Today, "teams must provide insights into the business that will help decrease churn, improve customer service and ultimately increase ARPU. But this is easier said than done when most telcos are still operating in silo mode, attempting to pull information out of various data marts and do analytics by Excel spreadsheet. This approach is ineffective in today’s competitive landscape and the new world of big data, which is not just about traditional data stores but also about all the apps, devices and location data unique to each customer."
The best-selling author, wine entrepreneur and social media expert says he feels even more strongly about the importance of legacy than he did in 2008 talks in this video about the power of imagination and creativity...
Step One - Imagine the Legacy First! What's your message and are you using Social Media to Amplify it?
What should be the number one marketing priority for a new startup and why?
"new companies must figure out a communication strategy for the brand and product—and that this message "must be simple, clear, and differentiated. Users must understand right away what problem the product solves and why they should use it."
CEOs got to where they are through their long careers and their influence, earned over years of building relationships in real life. That influence, once mirrored and cultivated online, can only be AMPLIFIED by Twitter. Social media is encouraging a whole crop of new influencers - people with large followings, group admins, industry bloggers... but that does not take away the power that the head of the organization could have if he or she jumped into the game.
So far, C-level executives have taken a wait-and-see attitude toward one recent innovation: social media. Domo and CEO.com report that only a small fraction of top chief executives have an online presence. According to the study...
Twitter founders Biz Stone and Evan Williams Tuesday unveiled their latest publishing platform, Medium. The new tool aims to give people a collaborative, lightweight way to express themselves online with images and text.
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