Social Media and your Brand
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Social Media and your Brand
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Social Media Affecting Brand Perception in the Call Center | Fonolo

Social Media Affecting Brand Perception in the Call Center | Fonolo | Social Media and your Brand | Scoop.it
19% of consumers share unsatisfactory experiences via social channels and many of these tweets are from people waiting on hold.
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MediaPost Publications Banner Blindness: 60% Can't Remember The Last Display Ad They Saw 03/19/2013

Banner Blindness: 60% Can't Remember The Last Display Ad They Saw - 03/19/2013
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Ads & Brands: Coca-Cola Wins Inaugural Brand… - Adweek

Ads & Brands: Coca-Cola Wins Inaugural Brand… - Adweek | Social Media and your Brand | Scoop.it
Ads & Brands: Coca-Cola Wins Inaugural Brand… Adweek Its decades of marketing genius has become particularly evidenced via social media—Coke has 61.5 million Facebook fans, towering over competitor Pepsi (9.5 million fans) and other major brand...
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Social Media Erupts Over New Pope

Social Media Erupts Over New Pope | Social Media and your Brand | Scoop.it
The social media world erupted Wednesday on news that Argentine Cardinal Jorge Bergoglio was chosen to head the Roman Catholic Church, but perhaps nowhere else was the reaction so passionate, polarized or humorous as it was in the cardinal's home...
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Building Consumer Awareness: Your Good Deeds Don’t (Need to) Go Unnoticed

Building Consumer Awareness: Your Good Deeds Don’t (Need to) Go Unnoticed | Social Media and your Brand | Scoop.it
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you k
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The bottom line: social media should drive sales | Travel Industry News & Conferences - EyeforTravel

The bottom line: social media should drive sales | Travel Industry News & Conferences - EyeforTravel | Social Media and your Brand | Scoop.it
Judging by a debate at a recent airline industry merchandising conference– that’s the new buzzword for airline ancillary revenue – everyone, predictably agrees that there needs to be a return for expenditures in the social...
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Interviews From the Seat: @Charmin Wants You to Appreciate Life’s Little Pleasures, Like Pooping

Interviews From the Seat: @Charmin Wants You to Appreciate Life’s Little Pleasures, Like Pooping | Social Media and your Brand | Scoop.it
Yesterday afternoon, BuzzFeed writer Ryan Broderick discovered that Charmin, the toilet paper brand famous for its cuddly spokesbears, had a Twitter presence.
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Managing complaints on social media | Advice to copywriters

Managing complaints on social media | Advice to copywriters | Social Media and your Brand | Scoop.it
Top tips from James Day, Social Media Manager of Ingenious Britain on managing complaints on social media. Advice blog for copywriters.
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Can Social Media Be Killing Brands? - Forbes

Can Social Media Be Killing Brands? - Forbes | Social Media and your Brand | Scoop.it
Based on preliminary results of a new ten year,  longitudinal study of social media and social media users, (1,100,000+ online questionnaire responses , covering 73 fmcg categories and 1,500+ individual brands) a new research study conducted...
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HMV employee goes rogue, tweets from mass firing

HMV employee goes rogue, tweets from mass firing | Social Media and your Brand | Scoop.it
Sacked employee uses company's Twitter account to provide updates in social media meltdown
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Social Media As We Know It Is Dying and I For One Am Glad! | Social Media Today

Social Media As We Know It Is Dying and I For One Am Glad! | Social Media Today | Social Media and your Brand | Scoop.it
Noise regarding social media is everywhere. There are experts coming out of the woodwork telling you how your brand can be top of mind by engaging in social. Tools galore make promises of the helping you achieve anything you dream.
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Facebook Graph Search: Social Search Or Interest Network?

Facebook Graph Search: Social Search Or Interest Network? | Social Media and your Brand | Scoop.it
You will have noticed the Beta intro of Facebook Graph Search a week ago? But is this social search or making Facebook an interest network?
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In new indignity for video game pioneer, Atari files for Chapter 11

In new indignity for video game pioneer, Atari files for Chapter 11 | Social Media and your Brand | Scoop.it
Filing marks yet another in a long line of woes for the company that arguably invented the home console industry
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40 Major Marketing Mistakes You Should Avoid On Twitter?

40 Major Marketing Mistakes You Should Avoid On Twitter? | Social Media and your Brand | Scoop.it
Twitter, the powerful interest network can be a marketing goldmine, but only if you know how to avoid these 40 major mistakes. But, we have a cheat sheet for you as well.
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MediaPost Publications Social Interactions Affect Brand Perception 02/19/2013

MediaPost Publications Social Interactions Affect Brand Perception 02/19/2013 | Social Media and your Brand | Scoop.it
Social Interactions Affect Brand Perception - 02/19/2013
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How To Get More Facebook Shares For Your Content

How To Get More Facebook Shares For Your Content | Social Media and your Brand | Scoop.it
How to get more Facebook shares for a Facebook post? By creating a great content that users shares with friends. Here's a guide to get more Facebook shares.
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Social Media Campaign Review: Ranbaxy Volini Pat on the Back

Social Media Campaign Review: Ranbaxy Volini Pat on the Back | Social Media and your Brand | Scoop.it
On the occasion of Women's Day, a pharma consumer brand Ranbaxy Volini goes Carpe diem. They launched a very interesting campaign called "Pat on the Back", sa
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Take A Peek Inside Starbucks's $35 Million Leadership Lab [Video]

Take A Peek Inside Starbucks's $35 Million Leadership Lab [Video] | Social Media and your Brand | Scoop.it

This fall, Starbucks hauled 1,000 lighting instruments, 445 chain motors, 120 speakers, 21 projection screens, and 5,000 live coffee plants to the conference center in Houston and spent three weeks installing a "Leadership Lab." What Starbucks doesn't spend on commercials, it makes up for with this three-day spectacle (I was embedded in the Lab for a day; here's what it was like). The goal is to mobilize its employees to become brand evangelists.


Via The Learning Factor
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Bill Palladino - MLUI's curator insight, March 7, 2013 11:33 AM

How would you like to have their training budget?  Dang!

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How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports

How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports | Social Media and your Brand | Scoop.it
Ambrogio Michetti, manager at McKinsey & Co, explains that today’s luxury consumers are perfectly comfortable buying all manner of items online
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10 Worst Brand Facebook Updates Of The Month

10 Worst Brand Facebook Updates Of The Month | Social Media and your Brand | Scoop.it
It's time again to laugh and/or cry at inept and condescending brand Facebook updates. Happy Social Media Week.
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The deafening noise of social media

The deafening noise of social media | Social Media and your Brand | Scoop.it
How social media is not so much a cocktail party, as many of its advocates like to proclaim, but more like a chaotic crowded bazaar
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3 Brands Winning the Real-Time Media Game - Business 2 Community

3 Brands Winning the Real-Time Media Game - Business 2 Community | Social Media and your Brand | Scoop.it
Business 2 Community 3 Brands Winning the Real-Time Media Game Business 2 Community What impressed me most then and still impresses me now is that whilst the rest of the country perceived the onset of snow as the perfect excuse for a day off from...
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Why Facebook Desperately Wants You To Share Your Photos

Why Facebook Desperately Wants You To Share Your Photos | Social Media and your Brand | Scoop.it
We're seeing it over and over again: major social networks like Facebook and Twitter launching new features and apps that make it fun for users to share their photos and videos. But are they really just doing it for you?
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Trolling: An Age-Old Problem That’s Not Getting Better

Trolling: An Age-Old Problem That’s Not Getting Better | Social Media and your Brand | Scoop.it
The history of trolling very closely parallels the growth of the Internet - it is about as old as the idea of the Internet itself.
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Viral Friday: People Are Awesome 2013

Viral Friday: People Are Awesome 2013 | Social Media and your Brand | Scoop.it
This week in Viral Friday, the top viral videos of this week: People Are Awesome 2013, Huge Bear Surprise, Fresh Prince: Google Translated and more. Have fun!
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