social media and ...
Follow
Find
1.2K views | +1 today
Your new post is loading...
Your new post is loading...
Rescooped by Torsakul Thira from brandjournalism
Scoop.it!

The Importance of Hyperlinks in Web Journalism | Media Council Hawaii

The Importance of Hyperlinks in Web Journalism | Media Council Hawaii | social media and digital marketing | Scoop.it

Having fun with hyperlinks and @Storify in @mediacouncilHI posts today: http://t.co/TMFCNXGf & #UNZ12 highlights http://t.co/aiU0cZ5o...


Via Andy Bull
more...
No comment yet.
Rescooped by Torsakul Thira from Social-Business-Marketing
Scoop.it!

Big Businesses Lag in Social Media Uptake

Big Businesses Lag in Social Media Uptake | social media and digital marketing | Scoop.it

By Madeleine Ross - http://bit.ly/zTkuCn 

@bandt

 

Only a handful of the big Australian Brands are using social media effectively, according to a new study from online marketing evaluator eMarketingConnected. - http://bit.ly/xKUBBW 

 

Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using each of the social channels, including Facebook, Twitter, LinkedIn and YouTube.

 

The Report, which lifts the lid on the social media habits of Australia’s BRW top 500 organisations, revealed that only 12% of all the organisations studied use all four of these social networks and 31% are not using social media at all.

 

Of the organisations using the four networks, the most popular with followers are Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney.

 

According to the Report, the social media channel drawing the most consumer attention is Facebook, but only 2% of the companies studied hold a whopping 49% of the total number of Facebook followers identified for the report.

Continue - http://bit.ly/zN2ufN 


Via maxOz
more...
maxOz's comment, February 28, 2012 8:26 AM
My Pleasure Alessio cheers
Rescooped by Torsakul Thira from All Things Bookish
Scoop.it!

Interesting: Business models to monetize publishing in the digital era

Interesting: Business models to monetize publishing in the digital era | social media and digital marketing | Scoop.it

"Monetization was a major theme at this year's Tools of Change for Publishing conference. Discussions covered a variety of business models suited to monetize content, including subscription/access, freemium, and ad-based models, and models for moving the focus away from the books themselves to monetizing services, experiences and relationships with customers and readers."


Via Sara Rosett
more...
No comment yet.
Rescooped by Torsakul Thira from Mobile App Development
Scoop.it!

Infographic: Mobile Users & their Appetite for Mobile Marketing | Fuse Mobile |

Infographic: Mobile Users & their Appetite for Mobile Marketing | Fuse Mobile | | social media and digital marketing | Scoop.it
Young people between the ages of 18 and 24 are even more connected to their mobile devices than you might think.

 

“With 2012 largely being seen as the advent of mobile commerce, this research helps validate the huge revenue potentials for brands and an appetite by consumers for mobile marketing,” Turner said.


Via Fuse Mobile
more...
No comment yet.
Rescooped by Torsakul Thira from Digital journalism and new media
Scoop.it!

A blogger or a journalist? Debate over the power and influence of tech writers

A blogger or a journalist? Debate over the power and influence of tech writers | social media and digital marketing | Scoop.it
Charles Arthur: Newsweek's Dan Lyons accuses bloggers of reinventing PR, dressing it up as journalism and playing at venture capitalism (Journalism - A blogger or a journalist?

Via OTEN Communication
more...
No comment yet.
Rescooped by Torsakul Thira from Social-Business-Marketing
Scoop.it!

36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | social media and digital marketing | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download here: http://bit.ly/AcwkmT 


Via maxOz
more...
No comment yet.
Rescooped by Torsakul Thira from All Things Bookish
Scoop.it!

Pinterest's uneasy relationship with copyright law: what happens next

Pinterest's uneasy relationship with copyright law: what happens next | social media and digital marketing | Scoop.it

Pinterest is caught up in a wave of discussion about its relationship to copyright law: almost all of the images posted by its users were copied from other websites without permission, opening the door to serious copyright infringement concerns. 


Via Sara Rosett
more...
No comment yet.
Rescooped by Torsakul Thira from Eclectic Technology
Scoop.it!

Six Emerging Technologies in Education Infographic

Six Emerging Technologies in Education Infographic | social media and digital marketing | Scoop.it

The NMC Horizon Project identifies and describes emerging technologies likely to have a large impact on teaching, learning, research, or creative expression within education around the globe. The 2011 report was published in November 2011 and six new technologies were identified that they expect to be adopted in the next five years that will affect both teaching and learning. To see a copy of the full report go to this link: http://www.nmc.org/pdf/2011-Horizon-Report-K12.pdf


Via Beth Dichter
more...
No comment yet.
Rescooped by Torsakul Thira from Eclectic Technology
Scoop.it!

Ten Truths About Teaching with Technology

Ten Truths About Teaching with Technology | social media and digital marketing | Scoop.it
I have been asked by a few different people to boil down the "essence" of teaching with technology, whatever that means.  I doubt this is what they meant, but this is what they got, and I share it...

Via Beth Dichter
more...
No comment yet.
Rescooped by Torsakul Thira from Social-Business-Marketing
Scoop.it!

How Small Business Gets Started… and Keeps Running #Infographic

How Small Business Gets Started… and Keeps Running #Infographic | social media and digital marketing | Scoop.it

By Tammy Lam - http://bit.ly/xrPUA7 

@Tam_Lam

 

Why does someone become a small business owner? And once they become one, how do they spend their time?

 

How does our newly mobile working environment play into that?

 

In this Infographic, Intuit - http://bit.ly/yg3rSv explores what tasks take up the most of a small business owner’s time and how they manage them, in and out of the office

 

Download or Embed here: http://bit.ly/yCATEP 


Via maxOz
more...
maxOz's comment, February 23, 2012 4:27 AM
Thanks Alessio for sharing x Michele
Rescooped by Torsakul Thira from The New Media Marketing Daily
Scoop.it!

Introducing Entreproducer: The Business of Independent Digital Media with Brian Clark | Copyblogger

Introducing Entreproducer: The Business of Independent Digital Media with Brian Clark | Copyblogger | social media and digital marketing | Scoop.it
I hope you’ll come along for the ride, because you'll be front and center for a resource that will be immensely useful for digital entrepreneurs, while also watching it evolve into something more.

Via Said Hamideh
more...
No comment yet.
Rescooped by Torsakul Thira from Social-Business-Marketing
Scoop.it!

Smartphone and App Growth Soars: #Infographic

Smartphone and App Growth Soars: #Infographic | social media and digital marketing | Scoop.it

By Lookout - http://bit.ly/wbGaqd 

@Lookout

 

Do you love your smartphone?

Do you love downloading apps?

 

If you said yes, you’re not alone.

 

Smartphones have taken the world by storm!

 

Check out this Infographic to learn more about mobile device and app growth: 

http://bit.ly/y1OREf 


Via maxOz
more...
John van den Brink's comment, February 21, 2012 12:07 PM
And again a great post. Thank you again Michele!
maxOz's comment, February 21, 2012 8:59 PM
A pleasure John, thank you so much for your feedback, xxx
Rescooped by Torsakul Thira from All Things Bookish
Scoop.it!

Is it still a book? Children’s Books Go Multimedia, Multinational, Multi…Everything

Is it still a book? Children’s Books Go Multimedia, Multinational, Multi…Everything | social media and digital marketing | Scoop.it
How far can a digital book go before it stops being a book? Does that matter? Can books be created and developed by game developers as well as traditional publishers? Are new formats hurting or helping reading? How many of the old publishing rules still apply? What are the new rules?

Via Sara Rosett
more...
No comment yet.
Rescooped by Torsakul Thira from brandjournalism
Scoop.it!

How to: submit a Freedom of Information request | How to succeed in journalism | Journalism.co.uk

How to: submit a Freedom of Information request | How to succeed in journalism | Journalism.co.uk | social media and digital marketing | Scoop.it

Advice for journalists on how to submit a request for information under the FOI Act (RT @journalismnews: How to: submit a Freedom of Information request http://t.co/JHxPszzc #journalism...)...


Via Andy Bull
more...
No comment yet.
Rescooped by Torsakul Thira from Digital Newspapers
Scoop.it!

Forbes India Magazine - How to Tell Your Story for Impact

Forbes India Magazine - How to Tell Your Story for Impact | social media and digital marketing | Scoop.it
Business school communication lecturer JD Schramm helps alumni develop the art and science of tight story-telling for social impact...

Via Johanne Dorval
more...
No comment yet.
Rescooped by Torsakul Thira from Technoculture
Scoop.it!

Time spent on Google+ dwindles while Pinterest draws growing user interest

Time spent on Google+ dwindles while Pinterest draws growing user interest | social media and digital marketing | Scoop.it

Data from ComScore shows falling time spent on Google's would-be Facebook rival, as bookmarking site Pinterest rises almost unnoticed to rival longer-established sites.


Via Luca Baptista
more...
No comment yet.
Rescooped by Torsakul Thira from Social Media & Marketing
Scoop.it!

How To Explode Your Twitter Following

How To Explode Your Twitter Following | social media and digital marketing | Scoop.it
My friends who have come to know me almost certainly will not be surprised that this article really doesn't tell you how to to what the title suggests.   My experienced blogger buddies of course w...

Via Secunoid
more...
No comment yet.
Rescooped by Torsakul Thira from Technoculture
Scoop.it!

Labour to Britain's Internet: drop dead

Labour to Britain's Internet: drop dead | social media and digital marketing | Scoop.it

Harriet Harman, deputy leader the UK Labour Party, has explained her party's programme for the British Internet: 'implement the Digital Economy Act under a clear timetable including getting on with the notification letters.'


Via Luca Baptista
more...
No comment yet.
Rescooped by Torsakul Thira from Mobile App Development
Scoop.it!

Infographic: Mobile Users & their Appetite for Mobile Marketing | Fuse Mobile |

Infographic: Mobile Users & their Appetite for Mobile Marketing | Fuse Mobile | | social media and digital marketing | Scoop.it
Young people between the ages of 18 and 24 are even more connected to their mobile devices than you might think.

 

“With 2012 largely being seen as the advent of mobile commerce, this research helps validate the huge revenue potentials for brands and an appetite by consumers for mobile marketing,” Turner said.


Via Fuse Mobile
more...
No comment yet.
Rescooped by Torsakul Thira from Social Media & Marketing
Scoop.it!

21 essential ingredients of a social media plan - Smart Insights Digital Marketing Advice

21 essential ingredients of a social media plan - Smart Insights Digital Marketing Advice | social media and digital marketing | Scoop.it

Via Secunoid
more...
No comment yet.
Rescooped by Torsakul Thira from Digital Radio
Scoop.it!

Internet saves the radio star

Internet saves the radio star | social media and digital marketing | Scoop.it

Internet radio and online music services are growing faster than digital stations. But the copyright regime is holding back innovation. Could reform help?


Via radiomike
more...
No comment yet.
Rescooped by Torsakul Thira from Mobile App Development
Scoop.it!

10 Explosive Reasons Every Business Needs a Mobile Website | Fuse Mobile |

10 Explosive Reasons Every Business Needs a Mobile Website | Fuse Mobile | | social media and digital marketing | Scoop.it
Creating a mobile website is the first step in developing a mobile strategy.

 

It’s an inexpensive solution to ensuring you can provide an optimal mobile web experience for your customers. Think of your own daily routine.


Via Fuse Mobile
more...
No comment yet.
Rescooped by Torsakul Thira from A Cultural History of Advertising
Scoop.it!

The History of Content Marketing [Infographic] - Corporate Storytelling is Not New

The History of Content Marketing [Infographic] - Corporate Storytelling is Not New | social media and digital marketing | Scoop.it
An infographic detailing the history of content marketing in timeline form.

Via k3hamilton
more...
No comment yet.
Rescooped by Torsakul Thira from Facebook Marketing Essentials
Scoop.it!

9 Hot Tips for Small Business Marketing on Facebook

9 Hot Tips for Small Business Marketing on Facebook | social media and digital marketing | Scoop.it
Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks.

Via The Write Connection
more...
No comment yet.
Rescooped by Torsakul Thira from The New Media Marketing Daily
Scoop.it!

[Infographic] Pinterest Marketing Insights

[Infographic] Pinterest Marketing Insights | social media and digital marketing | Scoop.it
Wondering when to pin, what day to pin, and where people are coming & going? Me too. Here is my best shot at pulling together this information from reliable sources:

Ps. Do Me A Favor, Pin T...

Via Said Hamideh
more...
No comment yet.