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Social Media and Business Intelligence
SocialROE offers Monitoring, Engagement and Listening for Business Intelligence. www.socialROE.com
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Testing the Marketing Story

Testing the Marketing Story | Social Media and Business Intelligence | Scoop.it

" All companies and brands are telling stories, politicians are telling stories, athletes are telling stories."

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Canadian Advertisers Use Video Far More Effectively Than American Counterparts - Techvibes.com

Canadian Advertisers Use Video Far More Effectively Than American Counterparts - Techvibes.com | Social Media and Business Intelligence | Scoop.it
It seems that Canada is leading the charge in cross-device video advertising.
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20 Social Media Ratings You Should Be Monitoring | Jeffbullas's Blog

20 Social Media Ratings You Should Be Monitoring | Jeffbullas's Blog | Social Media and Business Intelligence | Scoop.it

" This blog lists 20 ratings worth monitoring on your social media channels"


Do you have the tools to do this? We offer a powerful suite of Listening, Monitoring and Engagement tools. Visit www.pivotalsocial.com for details 

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Research: Spotlight on social media risk management : Enterprise Irregulars

Research: Spotlight on social media risk management : Enterprise Irregulars | Social Media and Business Intelligence | Scoop.it
A new report by Altimeter Group sheds light on the importance of risk management as applied to social media.


Top 4 Concerns: 


Damage to brand reputation
Releasing confidential information
Legal, regulatory, and compliance violations
Identity theft or hijacking

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A Closer Look At How Marketers Are Using Social Media [INFOGRAPHIC] - AllTwitter

A Closer Look At How Marketers Are Using Social Media [INFOGRAPHIC] - AllTwitter | Social Media and Business Intelligence | Scoop.it
A Closer Look At How Marketers Are Using Social Media [INFOGRAPHIC]...
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Making big-data analytics pay

Making big-data analytics pay | Social Media and Business Intelligence | Scoop.it

Today, "teams must provide insights into the business that will help decrease churn, improve customer service and ultimately increase ARPU. But this is easier said than done when most telcos are still operating in silo mode, attempting to pull information out of various data marts and do analytics by Excel spreadsheet. This approach is ineffective in today’s competitive landscape and the new world of big data, which is not just about traditional data stores but also about all the apps, devices and location data unique to each customer." 

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How One Defective Social Media Campaign Spawned Millions in Overcharges - Forbes

How One Defective Social Media Campaign Spawned Millions in Overcharges - Forbes | Social Media and Business Intelligence | Scoop.it
Co-Written with Becky Carroll Southwest Airlines recently achieved the 3 million fan mark on Facebook, claiming to be the first airline to do so.
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No One Goes On Facebook To Be Bored: Get Creative With Your Use Of Social Media | East Side Media

No One Goes On Facebook To Be Bored: Get Creative With Your Use Of Social Media | East Side Media | Social Media and Business Intelligence | Scoop.it

...there is one of the secret keys to using social media effectively, even as a business: it's called ... fun....aka - being "human" 

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Marketing Is Dead

Marketing Is Dead | Social Media and Business Intelligence | Scoop.it

In our social media-infused world, traditional marketing logic just doesn't work.

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The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog

The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog | Social Media and Business Intelligence | Scoop.it
There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media.
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Canadian Twitter users are on the Internet twice as much as others: Study - Techvibes.com

Canadian Twitter users are on the Internet twice as much as others: Study - Techvibes.com | Social Media and Business Intelligence | Scoop.it
Twitter's constant flow of real-time conversations and news has got people hooked: Twitter users in Canada average  over 33 hours...
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Video: Is legacy still greater than currency? Gary Vaynerchuk weighs in

Video: Is legacy still greater than currency? Gary Vaynerchuk weighs in | Social Media and Business Intelligence | Scoop.it


The best-selling author, wine entrepreneur and social media expert says he feels even more strongly about the importance of legacy than he did in 2008 talks in this video about the power of imagination and creativity...


Step One - Imagine the Legacy First! What's your message and are you using Social Media to Amplify it? 


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Seven Canadian Experts Share Their Best Marketing Tips for Startups - Techvibes.com

Seven Canadian Experts Share Their Best Marketing Tips for Startups - Techvibes.com | Social Media and Business Intelligence | Scoop.it
What should be the number one marketing priority for a new startup and why?


"new companies must figure out a communication strategy for the brand and product—and that this message "must be simple, clear, and differentiated. Users must understand right away what problem the product solves and why they should use it."

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One Tweet from a CEO is Worth 100 Tweets from Staff | Social Media Today

One Tweet from a CEO is Worth 100 Tweets from Staff | Social Media Today | Social Media and Business Intelligence | Scoop.it

CEOs got to where they are through their long careers and their influence, earned over years of building relationships in real life. That influence, once mirrored and cultivated online, can only be AMPLIFIED by Twitter. Social media is encouraging a whole crop of new influencers - people with large followings, group admins, industry bloggers... but that does not take away the power that the head of the organization could have if he or she jumped into the game.

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Social Media and the C-Suite: Increasing Engagement in the Wake of CIO 100 Awards - Forbes

Social Media and the C-Suite: Increasing Engagement in the Wake of CIO 100 Awards - Forbes | Social Media and Business Intelligence | Scoop.it

So far, C-level executives have taken a wait-and-see attitude toward one recent innovation: social media. Domo and CEO.com report that only a small fraction of top chief executives have an online presence. According to the study...

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Brian Solis: Making the Business Case for Social Media

Brian Solis (Altimeter Group) says: 

"You need to LISTEN To what is happening on Twitter because you can learn how to save Millions of Dollars"

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With Medium, Twitter founders want to ‘reimagine publishing’ -- again

With Medium, Twitter founders want to ‘reimagine publishing’ -- again | Social Media and Business Intelligence | Scoop.it
Twitter founders Biz Stone and Evan Williams Tuesday unveiled their latest publishing platform, Medium. The new tool aims to give people a collaborative, lightweight way to express themselves online with images and text.
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