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Promote and monitor your blog: the secrets of successful blogging

Promote and monitor your blog: the secrets of successful blogging | Social Media and Blogging | Scoop.it
Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.
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The Ultimate Business Blogging How To Guide

The Ultimate Business Blogging How To Guide | Social Media and Blogging | Scoop.it

You can learn how to make a successful blog by reading other blogs, but often it's hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help.
Skim the key points and dig into the articles that address the most important topics for your company. Let me know in the comments what other sections would be helpful!

 

How To Make Connections and Build Community
Ideally, you’re not “distributing” content one way – you’re building a network as well as a community centered around your blog or your company.
14 Ways to Build Strategic Relationships With the Who’s Who of Social Media (Copyblogger)
10 Ways To Create Community With Your Blog Readers (Basic Blog Tips)

 


Via Ileane Smith
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7 Effortless Ways to Find New Ideas for Your Blog | Social Media Examiner

7 Effortless Ways to Find New Ideas for Your Blog | Social Media Examiner | Social Media and Blogging | Scoop.it
Blogging strategy: How to find new and interesting content ideas for your business blog that will keep your readers engaged.

Via jeffvankooten
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The Blog Promotion Manifesto Video: Your 10 Point Checklist for Blog Post Promotion

This presentation was created using SlideRocket. The blog promotion manifesto provides ten steps you should take to promote your content.

This video is an abridged version of a more details podcast which you can listen to here:
http://basicblogtips.com/manifesto

Mentioned in this video:
Blog Engage http://basicblogtips.com/uses/blogengage
Social Buzz Club http://basicblogtips.com/uses/socialbuzzclub
Blokube http://blokube.com
Scoop.it http://basicblogtips.com/scoop-it.html

Subscribe on YouTube http://youtube.com/user/MsIleaneSpeaks

Get free tips and resources to help you build a better blog and expand your audience! http://BasicBlogTips.com/email

Follow me on Twitter http://Twitter.com/BasicBlogTips

Circle on Google+ https://plus.google.com/112829233906811093453


Via Ileane Smith
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Mrs. Washington's comment, December 22, 2012 8:51 PM
We are Human....lol
Susan Kay Daniels's comment, January 9, 2013 12:01 AM
I really enjoy your presentations. You are such a lovely lady and give me inspiration.
Ileane Smith's comment, January 9, 2013 4:59 AM
Thank you Susan!
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Content Marketing The New Branding

Content Marketing The New Branding | Social Media and Blogging | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception


The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.


How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.

 

Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.

 

By Frank Strong.  http://bit.ly/Slb0on

Source. http://bit.ly/QTutJS


Via maxOz
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maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Hussain Al Essa's curator insight, January 12, 2013 4:39 AM

Killer guide to which type of content works for your brand. 

Paula Silva's comment, March 3, 2014 3:24 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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The Social Customer Service Conflict

The Social Customer Service Conflict | Social Media and Blogging | Scoop.it

The Social Customer Engagement Index examines how companies are using social tools for customer service and, more importantly, how customers are responding.


The Index uncovered that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren’t putting their investments where their aspirations are:

71% of businesses claim to use social media for customer service and 87.5% have realized a positive impact.


Of those businesses that participated in the study, 36% state that response times are as fast as an hour or less. Another 32.5% assert that a response will occur in less than four hours and 26% will try to get back to customers within a day.

Becoming a social business isn’t dependent on whether or not some of your team uses social networks for marketing, sales, or service here and there.

A social business is a way of business. It’s a philosophy.

 

By Brian Solis. http://bit.ly/L9aaJi

Source. http://bit.ly/PmIy6G


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A New Social ROI Framework

A New Social ROI Framework | Social Media and Blogging | Scoop.it

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


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The Engagement Marketing Cycle

The Engagement Marketing Cycle | Social Media and Blogging | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


Via maxOz
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Susan Kay Daniels's curator insight, January 5, 2014 7:50 PM

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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What Spending $252,000 On Conversion Rate Optimization Taught Me

What Spending $252,000 On Conversion Rate Optimization Taught Me | Social Media and Blogging | Scoop.it
Tweet Tweet Over the last year and a half I spent a total of $252,000 on conversion rate optimization. That money was used to hire 3 firms: Conversion Rate Experts, Digital Telepathy, and Conversion XL.
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75 Tips to Manage Your Social Media Efforts in 2012

75 Tips to Manage Your Social Media Efforts in 2012 | Social Media and Blogging | Scoop.it
Tweet Tweet With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating...
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Top 50 Blogs About Blogging!!! | OnlineIncomeTeacher

Top 50 Blogs About Blogging!!! | OnlineIncomeTeacher | Social Media and Blogging | Scoop.it

There are many blogs about blogging online, but which ones are the best? We list the top 50 blogs about blogging from around the world for you to look at!...

 

1  SEOmoz  Various63802  WPBeginner  Syed Balkhi63,1243  CopyBlogger  Brian Clark, Various73,3534  Problogger  Darren Rowse, Various63,8375  Smart Passive Income  Pat Flynn56,4056  Daily Blog Tips  Daniel Scocco, Various67,2977  John Chow  John Chow, Various58,5688  Basic Blog Tips  Ileane Smith, Various59,8549  YoungPrePro  Bamidele Onibalusi, Various410,06310  Top Rank Blog  Various610,746


Via Ileane Smith
Ron Tester's insight:

This is a great list to learn from and model.

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Ileane Smith's curator insight, April 9, 2013 6:49 AM

Honored to see Basic Blog Tips make the top ten on this list!

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A Content Marketing Strategy That Works | Copyblogger

A Content Marketing Strategy That Works | Copyblogger | Social Media and Blogging | Scoop.it
The second installment in Brian Clark's ebook series, giving you a solid road map to developing a content marketing initiative that works.

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The Simple Science of Facebook Engagement

The Simple Science of Facebook Engagement | Social Media and Blogging | Scoop.it
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates - less than 80 characters get 23% higher engagement rates

 

Post Images - Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons - Using emoticons increase shares and likes by 33%

Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest - Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy


Source. http://amex.co/RPVEXm


Via maxOz
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Martin (Marty) Smith's curator insight, December 4, 2012 6:54 AM

Great Infographc explains what works on Facebook.

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5 Actionable Tips to Make Your Blog Successful

5 Actionable Tips to Make Your Blog Successful | Social Media and Blogging | Scoop.it

Blog post at Blog Tips for a Better Blog - We Blog Better : Who else wants to be successful in blogging?

Hands down..

Here are 5 tips to make your blog successful...Three ways to become a great copywriter:
Read more (so that you can steal others writing style) – great writers don’t imitate, they steal!
Write more (practice makes a writer great writer)
Edit more (caution: don’t edit while writing, editing should be done after writing)
Use the word YOU as many times as possible. This will directly impact on your blog, are YOU getting me?


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Create Great B2B Content

Create Great B2B Content | Social Media and Blogging | Scoop.it

This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:

Start with the objective

All too often objectives are far-reaching and/or fuzzy 

Understand your audience

Don’t lose focus on who will be reading your content and where possible identify personas

Avoid product- and sales-driven content

Create content about what you know, not what you sell

Invest and market your content

Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers

Create a content calendar

The content you create should be planned, yet flexible enough to adapt to inspiration

Build a content team

Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute

Recycle your content

Wherever possible repurpose and recycle your content and share across all platforms.

Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX

Find a chief content officer

While everyone in a company may be responsible for content, one person needs to be accountable for it

Be interesting 

Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.

 

By Sylvia Jensen.  http://bit.ly/Snc32P

Source. http://bit.ly/Q27jSj

Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR

By Scot McKee. http://bit.ly/SSatGQ


Via maxOz
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maxOz's comment, September 28, 2012 12:46 AM
Thanks Jeff, appreciate your input, have a great weekend! Michele
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4 New YouTube Updates You Can't Ignore | James Wedmore

4 New YouTube Updates You Can't Ignore | James Wedmore | Social Media and Blogging | Scoop.it

2012 has been the year of MASSIVE growth for YouTube.com, but it’s also been a year of MASSIVE changes.  The last few months have seen some exciting additions that we can all take advantage of.  If you feel overwhelmed trying to keep up with everything, here’s the only thing you really need to understand:  YouTube wants you to get more views.  They are consistently encouraging (and rewarding) those who are putting out desirable content.  The following four features are all “tactics” you can implement to increase views and expand your audience reach.  …but only if you have good content.

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What To Do When My Co-Host is a Jerk | School of Podcasting

What To Do When My Co-Host is a Jerk | School of Podcasting | Social Media and Blogging | Scoop.it

What to Do When My Co-Host is a Jerk...


Mentioned on the Show
Stitcher Radio. Download the free app and be entered into a chance to win $100 at www.stitcher.com/davej
Last Episode “Should I Read My Podcast?”
Basic Blog Tips Website
Power of Podcasting


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These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates | Social Media and Blogging | Scoop.it
Okay, right up front I need to call your attention to the fact that you’ll never convince anyone to opt in to anything if they aren’t right for your offer—or if your offer just sucks.
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10 Ways To Connect With Expert Bloggers For Your Outreach Strategy

10 Ways To Connect With Expert Bloggers For Your Outreach Strategy | Social Media and Blogging | Scoop.it
Are you struggling to connect with the top bloggers in your niche? Find out how to connect with them here, in today's hot post!
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Beyond the Basics: 30 Fresh Social Media Tips for 2012

Beyond the Basics: 30 Fresh Social Media Tips for 2012 | Social Media and Blogging | Scoop.it
Today, I want to cover some significant changes in social media strategy on the top social networks, including Facebook, Twitter, Google+, LinkedIn, and Pinterest.
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