Only a handful of the big Australian Brands are using social media effectively, according to a new study from online marketing evaluator eMarketingConnected. - http://bit.ly/xKUBBW
Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using each of the social channels, including Facebook, Twitter, LinkedIn and YouTube.
The Report, which lifts the lid on the social media habits of Australia’s BRW top 500 organisations, revealed that only 12% of all the organisations studied use all four of these social networks and 31% are not using social media at all.
Of the organisations using the four networks, the most popular with followers are Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney.
According to the Report, the social media channel drawing the most consumer attention is Facebook, but only 2% of the companies studied hold a whopping 49% of the total number of Facebook followers identified for the report.
"Monetization was a major theme at this year's Tools of Change for Publishing conference. Discussions covered a variety of business models suited to monetize content, including subscription/access, freemium, and ad-based models, and models for moving the focus away from the books themselves to monetizing services, experiences and relationships with customers and readers."
Does a brand’s social presence impact your purchase?
An Infographic published by Mr. Youth - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.
They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.
On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter.
Pinterest is caught up in a wave of discussion about its relationship to copyright law: almost all of the images posted by its users were copied from other websites without permission, opening the door to serious copyright infringement concerns.
The NMC Horizon Project identifies and describes emerging technologies likely to have a large impact on teaching, learning, research, or creative expression within education around the globe. The 2011 report was published in November 2011 and six new technologies were identified that they expect to be adopted in the next five years that will affect both teaching and learning. To see a copy of the full report go to this link: http://www.nmc.org/pdf/2011-Horizon-Report-K12.pdf
How far can a digital book go before it stops being a book? Does that matter? Can books be created and developed by game developers as well as traditional publishers? Are new formats hurting or helping reading? How many of the old publishing rules still apply? What are the new rules?
Harriet Harman, deputy leader the UK Labour Party, has explained her party's programme for the British Internet: 'implement the Digital Economy Act under a clear timetable including getting on with the notification letters.'
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