I selected this piece posted (by Josh Catone), infograph by (Crowdtap Influence Marketing because it sheds some light on the current predominate thinking regarding how to reach influencers and what influencers brands should be focusing on.
**According to a recent study conducted by the firm, people are influenced by those they actually know more than by popular figures or brands they may follow.
**In other words, it’s not a numbers game — influence spreads across close-knit networks of actual friends.
As the infographic states, influencer marketing is hot these days but what we should all focus on is our close social networks of peers, not those with a high influence "score"
**our peers are who we turn to for making most common purchasing decisions.
What I found most interesting is How Content Really Spreads and that no matter what, 92% of people rely on people they know above all else!
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?
According to Deanna Brown, the CEO of Federated Media, that’s why context is so important— the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers
**most marketers agree that reaching influencers is important
**but reaching small groups of highly targeted individuals is the way to go
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"