“if I’d had more time, I would have written you a shorter letter”. This, in my opinion is Twitter’s crown jewel. I’m speaking of course of the 140 character limit. I used to hate it, and still do from time to time, but it works. It streamlines your communication and makes you really look at what your want to say. It’s also simple, everything is public, except for direct messages. No secret groups, or hidden group messages. It’s all out in the open."
That's what companies like Klout, Kred, and PeerIndex are attempting to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online and creates a measurable reaction. Nothing more. In the old days, we called this "buzz."
LOS ANGELES — Young actors in Hollywood have a new hurdle to overcome in their budding careers: roving studio executives who patrol Twitter, Facebook and other social-media sites with the threat of legal action if the young thespians disclose too...
The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012.
Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in mobile use are highly significant in the context of their search marketing efforts. An additional 41 percent pegged mobile as significant, for fully 87 percent finding it a concern overall.
"As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge."
" Even veteran internet marketers like to hide behind a computer. Churn out blog posts and articles, post ads, remain comfy and cozy in your cyber world. Unfortunately for this crowd the average consumer trusts what – or who – they can see. People need to see you on video to turbo-charge the trust building process."
" Benioff then began a story about visiting General Electric. “Now that was an intimidating task. I don’t know a lot about GE… but I got thirty minutes to talk to him about the future of GE.” Benioff was one of five CEOs of large technology companies who had a chance to visit the company and present a vision of the future. Benioff’s vision: “a social network around a turbine”. Benioff then said that GE’s CEO Jeffrey Immelt congratulated him that unlike the other companies, Salesforce didn’t pitch its products but rather a compelling idea."
"One reason for IT to work with your Social Media team is that the information derived for social media, like any other marketing channel, is an asset of value to the business. That asset is most valuable when it can be combined with other information to provide insight into customer buying habits, and that requires data integration...."
"Every person on Twitter is like their own TV channel, or radio station, and every tweet is it’s own show. Tune in to the channels that have the best shows, and your Twitter experience be awesome. Tune in to people that post junk, and you’ll hate it. It’s not the channel that’s stupid; it’s the content we choose to see."
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests.
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