Social Media and ...
Follow
Find
12 views | +0 today
 
Scooped by Jennifer Niebrugge
onto Social Media and Business
Scoop.it!

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy | Social Media and Business | Scoop.it

f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.

Jennifer Niebrugge's insight:

This is a great resource giving advice on how to effectively use social media tools to grow your business or your brand. The poster companies used here are Disney and WWE. "You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy."

 

4 steps are provided to help businesses strategize their social media pursuits. I personally agree that being strategic about using social media is vital to the growth of a brand. It is not enough to just post an update on Facebook, but having goals and a plan to reach those goals can allow for much better results. 

more...
Your new post is loading...
Your new post is loading...
Rescooped by Jennifer Niebrugge from Public Relations & Social Media Insight
Scoop.it!

Pinterest Is a Business Necessity | Social Media Today

Pinterest Is a Business Necessity | Social Media Today | Social Media and Business | Scoop.it

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....


Via Jeff Domansky
Jennifer Niebrugge's insight:

This article demonstrates the importance of the social network "Pinterest" and goes as far to claim that it could be one of the most important social networks out there, especially for sales. The statistics for exposure on Pinterest are startling, and leave you wondering why anyone with a great product isn't using it!

 

Thinking about it, I know that I find a lot of ideas and products on Pinterest and honestly don't know how I went on without it! It sparks creativity and allows me to share things with my friends in a way that I never could before. Those who use the site are likely the ones who are a great target for your product; just check out the stats! If you're a business and not using Pinterest, it's time to start thinking about it now!

more...
SCORENAZ's comment, July 23, 2013 8:05 AM
Linda, I recommend Beth Hayden's book, Pinfluence.
Linda Allen's comment, July 23, 2013 8:07 AM
Thank you, I will take your great advice, Pinfluence!
Ira Revels's curator insight, February 15, 6:34 AM

Pinterest #iramoviemaker

Scooped by Jennifer Niebrugge
Scoop.it!

Why Brands are Getting it Wrong in Social Media

Why Brands are Getting it Wrong in Social Media – http://t.co/wIvTEc4JSq via Brian Solis
Jennifer Niebrugge's insight:

I was excited to read this article when I read it is by the author of our textbook. The main point of this article was that so many people are talking "about" social media rather than "doing" it. They're so caught up in the idea that as long as social media is something they're talking about and seeming to interact with, then it should work. But why isn't it?

 

Do you social media efforts line up with your goals as a company? Or are they a cheap way to try to "do social media?" Keeping it simple and going back to the basics of PR are so important when tackling social media and the author does a great job of showing us that. 

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

Social Media Content Affects Buying Behavior - PR Newswire (press release)

Social Media Content Affects Buying Behavior - PR Newswire (press release) | Social Media and Business | Scoop.it
Social Media Content Affects Buying Behavior PR Newswire (press release) NEW YORK, July 21, 2013 /PRNewswire/ -- Here is a brief talk on "Social Media Content Affects Buying Behavior" from B2C SooBest.com, which offers a wide range of products such...
Jennifer Niebrugge's insight:

This article gives great statistics on how the internet and social media interactions can affect purchasing behaviors. The numbers are startling. While having a social media presence doesn't necessarily mean your sales are going to increase, the numbers are pretty clear that people are very influenced by the things they read on the internet or the experiences they have interacting with those online. 

 

This only shows us again how vital it is to evolve into this PR 2.0 world and use this social media shift to our advantage. Use it to interact with customers or to provide a great online experience in turn driving customers to your store or to purchase product online. There are only benefits to investing into social media for your company.

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

How to create healthy social media strategy for your business?

How to create healthy social media strategy for your business? | Social Media and Business | Scoop.it
If you want to win a business game, just play with social media- it works. As a business person, I do agree that it takes a  lot of efforts, energy and money to call your desirable audiences for yo...
Jennifer Niebrugge's insight:

While we know that to successfully use social media to grow your business it requires a strategy, creating that strategy, at least one that works, is another thing. Anyone can create a social media strategy but that doesn't necessarily mean it will work. 

 

This article gives a few steps on how to pursue a healthy strategy when it comes to social media and creating  it for a client. If just starting to do so, following these steps is a great place to start!

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy | Social Media and Business | Scoop.it

f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.

Jennifer Niebrugge's insight:

This is a great resource giving advice on how to effectively use social media tools to grow your business or your brand. The poster companies used here are Disney and WWE. "You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy."

 

4 steps are provided to help businesses strategize their social media pursuits. I personally agree that being strategic about using social media is vital to the growth of a brand. It is not enough to just post an update on Facebook, but having goals and a plan to reach those goals can allow for much better results. 

more...
Scooped by Jennifer Niebrugge
Scoop.it!

Social media tips for small businesses - Chicago Daily Herald

Social media tips for small businesses - Chicago Daily Herald | Social Media and Business | Scoop.it
Social media tips for small businesses
Chicago Daily Herald
So which social media site should you use? It depends on the type of business you own, says Shama Kabani, the founder of Web marketing company The Marketing Zen Group.
Jennifer Niebrugge's insight:

This article gives great practical tips for small businesses trying to tackle the overwhelming realm of social media. The author advises to stay focused on one or two manageable sites and be present in the areas nearby you on websites such as Yelp.

 

One resource I was introduced to in this article was the small business resources that each of the major social networks provides. So Twitter and Instagram, along with many others, provides tips and tools for gaining more visibility. I think this not only benefits the small business but gives the business reason to use that particular network and in turn benefits the network as well! So useful!

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

Over 1 in 3 B2Bs have no Social Media Marketing plan - exploreB2B

Over 1 in 3 B2Bs have no Social Media Marketing plan - exploreB2B | Social Media and Business | Scoop.it
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey byEloquainvestigated how B2B marketers use social ...
Jennifer Niebrugge's insight:

This article talks specifically about B2B (business to business) companies. They state that 36% of these companies do not engage in social media marketing. This was shocking to me, especially seeing how important social media has become to the consumer. 

However, it can be classified differently because in B2B, we are not marketing to a consumer, but to a company. So the strategy is slightly different. Authors stated that this number is expected to rise, along with B2C companies, but has just taken longer to figure out social media's role in these companies. 

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today | Social Media and Business | Scoop.it
 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?
Jennifer Niebrugge's insight:

This article is a great resource proving why social media is now almost vital to the success of a business. While not engaging in social media in the past may not have hurt you, it is likely that continuing that same strategy will be likely to catch up to you in the future. 

 

The article provides reasons like Google placement and brand exposure as a few great benefits to using social media. Times have changed in the way of business and those that do not adapt will be left behind!

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

How to Land a Job with Social Media

How to Land a Job with Social Media | Social Media and Business | Scoop.it
These days, social media is so important in finding that perfect job! (RT @HellBoyKern: Want to land that perfect job? Here's how you can using social media. #11 really works!
Jennifer Niebrugge's insight:

Nowadays, finding a job via social media, or even just getting noticed because of such tools, is not all that uncommon. More and more companies are using such tools not just to screen employees, but to search out possible talents. Make sure that you're someone they notice.

 

One of the fifteen tips provided, that I thought was the most important, was transparency. While it is definitely good to be cautious in the realm of safety and wanting to keep profiles private, if looking for a job it might be good to have at least an online presence on LinkedIn. Let employers know that you are open and have nothing to hide. You can also do this by providing a resume with links to your social media profiles. If you keep up to date with your profiles and maintain professionalism, that will get you much further than those without! 

more...
No comment yet.
Scooped by Jennifer Niebrugge
Scoop.it!

Why It May Be Illegal For Your Boss To Screen You Via Social Media « Mashtop

Why It May Be Illegal For Your Boss To Screen You Via Social Media « Mashtop | Social Media and Business | Scoop.it
Why It May Be Illegal For Your Boss To Screen You Via Social Media http://t.co/qg6Yqk73Hs
Jennifer Niebrugge's insight:

This article is great at viewing this issue from both sides. It discusses mostly about the social media site "LinkedIn" and while the site is popular for its' ability to network, it also is home to many employee screenings. The main issue at stake is whether or not a boss or hiring manager should be allowed to view and make decisions based on what they see in your social networks. 

 

Personally, I can't say that I would disagree with a boss screening my public social media accounts prior to hiring. The web and social networks have created a new way of doing things and having a public page is part of this process. While I might be upset that someone did not call me for an interview based on the number of (or lack of) endorsements I had, maybe it would be for the better. It either would push me to pursue a better online presence or could be that a company that looks for that may not be the best fit for me. 

more...
No comment yet.