuckle's curator insight, February 2, 6:36 PM

Humorous read for teachers...and good for older students as well

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How to Create a Social Media Strategy: The Ignite Method

How to Create a Social Media Strategy: The Ignite Method | social media and digital marketing | Scoop.it

Great outline of how to conduct a social media strategy from Jim Tobin at Ignite social media 


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News journalism in a digital world | United Nations Educational, Scientific and Cultural Organization

News journalism in a digital world | United Nations Educational, Scientific and Cultural Organization | social media and digital marketing | Scoop.it
New journalism in a digital world | United Nations Educational ...: News professionals and executives from some ...

Via lekasina, Sakulsri Srisaracam
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