What we call "brands" are just promises of an experience ... and content will help you shape that promise.
I've been having more and more discussion lately about the idea of filmmakers AND films being brands, each in their own way. If brands are promises of an experience and content helps to shape that promise, then it's not a stretch to see how individual films are expressions of a filmmaker's brand. Or a way to experience the creativity, vision and artistry of a filmmaker.
Via Zan Chandler