Social Media and your Brand
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Social Media and your Brand
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Emma Thomasson: Big brands eavesdrop on hostile social-media conversations

Emma Thomasson: Big brands eavesdrop on hostile social-media conversations | Social Media and your Brand | Scoop.it
IT LOOKS like mission control: in a Swiss market town, an array of screens in Nestle's headquarters tracks online sentiment. Executives watch intently as California wakes up, smells the coffee - and says whether it likes it.
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Social Media Monitoring: Is Your Idea a Boom or a Bust?

Social Media Monitoring: Is Your Idea a Boom or a Bust? | Social Media and your Brand | Scoop.it
Blog post at GROWMAP.COM : [caption id=...
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Some More Thoughts On Social Media and ROI (Infographic) | Business 2 Community

Some More Thoughts On Social Media and ROI (Infographic) | Business 2 Community | Social Media and your Brand | Scoop.it
Yesterday, the above infographic popped up on my radar (thanks, V. Harris).
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Why a 22-year-old shouldn’t be handling your social media

Why a 22-year-old shouldn’t be handling your social media | Social Media and your Brand | Scoop.it
It’s a mistake to entrust Facebook, Twitter duties to inexperienced staff members...
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Infographic: Social media and brands in Australia

Infographic: Social media and brands in Australia | Social Media and your Brand | Scoop.it
Social media marketing is like putting on a stage show. Give your fans what they want and they'll love you – they'll connect with your brand and share word of your prowess. But if you fail to hit the spot, they'll sling rotten tomatoes your way.
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Guidelines for Running a Successful Competitor Brand Name ...

Guidelines for Running a Successful Competitor Brand Name ... | Social Media and your Brand | Scoop.it
... the potential for a customer to consider your brand. If your competitor happens to be deemed as an upper echelon product, presenting your product on the same SERP can have a positive effect on your brand's perception.
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10 Big Social Media Ad Spenders To Watch

10 Big Social Media Ad Spenders To Watch | Social Media and your Brand | Scoop.it

These companies were the biggest social media advertisers of 2012, as reported by Business Insider.

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Jet Blue is Listening To What the Voters say!

Jet Blue is Listening To What the Voters say! | Social Media and your Brand | Scoop.it
Cool Marketing campaign by JetBlue. Someone is listening. This one Get's folks thinking about what they say and what they really mean. Click through for full offer - Free flight out of US if your US presidential candidate looses...
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How Social Has Changed The Way Customers Shop – And How It Hasn’t — socialmouths

How Social Has Changed The Way Customers Shop – And How It Hasn’t — socialmouths | Social Media and your Brand | Scoop.it

"As brands uncover actionable insights about their social customers we can expect to see exciting innovations in product promotion. The market will continue to evolve, and with it, the need for brands to be nimble and thoughtful in how they connect with their customers using social media. Creativity will be key, and as long as the basics are never forgotten, the growth will continue – and the brands that do it best will reap the benefits." 

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Burberry Tops Fashion Brands In Social Media This Week [CHART]

Burberry Tops Fashion Brands In Social Media This Week [CHART] | Social Media and your Brand | Scoop.it

"To some, the Burberry brand conjures up images of trenchcoats silhouetted by the foggy London skyscape, but to younger fans, Burberry is synonymous with social media." 

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Why Brands Need To Rethink Their Online Advertising Strategy - Forbes

Why Brands Need To Rethink Their Online Advertising Strategy - Forbes | Social Media and your Brand | Scoop.it
Online advertising has of course become a multi-million, if not billion, dollar enterprise what with the entire world online at one point or another at any given time of the day.
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Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts | TechCrunch

Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts | TechCrunch | Social Media and your Brand | Scoop.it
Some Facebook business Pages lost tens of thousands of fans today, but they shouldn't fret. Facebook has confirmed with me that it's currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month.
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | Social Media and your Brand | Scoop.it

"Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here's how smart brands are navigating the new visual social-media era." 

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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Social Media and your Brand | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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[Infographic] Facebook vs. Twitter: Which Social Media Network Wins the PR Race?

[Infographic] Facebook vs. Twitter: Which Social Media Network Wins the PR Race? | Social Media and your Brand | Scoop.it
Press releases need to be promoted socially in order to get maximum exposure. Which social channel drives greater brand awareness for businesses?
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From Twitter to TV, McDonald’s offers answers

From Twitter to TV, McDonald’s offers answers | Social Media and your Brand | Scoop.it
Four-week ‘Our food.Your questions’ TV campaign aims to address criticisms, recoup social-media image...
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An Inside Look at a Social Media Online Newsroom | Social Media Today

An Inside Look at a Social Media Online Newsroom | Social Media Today | Social Media and your Brand | Scoop.it
The Vail Resorts online newsroom launched several years ago and since that time has become a case study in success.  In addition to providing press materials for seven resorts, real estate and international properties, and the “summer season” site,...
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5 steps to building a great career brand

5 steps to building a great career brand | Social Media and your Brand | Scoop.it
To be respected at work takes, well... work! You need to build your career brand and differentiate yourself from the crowd. Viva Somhlahlo gives you 5 valuable steps to get you started.
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Keen On… Crowdwire: What Twitter Teaches Us About Obama And Romney [TCTV] | TechCrunch

Keen On… Crowdwire: What Twitter Teaches Us About Obama And Romney [TCTV] | TechCrunch | Social Media and your Brand | Scoop.it
As the author of the New York Times' bestselling Hamlet's Blackberry, William Powers taught us how to build a good life in the digital age. And now Powers himself is doing just that.
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This Is Facebook's First Ever Major, Agency Created Ad — And It's Pretty Existential [Video]

This Is Facebook's First Ever Major, Agency Created Ad — And It's Pretty Existential [Video] | Social Media and your Brand | Scoop.it
"Chairs are like Facebook."...
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A Former Player's Guide to Social Media and Self-Censorship

A Former Player's Guide to Social Media and Self-Censorship | Social Media and your Brand | Scoop.it

"The evolution of social media has provided athletes with a platform to express, share and promote whatever they so desire. But the question remains: What is the best thing to do with so much power in the palm of your hand?" 

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Klout Finally Adds Support For Facebook Pages - AllFacebook

Klout Finally Adds Support For Facebook Pages - AllFacebook | Social Media and your Brand | Scoop.it
Nearly two years to the date after adding support for Facebook users’ influence, online influence-measurement service Klout announced that it will now factor in Facebook pages.
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Did 7-Eleven Take A Risk By Mixing Customers with Coffee and Politics? - Forbes

Did 7-Eleven Take A Risk By Mixing Customers with Coffee and Politics? - Forbes | Social Media and your Brand | Scoop.it
While many are looking at tailored political advertising as a way to “push” their messages out this election season, 7-Eleven is taking a different tact, focusing on the customer experience and showing once again, that engagement is what truly...

 

"Their Customer is engaged. The real-time analytics at www.7-election.com assure customers that their vote has been counted. The company even encourages participating locations to post their stores’ latest race results at the hot beverage islands. This kind of feedback keeps the conversation relevant and stimulates participation. (Remember, customers can vote by buying coffee “as early and as often” as they would like during this promotion.)"

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10 Tips on Writing from advertising mogul --David Ogilvy

10 Tips on Writing from advertising mogul --David Ogilvy | Social Media and your Brand | Scoop.it

"The better you write, the higher you go in Ogilvy & Mather. People who think well, write well."  - David Ogilvy 

 

Nice quote, Tweet length. Not so sure about the one on never writing more than two pages however, as blogs continue to shrink and the pressure of time steals our ability to sink into a long article like we would a bath those words of wisdom could soon be re-writen as never write more than 140 Characters. 

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Mobile now accounts for more than 18% of Domino’s Pizza Group’s online sales

Mobile now accounts for more than 18% of Domino’s Pizza Group’s online sales | Social Media and your Brand | Scoop.it

"This is not surprising as Domino’s has been pushing its mobile commerce, consistently trying new areas of sale. Earlier this year it launched an Android tablet app for the Amazon Appstore. In February, the brand launched its Windows phone app." 

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