Social Media and ...
Follow
Find
1.5K views | +0 today
Social Media and Business Intelligence
SocialROE offers Monitoring, Engagement and Listening for Business Intelligence. www.socialROE.com
Curated by SocialROE
Your new post is loading...
Your new post is loading...
Scooped by SocialROE
Scoop.it!

With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year - AllTwitter

With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year - AllTwitter | Social Media and Business Intelligence | Scoop.it
With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year...
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Twitter And Facebook Vs. Branded Communities – Which Is Better For Customer Support? [INFOGRAPHIC] - AllTwitter

Twitter And Facebook Vs. Branded Communities – Which Is Better For Customer Support? [INFOGRAPHIC] - AllTwitter | Social Media and Business Intelligence | Scoop.it

As an experienced admin of Facebook Pages for more than one major brand, I can tell you from personal knowledge that almost nobody goes to a brand’s website to get answers to their questions. It’s much like how almost nobody goes to Google to get answers to their questions. Instead, they prefer to ask somebody else. Why?

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

What is Business Intelligence in 2012?

What is Business Intelligence in 2012? | Social Media and Business Intelligence | Scoop.it

“An interactive process for exploring and analyzing structured and domain-specific information to discern trends or patterns, thereby deriving insights and drawing conclusions. The business intelligence process includes communicating findings and effecting change.”

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Marketing Trends in 2012 - Do Analytics Dominate

Marketing Trends in 2012 - Do Analytics Dominate | Social Media and Business Intelligence | Scoop.it

We are now past the half way point of the year and gearing up for Fall! Which one of these would you say is the dominate trend? 

 

Since we offer a collection of Social Media Tools we are going to go with #5 --- A Clearer Vision on the Value of Analytics. It just makes sense in a business case as you have to show ROI and your social media strategy must be alighed with your businss objectives. 

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Americans Are Interested in Party Platforms

Americans Are Interested in Party Platforms | Social Media and Business Intelligence | Scoop.it

More than convention speeches....people are interested in learning more about the party platform...

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Big Companies Aren't Using Social Media For Customer Service - Forbes

Big Companies Aren't Using Social Media For Customer Service - Forbes | Social Media and Business Intelligence | Scoop.it
A new study shows that less than half of consumer-facing Fortune 500 companies include social media in their customer service outreach.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Social Media Savvy Knows No Age | Social Media Today

Social Media Savvy Knows No Age | Social Media Today | Social Media and Business Intelligence | Scoop.it
My mother is 56* years old (not her real age*); She is retired, a grandmother, and hides behind an anonymous Facebook profile to do her daily page stalking.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

White House open sources "We the People" petition app

White House open sources "We the People" petition app | Social Media and Business Intelligence | Scoop.it
You never know what you'll find on GitHub. Starting Thursday, you could download the source code to the Obama Administration's "We The People" online petition application from the open source repository and start adapting it for your petition needs.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | Social Media and Business Intelligence | Scoop.it
After the first two Etiquette Guides for Facebook and Twitter, I've decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pint...
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

YouTube Finally Offers Mobile Ads

YouTube Finally Offers Mobile Ads | Social Media and Business Intelligence | Scoop.it

IYouTube announced this change via Twitter and in an official YouTube Creators blog post on August 22. Ads offered on mobile views will be TrueView ads that allow viewers to skip after 5 seconds, which have been highly successful on the website.

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Statshot: How mobile data traffic will grow by 2016

Statshot: How mobile data traffic will grow by 2016 | Social Media and Business Intelligence | Scoop.it
The growing number of tablets, smartphones and connected devices will push demand for mobile data to over 10.8 exabytes per month by 2016, an 18-fold increase over 2011 according to Cisco.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Testing the Marketing Story

Testing the Marketing Story | Social Media and Business Intelligence | Scoop.it

" All companies and brands are telling stories, politicians are telling stories, athletes are telling stories."

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Canadian Advertisers Use Video Far More Effectively Than American Counterparts - Techvibes.com

Canadian Advertisers Use Video Far More Effectively Than American Counterparts - Techvibes.com | Social Media and Business Intelligence | Scoop.it
It seems that Canada is leading the charge in cross-device video advertising.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Humanizing the CEO: Why Social Media Matters | Business 2 Community

Humanizing the CEO: Why Social Media Matters | Business 2 Community | Social Media and Business Intelligence | Scoop.it
Social media channels represent a great way for companies to connect with customers, prospects, shareholders, employees, and the public as a whole on a more...
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

The Apple Genius Training Manual Includes A Basic Guide To Empathy

The Apple Genius Training Manual Includes A Basic Guide To Empathy | Social Media and Business Intelligence | Scoop.it

Rule number one ---"Acknowledge how the customer feels..... "

 

 

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Is Twitter good or bad for political journalism?

Is Twitter good or bad for political journalism? | Social Media and Business Intelligence | Scoop.it
The rise of social media tools such as blogs and Twitter have changed the political landscape, in part by speeding up the news cycle and broadening the range of sources that are available.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Top 5 Social Struggles For SMBs -- InformationWeek

Top 5 Social Struggles For SMBs -- InformationWeek | Social Media and Business Intelligence | Scoop.it
Social use does not equal social strategy. Here are the top reasons SMBs have no real idea what they're doing on social sites.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

What You Need to Know About Incorporating Social Media Into Your E-Discovery Strategy

What You Need to Know About Incorporating Social Media Into Your E-Discovery Strategy | Social Media and Business Intelligence | Scoop.it
An employee, excited about a new product the company is developing, mentions it on Facebook. Due to his privacy settings, a competitor gets wind of potential trade secret information.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

How Google Went From Search Engine To Content Destination

How Google Went From Search Engine To Content Destination | Social Media and Business Intelligence | Scoop.it

"Google is a search engine and a social network and a mobile operating system and mobile phones called Nexus and a tablet called Nexus and a place you can buy content like books and games and videos called Google Play and a travel guide and a restaurant guide and a place you can write blog posts and a place you can watch videos on YouTube and a web browser and a way to place ads all over the web and where you can get offers or you can use your phone as a credit card and much more."

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Heritage, Culture and What the Japanese Can Teach Us About Business Longevity

Heritage, Culture and What the Japanese Can Teach Us About Business Longevity | Social Media and Business Intelligence | Scoop.it
If you look at some of the oldest businesses in the world, Japan leads the way. So what is it about Japanese culture that makes them so successful?
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

The Effectiveness of Infographics as a Marketing Tool [Infographic]

The Effectiveness of Infographics as a Marketing Tool [Infographic] | Social Media and Business Intelligence | Scoop.it
Google is going to start differentiating between good infographics and bad infographics. So what? People LOVE infographics.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Bubble Deflated, Social Media Will Now Change the World - Forbes

Bubble Deflated, Social Media Will Now Change the World - Forbes | Social Media and Business Intelligence | Scoop.it

It would not have mattered that journalists underestimated the long-term importance of the Internet except that they legitimized the business executives—such as the ones quoted in the article—who also read the market disillusionment as a rationale to write off the Internet.

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Marketers Turn to Search Retargeting for Branding, Direct Response Goals

Marketers Turn to Search Retargeting for Branding, Direct Response Goals | Social Media and Business Intelligence | Scoop.it

"Apart from combining search retargeting with the obvious marketing tactics of search and display advertising, Chango found 84.8% of North American brands and agencies used social media marketing alongside search retargeting, an unsurprising response considering how tightly social media and search are often aligned." 

more...
No comment yet.
Scooped by SocialROE
Scoop.it!

Smart Ways to Use Social Media in Marketing | A.R.Karthick

Smart Ways to Use Social Media in Marketing | A.R.Karthick | Social Media and Business Intelligence | Scoop.it
Here are few smart ways to utilize social media for marketing your business effectively.
more...
No comment yet.
Scooped by SocialROE
Scoop.it!

The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog

The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog | Social Media and Business Intelligence | Scoop.it
There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media.
more...
No comment yet.