"Tweet Tweet Tweet You don’t have to write in order to get the attention of Google algorithms… you have to write in order to get the attention of people who will share it".
Now, SEO has changed a lot and one thing that we can’t ignore anymore is that social is really starting to push how search rankings are determined.
For example, Google+ and Search Plus Your World were straightforward moves by Google to not only pick up more users, but influence the way people search.
So, how to spin a story so that it goes viral? Let me show you. It’s pretty darn simple.
The Neil Patel'approach is to use teh 4u's:
1) Useful – A great headline always communicates to the reader a benefit.
2) Unique – How does your headline stand out from the competition?
3) Ultra-specific – Next in line is to write a headline that describes your article clearly and distinctly.
4) Urgent – The most common way to generate urgency in your readers is to give them a deadline like "Why You Might Want to Delete Your Google Browser History Before Next Week".
Via Antonino Militello