Lernen Sie 4 Grundsätze für den erfolgreichen Einsatz von Social Media in Unternehmen kennen.
Jan Roessner's insight:
Bei der Einführung von SOCIAL MEDIA Elementen im Unternehmen kann es schnell zu Schwierigkeiten und unvorhergesehenen Problemen kommen. Wenn ein paar Grundsätze befolgt werden, können soziale Netzwerke viel Spaß machen und dem Unternehmen eine ungeahnte Reichweite bringen
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
“Let me suggest that every one who creates or cultivates a garden helps, and greatly, to solve the problem of the feeding of the nations.” - Woodrow Wilson, 1917 A lot has recently been said and a lot has recently been written about urban...
A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic.
Every experienced social media manager knows that social media can be unpredictable.
Sometimes you expect one kind of response from your social followers, but get something completely different instead.
As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.
But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.