social media and digital marketing

This may be obvious to journalists, but it has useful guidelines from those who approach content creation from a marketing background

Have you checked it out? 

What would happen if education shifted away from the cohort system that is used to one based on competency? This report looks at this issue in depth. The page that is linked to includes a full report, an executive summary, a link to the infographic (of which part is shown here), and a link to download the infographic. 

Perhaps the first question to ask is what is competency education? 

"CompetencyWorks defines competency education as a system of education, often referred to as proficiency or mastery based, in which students advance upon mastery. Competencies include explicit, measurable, transferable learning objectives that empower students. Assessment is meaningful and serves as a positive learning experience for students. Students receive timely, differentiated support tailored to their individual learning needs. Learning outcomes include the application and creation of knowledge, along with the development of important skills and dispositions."

For a quick overview check out the infographic, which discusses:

* Why Competency?
* What's Wrong with the Current System?

* 10 Design Choices

* 10 New Capabilities of a Competency-Aligned System

* What Does Competency Education Mean for Students?

Key question here is transparency - will readers know this is sponsored content? If not, it's unethical

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

If 1/3 don't consider social media, then 2/3 must consider it in making business decisions. Not bad for a ~6 year old shift.

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

"Amazon's idea is that users can sacrifice their right to access "the now-used digital content" and move it to another person's data store. 

In some ways, the patent merely describes a digital locker, but one that permits trade and imposes scarcity on the digital goods in order to address questions around the "first sale" doctrine — a legal principle that limits the rights of copyright and trademark owners and allows protected material to be resold."

A simple infographic that helps students understand "the road to digital literacy". Designed by the Adams 12 Five Star Schools this infographic discusses digital citizenship, technology literacy and information literacy as the components of digital literacy. 

* Information Literacy includes the ability to find, evaluate and use information

* Technology Literacy is the use of software and the multitude of online options available to create digital products

* Digital Citizenship is the ability to use technology appropriately and responsibly

Digital Literacy " is an often used term comparable to "21st century skills".  It encompasses the skills our students need to be productive, successful citizens.

If 1/3 don't consider social media, then 2/3 must consider it in making business decisions. Not bad for a ~6 year old shift.

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Jessica Meher at Hubspot has put together a really valuable collection of 15 home page designs to look up to. While the selected designs may not represent your ideal taste or style, they all integrate some of the key critical elements for a home page to be successful. Namely:

a. States clearly what the site is about, what problems it offers, who does it talk to

b. Uses visuals, possibly representing the object/focus of our interest or some "humans" that are doing what we are interested into

c. Provides info bursts that detail what the site is about, what it offers and more.

Excellent choices. 8/10

Full guide: http://blog.hubspot.com/blog/tabid/6307/bid/34006/15-Examples-of-Brilliant-Homepage-Design.aspx

Great selections!

On n'a pas de seconde chance de faire une bonne première impression...

D'où l'importance de la page d'accueil pour un site de marque.

Celle-ci doit :

- exprimer clairement, dans le langage de sa cible, l'utilité du site : qui on est, ce que l'on fait, ce que l'on peut faire pour vous, visiteur

- faire rester les visiteurs et les diriger dans le tunnel de conversion : une ergonomie épurée et une navigabilité optimisée grâce à des boutons d'actions

- changer régulièrement soit grâce à de l'A/B testing, soit grâce à des contenus dynamiques

Article complet : http://blog.hubspot.com/blog/tabid/6307/bid/34006/15-Examples-of-Brilliant-Homepage-Design.aspx

Useful resource for every Mobile Marketer

This looks like it might be a fascinating read.