In this instalment of our series on measuring the return on your social media marketing efforts, Mark Cameron discusses how to use the data you have collected to design a conversion strategy and ensure that social activity is aligned with customer...
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
The Internet has become the building block of information creation and storage in the modern age. It’s a place where we can create websites, publications, blogs, and micro-blogs; then transfer that knowledge to people across the globe.
Social media has become one of the greatest harnessers of this technology and provides us with a multitude of platforms in which to engage and share content. With all of this social media bliss distracting us, sickness has also come knocking. We have surrendered to the temptation to check our phones every two minutes to see how many likes our Instagram photos have, how many retweets our Twitter account got, and who commented on our Facebook posts... The characters portrayed in this infographic bring us face-to-face with these tendencies, and shed insight into the types of personalties affected. Whether you’re an unabashed alert-lover, verb creator, or someone who would rather use the “like” button than ever fully engage with your friends ever again — there’s a 'social media sickness' for you.
As we begin inching closer to Thanksgiving and the unofficial kick-off to the heavy part of the season, it’s worth taking a deeper look at how some key shopping days have performed in past years and what to expect for this year.
Put yourself on a schedule for more productive Facebook posts
SUMMARY: Experimenting with the time of day your company posts on Facebook is one of the ways B2B marketers can increase interaction, Monika Jansen writes. Sometimes relating personal stories and posting photos can give rise to greater readership. Designing an editorial schedule raises the expectations of fans and also makes the writing less of a chore, Jansen writes.
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.
Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.
Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...