Social Media and Business Intelligence
1.5K views | +0 today
Follow
Social Media and Business Intelligence
SocialROE offers Monitoring, Engagement and Listening for Business Intelligence. www.socialROE.com
Curated by Luminous
Your new post is loading...
Your new post is loading...
Scooped by Luminous
Scoop.it!

Growing Its Influence, Klout Gets Strategic Investment From Microsoft — And Serious Bing Integration

Growing Its Influence, Klout Gets Strategic Investment From Microsoft — And Serious Bing Integration | Social Media and Business Intelligence | Scoop.it

Klout hasn't just defied influential tech pundits, its social reputation scorecard has won them over. Now the sometimes-controversial startup is aiming at search....

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Atlantic Covering Business World With Quartz Site

Atlantic Covering Business World With Quartz Site | Social Media and Business Intelligence | Scoop.it
After losing millions as publisher of The Atlantic, David Bradley opts to present business news with Quartz, the media company’s new, strictly digital forum.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

Twitter is the Essence of Social Media

Twitter is the Essence of Social Media | Social Media and Business Intelligence | Scoop.it

“if I’d had more time, I would have written you a shorter letter”. This, in my opinion is Twitter’s crown jewel. I’m speaking of course of the 140 character limit. I used to hate it, and still do from time to time, but it works. It streamlines your communication and makes you really look at what your want to say. It’s also simple, everything is public, except for direct messages. No secret groups, or hidden group messages. It’s all out in the open." 

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Tips For Your New And (Not Really) Improved Twitter Profile Page - AllTwitter

Tips For Your New And (Not Really) Improved Twitter Profile Page - AllTwitter | Social Media and Business Intelligence | Scoop.it

Tips For Your New And (Not Really) Improved Twitter Profile Page...time to get Creative! 

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Talk Tips: Its Time to Get Serious About Social Media

Talk Tips: Its Time to Get Serious About Social Media | Social Media and Business Intelligence | Scoop.it

Susan asks some of the brightest minds in social media and asked them what they would say to the C-Suite about Social Media, here are the 3 Big takeaways....

more...
No comment yet.
Scooped by Luminous
Scoop.it!

If You're Interested In Influence, Social Scoring Is Of Historic Importance

If You're Interested In Influence, Social Scoring Is Of Historic Importance | Social Media and Business Intelligence | Scoop.it

That's what companies like Klout, Kred, and PeerIndex are attempting to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online and creates a measurable reaction. Nothing more. In the old days, we called this "buzz."

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Social media: Networks police young actors

Social media: Networks police young actors | Social Media and Business Intelligence | Scoop.it
LOS ANGELES — Young actors in Hollywood have a new hurdle to overcome in their budding careers: roving studio executives who patrol Twitter, Facebook and other social-media sites with the threat of legal action if the young thespians disclose too...
more...
No comment yet.
Scooped by Luminous
Scoop.it!

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers | Social Media and Business Intelligence | Scoop.it

The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. 

 

Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in mobile use are highly significant in the context of their search marketing efforts. An additional 41 percent pegged mobile as significant, for fully 87 percent finding it a concern overall.

more...
No comment yet.
Scooped by Luminous
Scoop.it!

How to Weave a Story that Instantly Captivates Your Audience | Copyblogger

How to Weave a Story that Instantly Captivates Your Audience | Copyblogger | Social Media and Business Intelligence | Scoop.it

Most writers neglect the power of a story to captivate their audience immediately ...or know ....

 

How even a mundane story can be captivating...

 

This blog descibes how stories can connect you to your audience. Adding visuals to your story make them even more captiviating especially if you are using social media.... 

 

 

 

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Twitter to Earn More Mobile Ad Revenue Than Facebook This Year [REPORT]

Twitter to Earn More Mobile Ad Revenue Than Facebook This Year [REPORT] | Social Media and Business Intelligence | Scoop.it
Twitter is beating Facebook in mobile advertising revenue, but Facebook is catching up quickly.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

AllAnalytics - Bryan Beverly - Of Analytics & the Ultimate Authority

AllAnalytics - Bryan Beverly - Of Analytics & the Ultimate Authority | Social Media and Business Intelligence | Scoop.it
Which is driving analytics direction -- thought leaders, or the standards in place?

 

Bryan ask 3 great questions regarding analytics which are, of course key drivers in Social Media ROI. 

more...
No comment yet.
Scooped by Luminous
Scoop.it!

12 Major Benefits of Social Media

12 Major Benefits of Social Media | Social Media and Business Intelligence | Scoop.it
The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organisations here are the 12 benefits of social media for business they discovered...
more...
No comment yet.
Scooped by Luminous
Scoop.it!

33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | Social Media and Business Intelligence | Scoop.it
Take a glimpse into the future of marketing with these inbound marketing statistics.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

The Price Of Not Tweeting At Work? $1.3 Trillion

The Price Of Not Tweeting At Work?  $1.3 Trillion | Social Media and Business Intelligence | Scoop.it

"As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge." 

more...
No comment yet.
Scooped by Luminous
Scoop.it!

The Missing Element in your Social Media Campaign is...

The Missing Element in your Social Media Campaign is... | Social Media and Business Intelligence | Scoop.it

" Even veteran internet marketers like to hide behind a computer. Churn out blog posts and articles, post ads, remain comfy and cozy in your cyber world. Unfortunately for this crowd the average consumer trusts what – or who – they can see. People need to see you on video to turbo-charge the trust building process."

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Wonder Why Zuckerberg Is More Polished in Public? Thank His New Speechwriter.

Wonder Why Zuckerberg Is More Polished in Public? Thank His New Speechwriter. | Social Media and Business Intelligence | Scoop.it

The new wordsmith behind Facebook's CEO....his experience includes working Eric Schmidt at Google and communications for the United Nations, Alliance of Civilizations...

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Salesforce's Marc Benioff Talks about Social Media

Salesforce's Marc Benioff Talks about Social Media | Social Media and Business Intelligence | Scoop.it

" Benioff then began a story about visiting General Electric. “Now that was an intimidating task. I don’t know a lot about GE… but I got thirty minutes to talk to him about the future of GE.” Benioff was one of five CEOs of large technology companies who had a chance to visit the company and present a vision of the future. Benioff’s vision: “a social network around a turbine”. Benioff then said that GE’s CEO Jeffrey Immelt congratulated him that unlike the other companies, Salesforce didn’t pitch its products but rather a compelling idea."

more...
No comment yet.
Scooped by Luminous
Scoop.it!

IT’s role in social media marketing

IT’s role in social media marketing | Social Media and Business Intelligence | Scoop.it

"One reason for IT to work with your Social Media team is that the information derived for social media, like any other marketing channel, is an asset of value to the business. That asset is most valuable when it can be combined with other information to provide insight into customer buying habits, and that requires data integration...."

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Think like a Marine

Think like a Marine | Social Media and Business Intelligence | Scoop.it
john st. President Arthur Fleischmann talks about the importance of instinct and intuition in marketing.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

VisitScotland - Putting social media at the centre of the business

VisitScotland - Putting social media at the centre of the business | Social Media and Business Intelligence | Scoop.it

"Too many brands still think being ‘social’ is about putting a campaign on Facebook but it is much more than that."

Great CASE STUDY on how VisitScotland used Social Media as the main engagement driver....

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Twitter is Stupid. (until you realize…)

Twitter is Stupid. (until you realize…) | Social Media and Business Intelligence | Scoop.it

"Every person on Twitter is like their own TV channel, or radio station, and every tweet is it’s own show. Tune in to the channels that have the best shows, and your Twitter experience be awesome. Tune in to people that post junk, and you’ll hate it. It’s not the channel that’s stupid; it’s the content we choose to see."

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | Social Media and Business Intelligence | Scoop.it

Are you on Pinterest yet? We just joined on the weekend! Here's why!

Social Media is Visual Storytelling.

Got a story? Tell it visually after all we are a visual culture.

 

In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

more...
No comment yet.
Scooped by Luminous
Scoop.it!

Advertising Doesn’t Equal Marketing

Advertising Doesn’t Equal Marketing | Social Media and Business Intelligence | Scoop.it
Successful marketing consists of a blend of not-always-visible activities that are going on all around you every day.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

How to Develop Your Digital Strategy

How to Develop Your Digital Strategy | Social Media and Business Intelligence | Scoop.it
Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about how to actually develop one.
more...
No comment yet.
Scooped by Luminous
Scoop.it!

Twitter Advertisers Gain Interest-Based Targeting

Twitter Advertisers Gain Interest-Based Targeting | Social Media and Business Intelligence | Scoop.it
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests.
more...
No comment yet.