If Web 2.0 was the flourishing of social media, Web 3.0 will be the use of social platforms to support individuals sharing goods and services with one another: That's the main argument of a report from the industry research firm Altimeter Group in...
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
Now, Google is simplifying its Adwords process by making advertisers buy search words across desktop, mobile and tablet devices all at once. Advertisers will get less of a choice about where their ads appear. Advertisers can weight their campaigns in favor of mobile or desktop, but they can't focus only on one medium. That will have the effect of lumping demand together across devices, and raising prices overall. There is no guarantee they'll get better results, either, these advertisers say.
"They're stealing money from advertisers because they can," he said. "It's the most lowbrow thing Google has ever done. The damage this is going to do to advertisers is big. They're going to sell a story to the public and be the Wizard of Oz behind the curtain."
Advertisers who do not have a smartphone strategy will be forced to come up with one, or leverage the bid multiplier workaround (setting the bid multiplier to negative 100 percent) to opt out of smartphones. Advertisers who don’t take the time to make this adjustment, or are unaware of it, will start serving ads on smartphones unintentionally. This is an example of Google deciding what is best for the advertiser - however, in this case they’re not just opting you into a setting by default, they’re removing the option of opting out or using a workaround. iProspect believes that the increase in the number of advertisers participating in the auction on smartphone searches will lead to increased overall CPCs.
Search Engine Watch described the move as "cynical":
A cynic might suggest that this move will change the pattern of mobile bidding. By removing advertiser control at a keyword level we might see mobile CPCs rise, pushing up Google's revenues by pretty serious amounts.
And in a carefully worded opinion piece, Adobe came out swinging against Google, noting that it was now impossible to run a tablet-only campaign, and that advertisers might see lower return on investment for higher costs:
According to Google’s announcement today, advertisers can no longer target tablet users individually. Tablet users will be lumped in with desktop users, while smartphone users can be targeted differently through Google’s new “Enhanced Campaign” functionality. ...
That’s just half of the story though. Currently, CPCs are lower for tablets given that competition for tablet traffic is still relatively low (but increasing). By lumping the higher performing tablet traffic in with desktop traffic, revenue per search (RPS) will increase for Google as CPCs increase on the combined desktop and tablet traffic. This, presumably, will address Google’s mobile monetization gap as an increasing share of searches is coming from tablets and smartphones.
The downside for advertisers in the long run is they may see lower overall ROI as these CPCs creep up.
Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.
This piece is from Fastcompany it's from The World VisionActivism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
When you build a brand, one of the most important measures ofsuccess is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with dailycommunication and connection with the people who matter the most
Here are a few highlights:
Create a long-term relationship
**You must understand your audience's interessts
**Use the most popular form of communication
**You have to be available and ready to interact to keep them actively engaged.
. Listen to people
**Pay attention to where and how your key people want tocommunicate, what they want to talk about and what they actualy do.
**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time
Create it & Continually Influence Your Audience
**You must be an active participant on a regular basis
**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.
**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship
Part 2 - Aggregation Is Not Curation Part 3 - Types of Curation and Real World Examples Part 4 - How To Do It Part 5 - The Curator Attributes And Skills Part 6 - The Tools Universe Part 7 - Business Applications and Trends Part 8 - Legal issues
"While both can lead consumers on a unexpected journey, chasing the white rabbit into previously unexplored corners of the web, [a Curator] actually helps sift through the media abyss, singling out worthwhile information, and often “adding value” by lending context through their own ideas and opinions. The former are rebloggers."
Great pick by Robin Good where writer Chris DeLine goes through the recent attacks on Tumblr to actually paint an interesting picture of Curation as something "not entirely different than Creation."
Reading this article took me back to when we started Scoop.it. Back then, we felt the need - in spite of Tumblr's already growing success back then - for a platform dedicated to Curation. While some questioned the opportunity, this post and the growing success not just of Scoop.it but other curation services are a great sign of the legitimacy of that need.
Interestingly as well, it's fascinating to me to see that post curated with one angle by Robin, with another angle by Jan and then by me with a different twist again. This is typical of this idea that Curation is some form of creation: by enabling expression. I would not have picked up Drake's opening comment nor would I have thought about writing about it but I can more easily express some thought on a piece of already-existing content. Hopefully adding context for a particular audience which - with great satisfaction - we see Scoop.it users develop a lot more (and in a better way) than - says DeLine - "rebloggers, basking in all the beautiful projections on their Tumblr sites and Pinterest pages, hoping that someone (anyone!) stumbles across them and sees the collection as a reflection of themselves."
If people are trying to influence a conversation to ensure their message resonates throughout their target audience it is essential that they target the right people, at the right time in the right manner. Too often people only focus on who are the right people but haven’t access to the right tools to engage.
Your Story is Your Brand LinkedIn Today We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.
The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of...
"Delve is a smart, social news reader for professionals and organizations. We cut through the noise to get you the news that matters to your industry. You share and archive articles and insights on a private, secure network."
Here is an excerpt from review article on BetaKit:
"Social newsreaders like Flipboard, Zite, and Pulse have traditionally been aimed at the average reader, and while they have topics like business and technology, they don’t focus specifically on professionals and enterprises looking to stay informed on industry news.
Delve, a New York City-based startup that combines an editorial team with news aggregation, is trying to solve this problem with its social newsreader for professionals.
After signing up and choosing their topics of interests, Delve users receive a curated list of articles based on their sector, and what leading commentators are saying about these topics. From there they can participate in discussions with their colleagues using the forum feature, and recommend content to others on their team. Users get a daily roundup of the news and the discussions surrounding it via email.
Individuals and teams with up to nine users can use Delve for free, and the company is working with 15 pilot enterprise clients, and will charge companies on a per-seat basis after the test run.
The company plans on releasing a mobile app in about a month, which should help it compete with mobile-first newsreaders like iPhone apps Circa and Summly, tablet readers like Flipboard, and others like Prismatic that have a strong mobile presence. Delve doesn’t just compete with social readers though, it competes with the traditional ways employees share articles and discuss news, namely email, social networks, and industry newsletters. In terms of other newsreaders directed at teams, its strongest competition is Flud.it...."
Most of us like to think that we are in control of our actions. Turns out, your brain can be a big jerk, and you are susceptible to a large list of biases and reactions that can hold you back from acting objectively. Luckily, some good social psychology books have revealed a large amount of these biases to the common reader. Here are five notorious social biases and the ways that you can recognise them and react. Gregory Ciotti, Lifehacker
House and Senate Agriculture committees have begun drafting a short-term farm bill extension that would avert any spike in milk prices next month but also permit another round of direct cash payments to already profitable growers — a costly...
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides contextfor the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1.Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient contentis a marketing and businesschallenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
Marty Note The world does revolve around images and images as new search fabric is an interesting semantic web idea. I already see considerable traffic on ScentTrail Marketing from images. What if we start there and work backwards? Images are going to have to be matched well to their story OR include words to connect direclty to the story (2nd being a more likely trend).
Apple’s victory over Samsung in a recent smartphone patent brawl netted the company over a billion dollars in damages and, more importantly for Apple, might have strategically slowed the rise of the Korean tech juggernaught that today provides phones to 26 percent of all U.S. mobile subcribers according to comScore.
But what clinched Apple the win, one of the largest patent awards ever on record? Storytelling, according to juror interviews by the Wall Street Journal.