Chas Begley: An infographic showing the distribution of the top internet retailers on social media.
Lots of stats here sure to be useful for pepole targeting the retail industry
Via The Write Connection
Your new post is loading...
Your new post is loading...
This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.
It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.
**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”
Here are some of the takeaways:
**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.
**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”
**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread
**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.
****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”
**Brands need to be careful in not only what, but how much they curate.
**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information
**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.
**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xn8Ahn]
Via janlgordon, Andy Bull
Jason W. Womack wrote this article for all of us, who struggle with information overload. I selected it because.......
To be a good content curator, the first step is knowing how to harness your attention, to be able to filter, focus, and find the best and be able to leave the rest
**It's important to keep refining your daily habits and the author has some great suggestions on how to do that.
Jason Womack warns "in the age of information overload, when it comes to what we have time to focus on, we are often forced to sacrifice quality for quantity.
Here's what caught my attention:
When you multi-task, you can't give your undivided attention the the things you're working on.
**Set a timer for 15-minute intervals
Womack says that our days are actually made up of about 100 15-minute intervals. In fact 15 minutes is just about the right "chunk" of time for us to be able to stay focused, minimize interruptions and work effectively
**Know when you're not focused and implement ways to refocus
When you're working with your timer, write down eah instance when you lose focus-even if it's just to look at a clock to see what time it is.
**Carry a camera with you
Carrying a camera with you is actually a great way to become more in tune with your environment.
**I do this one and it really helps bring me into the present moment
There are three different learning styles: visual, auditory and kinesthetic. Everyone in your network falls into one of these categories.
**(very important tip, when you're not talking and focusing your attention here, it's an amazing experience on so many levels)
Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xoqha6]