As an experienced admin of Facebook Pages for more than one major brand, I can tell you from personal knowledge that almost nobody goes to a brand’s website to get answers to their questions. It’s much like how almost nobody goes to Google to get answers to their questions. Instead, they prefer to ask somebody else. Why?
“An interactive process for exploring and analyzing structured and domain-specific information to discern trends or patterns, thereby deriving insights and drawing conclusions. The business intelligence process includes communicating findings and effecting change.”
We are now past the half way point of the year and gearing up for Fall! Which one of these would you say is the dominate trend?
Since we offer a collection of Social Media Tools we are going to go with #5 --- A Clearer Vision on the Value of Analytics. It just makes sense in a business case as you have to show ROI and your social media strategy must be alighed with your businss objectives.
You never know what you'll find on GitHub. Starting Thursday, you could download the source code to the Obama Administration's "We The People" online petition application from the open source repository and start adapting it for your petition needs.
After the first two Etiquette Guides for Facebook and Twitter, I've decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pint...
IYouTube announced this change via Twitter and in an official YouTube Creators blog post on August 22. Ads offered on mobile views will be TrueView ads that allow viewers to skip after 5 seconds, which have been highly successful on the website.
"Google is a search engine and a social network and a mobile operating system and mobile phones called Nexus and a tablet called Nexus and a place you can buy content like books and games and videos called Google Play and a travel guide and a restaurant guide and a place you can write blog posts and a place you can watch videos on YouTube and a web browser and a way to place ads all over the web and where you can get offers or you can use your phone as a credit card and much more."
It would not have mattered that journalists underestimated the long-term importance of the Internet except that they legitimized the business executives—such as the ones quoted in the article—who also read the market disillusionment as a rationale to write off the Internet.
"Apart from combining search retargeting with the obvious marketing tactics of search and display advertising, Chango found 84.8% of North American brands and agencies used social media marketing alongside search retargeting, an unsurprising response considering how tightly social media and search are often aligned."