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Rescooped by Torsakul Thira from An Eye on New Media
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10 Reasons How Bad Infographic can Damage Your Business

10 Reasons How Bad Infographic can Damage Your Business | social media and digital marketing | Scoop.it

I do think that infographics are over-rated.  Yet, I see the value in them for a quick review, over-view or a teaser to get me to want to read the research.  I do also see SEO value because they often get shared more rapidly than some of the other deeper research.

 

One thing is crucial though, Good data, with bad design equals a terrible infographic that will do more harm than good.


Via Ken Morrison
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Ken Morrison's comment, September 2, 2012 3:20 AM
Thank you for the rescoop.
Ken
Ken Morrison's comment, September 2, 2012 7:55 PM
THank you for the rescoop. I like what I see on your site!
Ken
Rescooped by Torsakul Thira from An Eye on New Media
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Still confused on Facebook Pages and Groups? You are not alone

Still confused on Facebook Pages and Groups?  You are not alone | social media and digital marketing | Scoop.it

The confusion is understandable because not only do they resemble each other in form and function, but their features change regularly. In fact, in the past year, Facebook entirely changed the function and purpose of Facebook Groups without changing the name. In fact, for awhile, "New Groups" and "Old Groups" co-existed on Facebook before the "Old" ones were retired for good.


Via Ken Morrison
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Rescooped by Torsakul Thira from An Eye on New Media
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Digiday | Digital Content, Digital Advertising, Digital Marketing

Digiday | Digital Content, Digital Advertising, Digital Marketing | social media and digital marketing | Scoop.it
Digital Content, Digital Advertising, Digital Marketing...

I've been hearing some great things about Digiday.  It seems to be one of the top new sources for Digital Content, Digital Adverting, and Digital Marketing articles.  Today, I heard that an industry leader held it at the same level of AdAge.  So I thought I would dive in.


Via Ken Morrison
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Rescooped by Torsakul Thira from brandjournalism
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | social media and digital marketing | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon, Andy Bull
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