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Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The...
See which Virgin brands feature on this year's list...
Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.
On social media platforms, people expect businesses to acknowledge and respect them as human beings.
Football clubs are no longer content to sit back and take their fans for granted in a global digital age which allows teams in other countries to become both sporting and commercial rivals.
Last week, without a whole lot of fanfare, Facebook revealed some important new rules about what can and can't be on your Facebook timeline cover photos - this is something you absolutely need to know if you're using Facebook to build the influence...
Rock Social Media in 30 Minutes a Day [INFOGRAPHIC]
While many businesses spend big budgets on marketing, SaveOnBrew.com mainly relies on organic social media marketing.
19% of consumers share unsatisfactory experiences via social channels and many of these tweets are from people waiting on hold.
Banner Blindness: 60% Can't Remember The Last Display Ad They Saw - 03/19/2013
Ads & Brands: Coca-Cola Wins Inaugural Brand… Adweek Its decades of marketing genius has become particularly evidenced via social media—Coke has 61.5 million Facebook fans, towering over competitor Pepsi (9.5 million fans) and other major brand...
The social media world erupted Wednesday on news that Argentine Cardinal Jorge Bergoglio was chosen to head the Roman Catholic Church, but perhaps nowhere else was the reaction so passionate, polarized or humorous as it was in the cardinal's home...
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you k
Globe and Mail How the NHL brand bounced back stronger than ever Globe and Mail Just four months ago, as the National Hockey League weathered the tail end of a messy 100-day lockout, social media experts and brand specialists predicted the...
Social media has caused a shift in the way the auto industry operates. Social media has presented a huge opportunity for dealers and brands alike.
Have you tried Facebook's Promoted Pages yet? I noticed something new in my admin panel last week. Yep, I'd finally got Promoted Pages rolled out to me. S. Marketing topic(s):Facebook Marketing. Advice by Marie Page.
Your customers value your Facebook page more than you think, perhaps more than you do. So you better be sure that you follow these steps.
An initiative by the 76 brand of gasoline humorously tries to eradicate the incessant beeping of car horns.
Only 10% of European consumers trust posts by brands in social media sites like Facebook or Twitter. How can brands rebuild consumer trust?
Twitter, the powerful interest network can be a marketing goldmine, but only if you know how to avoid these 40 major mistakes. But, we have a cheat sheet for you as well.
Social Interactions Affect Brand Perception - 02/19/2013
How to get more Facebook shares for a Facebook post? By creating a great content that users shares with friends. Here's a guide to get more Facebook shares.
On the occasion of Women's Day, a pharma consumer brand Ranbaxy Volini goes Carpe diem. They launched a very interesting campaign called "Pat on the Back", sa