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Celebrities and Social Media | Social Media Today

Celebrities and Social Media | Social Media Today | Social Media and Celebrities | Scoop.it
Social media has become one of the biggest factors in establishing a celebrity's image. A single tweet can make front page news and change how fans' perception of a famous person in the blink of an eye.

Via Nuno Rebelo
Anniston Henk's insight:

Great article! It is very important for celebrities and their public relations professionals to remember when using social media. One wrong move can bring a lot of unwanted attention to celebrities and can require a lot of "clean-up" by their public relations professionals.

 

Social media is a powerful tool to promote celebrities and if done correctly can bring a lot of positive attention to celebrities. It is very easy for a celebrity to attract negative media after a questionable post. Negative posts made by a celebrity can cause them to lose fans. As public relations professionals we must know how to monitor social media accounts and clean up after damage is done.

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Brazilian pupils learn English by correcting celebrities' tweets - GMA News

Brazilian pupils learn English by correcting celebrities' tweets - GMA News | Social Media and Celebrities | Scoop.it
Brazilian pupils learn English by correcting celebrities' tweets
GMA News
The school said it decided to do something about the potential threat of social media to encourage bad grammar - it had the children reply to the celebrities.
Anniston Henk's insight:

This article is one of my favorites! I think that it is so neat that these children are using celebrities’ tweets as a way to learn English. They are so kind when they correct the celebrities and they are very bright. There are many errors I have made and I will make many more so I would find it very helpful to have them to help correct my tweets. These errors are small things but they will damage the reputation of a celebrity. As public relations professionals it is important to make sure what your clients are saying on social media is as grammatically correct as much as possible.


In the video the woman said that when using social media the message is more important than the accuracy. I agree because when you are using Twitter you are limited to the amount of characters you can use with each post. I do think accuracy is always important, but when working in public relations I think the message is slightly more important. I do not think that means misspelling words and being totally grammatically incorrect is okay, but I think that when using social media abbreviations are more acceptable.

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Celebrities Who Get Paid To Tweet | Social Media Today

Celebrities Who Get Paid To Tweet | Social Media Today | Social Media and Celebrities | Scoop.it
Not only do the perks of being a celebrity include fame and the like, it also includes getting paid for what others may consider such a mundane task as sending out a tweet. In this infographic, see how much 18 celebrities who ...
Anniston Henk's insight:

After reading this article all I can say is, wow! Celebrities are making some serious money for their tweets. I knew that they got paid for tweets, but I had no clue that they got paid so much. That is probably the easiest money ever to made. The amount businesses are willing to pay just for one tweet from a celebrity truly shows how powerful social media is today in our society. Twitter is becoming more and more powerful in the public relations world and our society every day.


This is huge for public relations professionals because many PR people manage celebrities. PR professionals working for celebrities will have to be aware of what their clients are tweeting so that they will have a good reputation and a large fan base in order to get offered large amounts of money for tweets. We as public relations professionals will also have to be aware of what celebrities would be good endorsers for our businesses we are working for. This opens a lot of doors for not only celebrities, but PR professionals as well.

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Celebrity and Social Media Use - Hashtags.org

Celebrity and Social Media Use - Hashtags.org | Social Media and Celebrities | Scoop.it
How do celebrities deal with their social media accounts?
Anniston Henk's insight:

 

 

I never would have expected Martha Stewart to handle her own Twitter like this article claims, but I think it is great! I would have to agree that when a celebrity handles their own Twitter they will get more loyal fans and more positive feedback from their followers, but I think that it is also important from some celebrities to have a public relations team to help guide them on what would be appropriate and what would not. It is just so easy for celebrities to lose fans by one little tweet and some of them just need guidance.

 

I do not follow any of the celebrities mentioned in the article, but I do find it strange that Nick Cannon is fighting with people via Twitter. I would say that is something a public relations professional would advise him not to do, but it is his Twitter so he is free to do as he pleases. I would have to agree that as a fan of celebrities I do enjoy the Twitter accounts that are  ran by the celebrity themselves, but that is because they are funny and entertaining. As a public relations student I can recognize that those accounts I like to follow are in need of desperate management.

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Beware: Celeb product plugs on social media - gulfnews.com

Beware: Celeb product plugs on social media - gulfnews.com | Social Media and Celebrities | Scoop.it
gulfnews.com
Beware: Celeb product plugs on social media
gulfnews.com
In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?
Anniston Henk's insight:

 

 

I learned a lot from this article because I was not really sure about the laws involving celebrity endorsements on social media. I read in a previous article that there are laws making deceitful ads illegal, but I did not know if that was true. I was not sure that it was true because celebrities are always posting things about brands and some of them I honestly thought were true, and thought others could easily tell the difference between the two.

 

This article really made it clear to me that it is not as easy as I thought to tell ads and “real” tweets apart. The celebrities have had me tricked! I think that it is nice that the FTC has laws protecting the public from deceitful ads, but I see tweets by celebrities that are not labeled as “Ad” so that is confusing to me. I see there is some difference between a celebrity using social media as an ad and T.V. commercials, but I do not see much difference.

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Celebrities are leveraging social media - Warc

Celebrities are leveraging social media - Warc | Social Media and Celebrities | Scoop.it
Celebrities are leveraging social media Warc "Why not take the time to find out what these brands' objectives are, how that matches your audience, and see if you can come up with something more native and comfortable than paying the celebrity to...
Anniston Henk's insight:

 

 

Love this article because it offers new ideas for brands that are trying to promote their websites, but was surprised that they found celebrity endorsement to be lacking. I thought that having a celebrity endorse a brand through Twitter would be a great way for the brand to gain popularity and profit, but this article says it does not bring much traffic to the brands websites. I like the idea that this article offers to make videos are blogs to promote and brand because I think those are great tactics.

 

think that the reason celebrities tweeting about a brand is not bringing more popularity to products is because some celebrities tweet all the time about brands and promotions. Constant promoting of brands causes the viewers to become numb to the promotional tweets. I think that it becomes easy for the viewers to look over those tweets when they are seeing them constantly. If promotional tweets are done in moderation I think that will have more power over the audience.

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Social Media: How far is too far? - Fox News (blog)

Social Media: How far is too far? - Fox News (blog) | Social Media and Celebrities | Scoop.it
Social Media: How far is too far?
Fox News (blog)
It gives us access to breaking news, allows us to share our feelings and major life events, and helps us to keep up with our friends, family and even celebrities.
Anniston Henk's insight:

This article discussed the George Zimmerman trial and how it has been all over social media. This is obviously a tragic event no matter what your personal beliefs on the topic are. This article asks if the whole thing has been taken too far on social media. The article explains "Trayvoning" and how some are taking part of that on Twitter. I think that has taken things way too far. That is not only disrespectful, but it is very sick. I am really not sure what the purpose of "Trayvoning" is. It could be to raise awareness but either way I find it to be disturbing.


This article brings up that specific example of “going too far” with something on social media, but there are many other times that people cross the line with their posts. I understand people have freedoms to post whatever they want, but out of respect for others there needs to be boundaries. This is especially true if you are working as a public relations professional and have to manage social media. Being aware of what is appropriate and what is not is a huge part of public relations.

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The 5 Biggest Twitter Blunders by Celebrities | Social Media Today

The 5 Biggest Twitter Blunders by Celebrities | Social Media Today | Social Media and Celebrities | Scoop.it
Typing out a quick 140-character Tweet has got a lot of people in trouble--especially celebrities. Here's a look at the 5 biggest Twitter blunders. Consider them fair warning before taking to social media to rant.
Anniston Henk's insight:

 

 

The 5 blunders listed in this article are, in my opinion, are all blunders that could have been easily prevented by having a public relations team approve the post before it went public. I think that all the celebrities in this article have “bounced back” since these blunders and the posts are forgotten by many. I am sure it took public relations teams to help deal with the aftermath of the blunders.

 

I just want to know why Kim was holding a cat and posing like that because to me it makes no sense. I do not think she was trying to hurt the cat, but why? I personally do not think that Brand’s post of Katy was that big of a blunder. I think that it gained her fans because people love to see celebrities without their makeup. I do understand why she is upset though because I am not famous at all and I still do not like to be seen without makeup. It just makes celebrities more relatable when you see them looking like everybody else.

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Yapert raises $1.2M to simplify stalking celebrities online (exclusive) - VentureBeat

Yapert raises $1.2M to simplify stalking celebrities online (exclusive) - VentureBeat | Social Media and Celebrities | Scoop.it
Yapert raises $1.2M to simplify stalking celebrities online (exclusive)
VentureBeat
The Internet is filled with places to get celebrity gossip.
Anniston Henk's insight:

 

 

I think that Yapert sounds like a very easy way to make money and a very popular app. There are so many different social media accounts and so many different celebrities, that it would be next to impossible to keep up on all their different accounts. Yapert would make it very easy for fans to keep updated on all the juicy news that celebrities post. I think that it would be an easy way to make money because it does not require a huge amount of effort to skim through social media accounts. It is not like Yapert is having to go out looking for the celebrities because they just have to look on their social media.

 

I know that many people are completely obsessed with celebrities and what they are up to, but I personally am not. I used to be pretty obsessed with what all the celebs were up to and trying to be the most updated person on them. I do not know what changed in me but, now I only know what I see on Twitter or what others tell me. My mother is obsessed with celebrities and I am sure she would buy this app. I know many of my friends would also be interesting so I will be sure to inform them about Yapert.

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About Social Media Endorsements By Indian Celebrities And What’s Wrong With It

About Social Media Endorsements By Indian Celebrities And What’s Wrong With It | Social Media and Celebrities | Scoop.it
Today most of the talking happens on social media. India’s biggest chunk of population i.e. the young India spends a considerable amount of time on Twitter, Facebook and on mobile messaging apps. W...
Anniston Henk's insight:

 

 

 

This article proved to me that not everybody knows that celebrities are paid to tweet endorsements because I really believed that most people would automatically assume that. I think that it is usually pretty clear when a celebrity is tweeting something that they genuinely like and when they are endorsing an ad. I think that celebrity endorsements are very powerful, but according to this article India really takes advantage of this and they truly believe the tweets celebrities are posting.

 

I do not think that is right to deceive the public on Twitter or try to trick them into buying products, but I personally do not see the difference between this and T.V. commercials. Celebrities do commercials on T.V. claiming to use products that I am sure they do not actually use. I can understand that a celebrity should be transparent on Twitter so that they are loyal to their followers, but I do not think simple endorsements are a problem.

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Celebrities and Social Media | Social Media Today

Celebrities and Social Media | Social Media Today | Social Media and Celebrities | Scoop.it
Social media has become one of the biggest factors in establishing a celebrity's image. A single tweet can make front page news and change how fans' perception of a famous person in the blink of an eye.

Via Nuno Rebelo
Anniston Henk's insight:

Great article! It is very important for celebrities and their public relations professionals to remember when using social media. One wrong move can bring a lot of unwanted attention to celebrities and can require a lot of "clean-up" by their public relations professionals.

 

Social media is a powerful tool to promote celebrities and if done correctly can bring a lot of positive attention to celebrities. It is very easy for a celebrity to attract negative media after a questionable post. Negative posts made by a celebrity can cause them to lose fans. As public relations professionals we must know how to monitor social media accounts and clean up after damage is done.

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