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Rescooped by Torsakul Thira from Online Journalism & Journalism in Digital Age
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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | social media and digital marketing | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair, Sakulsri Srisaracam
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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Torsakul Thira from brandjournalism
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5 Ways to Market Your Brand With Location-Based Networks

5 Ways to Market Your Brand With Location-Based Networks | social media and digital marketing | Scoop.it
If your marketing plan includes location-based networks, here are 5 ways to get started.

Via David Blundell, Andy Bull
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Rescooped by Torsakul Thira from An Eye on New Media
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53 Facts About Teen Mobile Usage Every Higher Education Person Should Know

53 Facts About Teen Mobile Usage Every Higher Education Person Should Know | social media and digital marketing | Scoop.it

I am sharing this mostly because it is old (2 years ago) and it shows just how much we have changed.  For example, two years ago, only 23% access social network sites on their phones.

and 21% use email on their phones.

 

At first, I thought this was lazy research, and then I saw the date.  Things surely have changed quickly.

 

 

In April 2010, Pew Internet released the results of their survey of 800 teens and their parents about mobile phone usage. What follows are 53 of the most interesting facts from the study...


Via Eduware, Inc. , Ken Morrison
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Ken Morrison's comment, August 11, 2012 11:30 AM
Thank you for the rescoops. Good luck on your site. You have a some very good information here.
Ken