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Mass Relevance

Mass Relevance | social media and curation | Scoop.it

Mass Relevance is a social integration platform enabling producers and marketers to aggregate, filter, and integrate real-time social content into virtually any brand or media experience.

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Are Sharing Platforms the Next Revolution in Social Technology? - SocialTimes

Are Sharing Platforms the Next Revolution in Social Technology? - SocialTimes | social media and curation | Scoop.it
If Web 2.0 was the flourishing of social media, Web 3.0 will be the use of social platforms to support individuals sharing goods and services with one another: That's the main argument of a report from the industry research firm Altimeter Group in...
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | social media and curation | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | social media and curation | Scoop.it

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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | social media and curation | Scoop.it

"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content."


Via Guillaume Decugis
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Guillaume Decugis's comment, February 19, 2013 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 2013 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
Tagmotion's curator insight, March 3, 2013 11:01 PM

See my comment in the stream.

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FURY AT GOOGLE: Advertisers Say New Search Rules Are 'Stealing' From Them

FURY AT GOOGLE: Advertisers Say New Search Rules Are 'Stealing' From Them | social media and curation | Scoop.it

"It's the most lowbrow thing Google has ever done." ...


That didn't take long: Just 24 hours after Google announced it was changing the way Adwords works on mobile devices, a whole bunch of advertisers have come out to say that they regard the move as unhelpful at best and a cynical back-door price increase at worst.


Previously, advertisers bought separate search word campaigns on mobile, tablet and desktop devices. They paid different prices for each type of device, depending on the demand.

There are fewer bidders for mobile users, however, and cost-per-click prices on mobile were thus lower. In fact, Google in November had to warn Wall Street of a "deceleration" in its desktop ad business caused by a shift of advertisers into the cheaper mobile medium.

Now, Google is simplifying its Adwords process by making advertisers buy search words across desktop, mobile and tablet devices all at once. Advertisers will get less of a choice about where their ads appear. Advertisers can weight their campaigns in favor of mobile or desktop, but they can't focus only on one medium. That will have the effect of lumping demand together across devices, and raising prices overall. There is no guarantee they'll get better results, either, these advertisers say.

One search marketing exec told ZDNet:

"They're stealing money from advertisers because they can," he said. "It's the most lowbrow thing Google has ever done. The damage this is going to do to advertisers is big. They're going to sell a story to the public and be the Wizard of Oz behind the curtain."

iProspect, a search marketing agency, said:

Advertisers who do not have a smartphone strategy will be forced to come up with one, or leverage the bid multiplier workaround (setting the bid multiplier to negative 100 percent) to opt out of smartphones. Advertisers who don’t take the time to make this adjustment, or are unaware of it, will start serving ads on smartphones unintentionally. This is an example of Google deciding what is best for the advertiser - however, in this case they’re not just opting you into a setting by default, they’re removing the option of opting out or using a workaround. iProspect believes that the increase in the number of advertisers participating in the auction on smartphone searches will lead to increased overall CPCs.

Search Engine Watch described the move as "cynical":

A cynic might suggest that this move will change the pattern of mobile bidding. By removing advertiser control at a keyword level we might see mobile CPCs rise, pushing up Google's revenues by pretty serious amounts.

And in a carefully worded opinion piece, Adobe came out swinging against Google, noting that it was now impossible to run a tablet-only campaign, and that advertisers might see lower return on investment for higher costs:

Accord­ing to Google’s announce­ment today, adver­tis­ers can no longer tar­get tablet users indi­vid­u­ally.  Tablet users will be lumped in with desk­top users, while smart­phone users can be tar­geted dif­fer­ently through Google’s new “Enhanced Cam­paign” func­tion­al­ity. ...

That’s just half of the story though. Cur­rently, CPCs are lower for tablets given that com­pe­ti­tion for tablet traf­fic is still rel­a­tively low (but increas­ing).  By lump­ing the higher per­form­ing tablet traf­fic in with desk­top traf­fic, rev­enue per search (RPS) will increase for Google as CPCs increase on the com­bined desk­top and tablet traf­fic.  This, pre­sum­ably, will address Google’s mobile mon­e­ti­za­tion gap as an increas­ing share of searches is com­ing from tablets and smartphones. 

The down­side for adver­tis­ers in the long run is they may see lower over­all ROI as these CPCs creep up.

The critics are right about one thing. Google's CPC has been declining for a while, and



Read more: http://www.businessinsider.com/fury-at-google-advertisers-say-new-search-rules-are-stealing-from-them-2013-2#ixzz2KEob9ahe

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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | social media and curation | Scoop.it

Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals;  and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.

 

Read More At: http://searchengineland.com/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy-145199

 


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5 social media tools to kickstart your business

5 social media tools to kickstart your business | social media and curation | Scoop.it
Social media is a moving beast and we need to keep moving with it! Here are five tools to help you have a more effective social media presence.

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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | social media and curation | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | social media and curation | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]


Via janlgordon
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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | social media and curation | Scoop.it
Are you using Pinterest to market your business?


Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.


In this article, I’ll showcase nine businesses running successful Pinterest contests.


Why Pinterest Contests?


Here is why you should run a contest on Pinterest:

  • Pinterest is the third most popular social network in the U.S. in terms of traffic.
  • Pinterest has accumulated 14.9 million users as of July 2012.
  • Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
  • Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
  • Pinterest accounted for 3.6% of referral traffic as of January 2012.
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.


So interested? Click here and I’ll show you different types of Pinterest contests and examples to get you inspired to craft a Pinterest contest for your business.


By Prafull Sharma


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Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide

Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide | social media and curation | Scoop.it

Part 1 - Why We Need It

Part 2 - Aggregation Is Not Curation
Part 3 - Types of Curation and Real World Examples
Part 4 - How To Do It
Part 5 - The Curator Attributes And Skills
Part 6 - The Tools Universe
Part 7 - Business Applications and Trends
Part 8 - Legal issues

 


Via RPattinson-Daily
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Curation and reblogging

Curation and reblogging | social media and curation | Scoop.it

"While both can lead consumers on a unexpected journey, chasing the white rabbit into previously unexplored corners of the web, [a Curator] actually helps sift through the media abyss, singling out worthwhile information, and often “adding value” by lending context through their own ideas and opinions. The former are rebloggers."


Great pick by Robin Good where writer Chris DeLine goes through the recent attacks on Tumblr to actually paint an interesting picture of Curation as something "not entirely different than Creation."


Reading this article took me back to when we started Scoop.it. Back then, we felt the need - in spite of Tumblr's already growing success back then - for a platform dedicated to Curation. While some questioned the opportunity, this post and the growing success not just of Scoop.it but other curation services are a great sign of the legitimacy of that need.


Interestingly as well, it's fascinating to me to see that post curated with one angle by Robin, with another angle by Jan and then by me with a different twist again. This is typical of this idea that Curation is some form of creation: by enabling expression. I would not have picked up Drake's opening comment nor would I have thought about writing about it but I can more easily express some thought on a piece of already-existing content. Hopefully adding context for a particular audience which - with great satisfaction - we see Scoop.it users develop a lot more (and in a better way) than - says DeLine - "rebloggers, basking in all the beautiful projections on their Tumblr sites and Pinterest pages, hoping that someone (anyone!) stumbles across them and sees the collection as a reflection of themselves."


(Image credit: Shutterstock)



Via Robin Good, Guillaume Decugis
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.

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The Critical Importance of Time When Understanding Influence | Social Media Today

The Critical Importance of Time When Understanding Influence | Social Media Today | social media and curation | Scoop.it

If people are trying to influence a conversation to ensure their message resonates throughout their target audience it is essential that they target the right people, at the right time in the right manner. Too often people only focus on who are the right people but haven’t access to the right tools to engage.


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Guide in Identifying and Creating Customer Personas [INFOGRAPHIC]

Guide in Identifying and Creating Customer Personas [INFOGRAPHIC] | social media and curation | Scoop.it

Steps in identifying and developing customer personas

 

Source: http://ijustdid.org/2013/09/identifying-and-marketing-to-buyer-personas/


Via Jonha Revesencio
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Roger Ellman's curator insight, September 9, 2013 7:55 AM

Another "cheat sheet" (in this case a good thing!)  to remind you to steer towards the goal above all others ServingExperience...the way customer service goes beyond....and imporves the world one customer at a time.

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Your Story is Your Brand - Upgrading Online Profiles

Your Story is Your Brand - Upgrading Online Profiles | social media and curation | Scoop.it
Your Story is Your Brand
LinkedIn Today
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.

Via Karen Dietz
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Karen Dietz's comment, September 13, 2013 7:26 PM
LOL Jeff on the Godzilla marketing! So true.
Karen Dietz's comment, September 13, 2013 7:26 PM
A pleasure Hans! Glad it's helpful.
Karen Dietz's comment, September 13, 2013 7:27 PM
Lily, I hadn't thought of that and many thanks for adding that insight.
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Why Marketing Communications Need To Be Framed by Curated Conversations

Why Marketing Communications Need To Be Framed by Curated Conversations | social media and curation | Scoop.it
The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of...

Via Robin Good
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Jesse Soininen's curator insight, February 13, 2013 6:37 AM

"...Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation."

Jesse Soininen's comment, February 13, 2013 6:38 AM
Comment by Robin Good
LynnॐT's curator insight, February 13, 2013 12:33 PM

"Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation.

 

Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Someone has to either begin or redirect a conversation; to put it on a path. The definition of that path, what we’re going to talk about, teed up in a thoughtful, strategic way, but never in a way that is didactic. Shaping and guiding conversation in a very intentional but seemingly unintentional way will be one of the requisite gifts of the great brand curators.

The other role the curator plays is that of succeeding at rallying other good raconteurs to the conversation stream. It’s not quite the heavy-handed role that a museum curator plays in deciding what gets into the exhibit, or not, but similar. The social media stream curator spots participants and content that ought to be served to the conversation and encourages it into the stream. Like the museum curator, the brand curator says to the interlocutors, “Here’s what we’re talking about. Let me highlight this good observation or example. What do you have to share?”

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New Social News Reader For Enterprise: Delve

New Social News Reader For Enterprise: Delve | social media and curation | Scoop.it

Excerpted from Official Website:

"Delve is a smart, social news reader for professionals and organizations. We cut through the noise to get you the news that matters to your industry. You share and archive articles and insights on a private, secure network."

 

Here is an excerpt from review article on BetaKit:

"Social newsreaders like Flipboard, Zite, and Pulse have traditionally been aimed at the average reader, and while they have topics like business and technology, they don’t focus specifically on professionals and enterprises looking to stay informed on industry news.

Delve, a New York City-based startup that combines an editorial team with news aggregation, is trying to solve this problem with its social newsreader for professionals.

 

After signing up and choosing their topics of interests, Delve users receive a curated list of articles based on their sector, and what leading commentators are saying about these topics. From there they can participate in discussions with their colleagues using the forum feature, and recommend content to others on their team. Users get a daily roundup of the news and the discussions surrounding it via email.

 

Individuals and teams with up to nine users can use Delve for free, and the company is working with 15 pilot enterprise clients, and will charge companies on a per-seat basis after the test run.

 

The company plans on releasing a mobile app in about a month, which should help it compete with mobile-first newsreaders like iPhone apps Circa and Summly, tablet readers like Flipboard, and others like Prismatic that have a strong mobile presence. Delve doesn’t just compete with social readers though, it competes with the traditional ways employees share articles and discuss news, namely email, social networks, and industry newsletters. In terms of other newsreaders directed at teams, its strongest competition is Flud.it...."

 

Read full review article on BetaKit:

http://betakit.com/2013/02/07/with-a-focus-on-teams-delves-social-newsreader-launching-paid-enterprise-accounts

 

Check out it: http://delvenews.com

 


Via Giuseppe Mauriello
Trader|OS's insight:

looks really interesting, has any had a chance to try it

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Giuseppe Mauriello's comment, February 8, 2013 2:19 PM
@Martin... thanks for appreciation!
Martin Gysler's comment, February 8, 2013 3:15 PM
:-)...
Cathryn Brimhall's curator insight, February 10, 2013 3:09 AM

Need to curate a topic with colleagues ?

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Chuck Hagel – The Nietzschian Last Man | RedState

Chuck Hagel – The Nietzschian Last Man | RedState | social media and curation | Scoop.it
Recognizable It's as if Barack Obama just got done reading Moneyball by Michael Lewis and has now dedicated his remaining time in office to doing the.
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How to Avoid the Natural Reactions that Prevent Good Decision Making

How to Avoid the Natural Reactions that Prevent Good Decision Making | social media and curation | Scoop.it

Most of us like to think that we are in control of our actions. Turns out, your brain can be a big jerk, and you are susceptible to a large list of biases and reactions that can hold you back from acting objectively. Luckily, some good social psychology books have revealed a large amount of these biases to the common reader. Here are five notorious social biases and the ways that you can recognise them and react. Gregory Ciotti, Lifehacker

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Congress tries for farm bill extension to avoid dairy disaster - David Rogers

Congress tries for farm bill extension to avoid dairy disaster - David Rogers | social media and curation | Scoop.it
House and Senate Agriculture committees have begun drafting a short-term farm bill extension that would avert any spike in milk prices next month but also permit another round of direct cash payments to already profitable growers — a costly...
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Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

Trends: Be Discovered in 2013 via Content Curation and the Interest Graph | social media and curation | Scoop.it
Trends: Be Discovered in 2013 via Content Curation and the Interest Graph http://www.pamil-visions.net/content-curation-2/239621/?utm_source=dlvr.it&utm_medium=twitter (Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | social media and curation | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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Pinterest The New Search? The World Revolves Around Images So ..

Pinterest The New Search? The World Revolves Around Images So .. | social media and curation | Scoop.it

Marty Note
The world does revolve around images and images as new search fabric is an interesting semantic web idea.  I already see considerable traffic on ScentTrail Marketing from images. What if we start there and work backwards? Images are going to have to be matched well to their story OR include words to connect direclty to the story (2nd being a more likely trend). 


Via Kelly Lieberman, Martin (Marty) Smith
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Apple’s Billion Dollar Storytelling

Apple’s Billion Dollar Storytelling | social media and curation | Scoop.it
Apple’s victory over Samsung in a recent smartphone patent brawl netted the company over a billion dollars in damages and, more importantly for Apple, might have strategically slowed the rise of the Korean tech juggernaught that today provides phones to 26 percent of all U.S. mobile subcribers according to comScore.

 

But what clinched Apple the win, one of the largest patent awards ever on record? Storytelling, according to juror interviews by the Wall Street Journal.


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10 Tips for Making Beautiful Slideshow Presentations

1. Know your goal | make each slide count 2. Plan it out | in some detail 3. Avoid templates | they have the uglies 4.

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