social media and digital engagement
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How to Use Twitter to Become an Expert on Any Topic

How to Use Twitter to Become an Expert on Any Topic | social media and digital engagement | Scoop.it
Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...

Via Howard Rheingold, Stephen Dale
Julia Chandler's insight:

Title says it all - good intro for those who remain unswayed?

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Pacific Cove's comment, July 31, 2013 3:04 AM
Thank you Steve, You always share very informative articles.
Stephen Dale's comment, July 31, 2013 4:48 AM
Thanks for the kind words :-)
Lucy Wyatt's curator insight, October 10, 2013 9:54 AM

This might be good for students beginning a current research topic.

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New York State's Chief Digital Officer Explains the Importance of User Experience - Entrepreneur

New York State's Chief Digital Officer Explains the Importance of User Experience - Entrepreneur | social media and digital engagement | Scoop.it
Rachel Haot says innovation is powered by collaboration between the public and private sectors.
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Building and managing your digital campaign team - Campaigns & Elections

Building and managing your digital campaign team - Campaigns & Elections | social media and digital engagement | Scoop.it
Campaigns & Elections
Building and managing your digital campaign team
Campaigns & Elections
It's increasingly difficult to run a winning campaign without the help of good digital staff.
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How AlJazeera plans its interactive storytelling projects - Storybench

How AlJazeera plans its interactive storytelling projects - Storybench | social media and digital engagement | Scoop.it
AlJazeera has built several long-form storytelling projects that have infused investigative journalism with digital technology and allowed users to experience stories in engaging ways.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 22, 2015 3:07 PM


Aleszu Bajak:  'The story is the foundation to interactive storytelling. There are strict rules to the reporting and news gathering for the story. Distribution, the launch and the publicity that follows, has its own strict set of rules, too. What’s flexible, says [Konstantinos Antonopoulos, senior interactive designer], is the narrative: “This is a space to infuse technology, use good visuals, and transform the story into an experience.”'

SageRave of Get Custom Content's curator insight, May 22, 2015 4:47 PM

Plan your next blog post, or email campaign, like the pros. It's all news, right?

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How digital publishers measure their influence - Digiday

How digital publishers measure their influence - Digiday | social media and digital engagement | Scoop.it
Six online publishers including The Daily Dot, Business Insider and Quartz discuss how they measure influence in the digital age.

Via Brian Steffens
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The 9 Elements of Digital Citizenship Infographic

The 9 Elements of Digital Citizenship Infographic | social media and digital engagement | Scoop.it
Digital access, commerce, communication, literacy and etiquette… What do these words have in common? Well, for starters, they are all components of digital citizenship. In fact, these concepts---an...

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Digital Democracy Survey | Deloitte US | Media & Entertainment

Digital Democracy Survey | Deloitte US | Media & Entertainment | social media and digital engagement | Scoop.it
Deloitte’s Digital Democracy survey offers a look into emerging generational media consumption trends.

Via Bonnie Hohhof
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Girls like digital media while boys prefer print, finds study on reading habits - The Guardian

Girls like digital media while boys prefer print, finds study on reading habits - The Guardian | social media and digital engagement | Scoop.it
National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasure
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Rescooped by Julia Chandler from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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The 9 characteristics of a positive digital citizen

The 9 characteristics of a positive digital citizen | social media and digital engagement | Scoop.it
Are you a positive digital citizen? Do you know what digital citizenship really means? There are a lot of ideas floating around the web that becoming a proper digital citizen is basically just not bully someone online.

Via Tom D'Amico (@TDOttawa)
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Galaxia 2.0's curator insight, December 12, 2014 8:36 PM

Via @Tom D'Amico (@TDOttawa)

Galaxia 2.0's comment, December 12, 2014 8:38 PM
We'll rescoop it. Thanks for this :)
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Errrm, what's a tweet, again? Top execs lack digital skills - ZDNet

Errrm, what's a tweet, again? Top execs lack digital skills - ZDNet | social media and digital engagement | Scoop.it
Is a lack of non-executive directors with digital experience holding back businesses?
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6 Ideas for Teaching Digital Reputation

6 Ideas for Teaching Digital Reputation | social media and digital engagement | Scoop.it
When we approach digital reputation in an empowering way it allows us to reframe the conversation. Instead of nagging students about not posting party pictures on Facebook, we can empower them to build a digital reputation that aligns with the legacy...
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Using social media to improve citizen engagement with government: Research brief

Using social media to improve citizen engagement with government: Research brief | social media and digital engagement | Scoop.it
2014 research brief on how government can better engage citizens through the use of social media, by Steven Michael Polunsky, Texas A&M University and the Scholars Strategy Network.
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#BringBackOurGirls: the power of a social media campaign

#BringBackOurGirls: the power of a social media campaign | social media and digital engagement | Scoop.it
The #BringBackOurGirls campaign has shown that social media is more than just pictures of meals and cocktails (#BringBackOurGirls: the power of a social media campaign http://t.co/KZHSWba5Ib)...
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Digital Engagement Blocked | Social Media Today

Digital Engagement Blocked | Social Media Today | social media and digital engagement | Scoop.it
There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals.
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Wrapping Your Brain Around Social Media Strategy

Wrapping Your Brain Around Social Media Strategy | social media and digital engagement | Scoop.it
Most businesses have long since caught on to the fact that they need to cultivate some kind of social media presence, but many don’t know how or where to get started.  Back in 2014, Useful Social Media (Now Ignite) came out with a telling statistic, “83% of companies are not satisfied with the extent to which social is used in their company - and know there is more to do.” That’s a stunning number and proof that brands both large and small have a lot of work to do in building a social strategy that yields a positive and measurable outcome for the company. If
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Stephen Dale's curator insight, August 14, 2015 6:08 AM

I was in two minds as to whether save and promote this article via Scoop.it for I sometimes think the worst thing that ever happened to social media is that it got discovered by corporates and business.  I get so much crap from businesses using social media channels to promote their brands and goods that I often miss the interesting stuff. The stuff from real people, not robot accounts. The signal to noise ratio seems to be getting ever smaller, i.e. the noise is winning, Social media was always meant to be a human and personalised experience before the algorithms and bots took it over. OK rant over.

 

This is a useful piece in that it offers some good advice to business on how to use social media. If I could sum it up in a sentence it would be "make your social media strategy human"!

 

Reading time: 10mins

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How to trend on social media

How to trend on social media | social media and digital engagement | Scoop.it
Setting up and monitoring a Twitter or Facebook account is one thing, but how do you achieve the elusive goal of going viral?
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A little less conversation, a little more action: How the health and pharma industry can digitally and socially satisfy audience needs

A little less conversation, a little more action: How the health and pharma industry can digitally and socially satisfy audience needs | social media and digital engagement | Scoop.it
How can the pharma and healthcare industry thrill on social media?“The next time you hear a social media myth, question it. Ask for...

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Digital government – what we learned from Hancock's Half Hour (and a bit) - Diginomica

Digital government – what we learned from Hancock's Half Hour (and a bit) - Diginomica | social media and digital engagement | Scoop.it
The first public outing for the new man in charge of digital government transformation gives hints as to his views, but still leaves a lot open to question.
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Rescooped by Julia Chandler from Peer2Politics
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Digital rights and freedoms: Part 1

Digital rights and freedoms: Part 1 | social media and digital engagement | Scoop.it
Under the rubric of state security on
the one hand and commercial openness on the other, we are being lulled into an
online world of fear and control where our every move is monitored in order to
more efficiently manage us.

Via jean lievens
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Gartner Workplace Vision: Digital Dexterity - Forbes

Gartner Workplace Vision: Digital Dexterity - Forbes | social media and digital engagement | Scoop.it
Portals, content management systems, enterprise social networks, cloud file sharing, voice-driven mobile apps – these have all been steps along the way to the creation of a new digital workplace.
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Technology is leaving too many of us behind

Technology is leaving too many of us behind | social media and digital engagement | Scoop.it
  In this interview with CNN, the co-founders of MIT's Initiative on the Digital Economy discuss the many ways in which we are all left behind by technology and innovation as it accelerates.  ...

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Don Dea's curator insight, December 7, 2014 2:34 AM

 Are our regulations keeping up with new companies that let people summon a ride on the fly or rent out a room in their house?

• Are large employers able to look beyond the traditions of resume, transcript and interview when evaluating job candidates and learn how to value alternate signals like performance in a massive open online course?

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Ready For A Digital Detox? - Forbes

Ready For A Digital Detox? - Forbes | social media and digital engagement | Scoop.it
Now is a great time of year to do a digital detox. If you’re overwhelmed, overloaded, and struggling to keep up, it could be high time to take a step back.
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'Can I Tweet That?' - Inside Higher Ed

'Can I Tweet That?' - Inside Higher Ed | social media and digital engagement | Scoop.it
'Can I Tweet That?' Inside Higher Ed For faculty members at most colleges and universities, social media is a kind of “wild west” in which there are few – if any – articulated policies protecting professors' right to tweet, post or otherwise share...
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The Key to Marketing in the Social Era: Understanding Digital Culture

The Key to Marketing in the Social Era: Understanding Digital Culture | social media and digital engagement | Scoop.it
When we are talking about digital first and social strategy, we aren't talking about the web or mobile or any of the tactics or tools themselves. We're talking about something much more fundamental: Digital first is cultural, not ...
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Rachael Johnston's curator insight, December 8, 2014 12:22 PM

Social media is becoming more and more popular and the digital culture is taking over. There is an increasing expectation of accessibility by consumers. Consumers now expect that all businesses are present on social media of some sorts. So if your business is not, you are far behind!

A few rules this article gives for marketing in the digital culture are:

1. The is no mass. This means, don't try to appeal to everybody. Your target can't just be everybody on Facebook. Because almost everybody is active on some sort of social media platform, you cannot just target everybody or your campaign will be completely ineffective. Determine who your target is and how you can directly get their attention on the platform. Ex: what hashtags should you use

2. Listening is more valuable than talking. Listen to what your consumers are saying about what they want and what they think. Don't always just push out content, truly try to engage in others' content as well to foster relationships.

3.When you see a parade, get in front of it. This simply means, if you see something that is trending or grabbing a lot of attention, use it your businesses advantage. Get involved in the action!

4. Earn and give! Create value for your viewers ad followers. Give back to them by providing interesting and useful content.

5. Invest long-term. Social media is not a one time thing. You need to be consistent and constantly active. You need to respond in a timely manner and post up-to-day and relevant content. Additionally, you can measure the success of campaigns and profiles better over a longer period of time. If you don't see results right away, don't just give up. Give it time to foster relationships and build a community.

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Digital Engagement: What Should the Future Look Like?

Digital Engagement: What Should the Future Look Like? | social media and digital engagement | Scoop.it
The  relationship between citizens and their governments is constantly changing, and we are at a time where this relationship could change to become more inclusive and collaborative.
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What Not to Do: Common Social Media Strategy Mistakes

Businesses are making a number of social media strategy mistakes. Here are social media mistakes you should avoid. (Worth a read. Seriously.
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