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To Share or Not to Share? That Is the Social Media Question

To Share or Not to Share? That Is the Social Media Question | Social media and beyond | Scoop.it
Research shows that most potential employers will look into the online reputations of potential hires.
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Social media and beyond
How to stay in touch with the users of the products we produce
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The Future of Websites

The Future of Websites | Social media and beyond | Scoop.it
Our imagination tends to outpace our ability to invent. And something can be invented long before it’s a conventional part of people’s lives.
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Thinking to invest in a new website.... app... and discovering what the expert is saying about it.

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Social Media ROI: Managing Customer Expectations | Social Media Today

Social Media ROI: Managing Customer Expectations | Social Media Today | Social media and beyond | Scoop.it
The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.
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Social ROI part 4: Designing a conversion strategy

Social ROI part 4: Designing a conversion strategy | Social media and beyond | Scoop.it
In this instalment of our series on measuring the return on your social media marketing efforts, Mark Cameron discusses how to use the data you have collected to design a conversion strategy and ensure that social activity is aligned with customer...
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read and learn

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Social Media Consumer Trends

Social Media Consumer Trends | Social media and beyond | Scoop.it
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Social Media Is More Addictive Than Alcohol And Smoking?? [Study]

Social Media Is More Addictive Than Alcohol And Smoking?? [Study] | Social media and beyond | Scoop.it
Social media has made everyone its fans. It’s beyond belief to know that the average time spent by users on Facebook is 405 minutes every month which is equal to nearly 81 hrs in a year.
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Hoe kleurgebruik je bezoekers beïnvloedt - 360 E-commerce

Hoe kleurgebruik je bezoekers beïnvloedt - 360 E-commerce | Social media and beyond | Scoop.it
Kleuren beïnvloeden het koopgedrag van je bezoekers. Maar welke kleur roept welke gevoelens op en hoe gebruik je kleur om je conversie te verhogen? Lees...
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Sorry only in Dutch, how the use of colours infuence the visitor on your page.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social media and beyond | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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The Social Sickness - INFOGRAPHIC

The Social Sickness - INFOGRAPHIC | Social media and beyond | Scoop.it

The Internet has become the building block of information creation and storage in the modern age. It’s a place where we can create websites, publications, blogs, and micro-blogs; then transfer that knowledge to people across the globe.

Social media has become one of the greatest harnessers of this technology and provides us with a multitude of platforms in which to engage and share content. With all of this social media bliss distracting us, sickness has also come knocking.
We have surrendered to the temptation to check our phones every two minutes to see how many likes our Instagram photos have, how many retweets our Twitter account got, and who commented on our Facebook posts...
The characters portrayed in this infographic bring us face-to-face with these tendencies, and shed insight into the types of personalties affected. Whether you’re an unabashed alert-lover, verb creator, or someone who would rather use the “like” button than ever fully engage with your friends ever again — there’s a 'social media sickness' for you.


Via Lauren Moss, Wes Thomas
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Looking Ahead to Key Online Spending Days for the 2012 Holiday Season

Looking Ahead to Key Online Spending Days for the 2012 Holiday Season | Social media and beyond | Scoop.it
As we begin inching closer to Thanksgiving and the unofficial kick-off to the heavy part of the season, it’s worth taking a deeper look at how some key shopping days have performed in past years and what to expect for this year.
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Top 15 Most Popular Social Networking Sites

Here are the 15 Most Popular Social Networking Sites ranked by a combination of constantly updated traffic statistics.
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Case Study: 5 Tips on Using Facebook From a Social Media Expert

Case Study: 5 Tips on Using Facebook From a Social Media Expert | Social media and beyond | Scoop.it

Put yourself on a schedule for more productive Facebook posts

 

SUMMARY: Experimenting with the time of day your company posts on Facebook is one of the ways B2B marketers can increase interaction, Monika Jansen writes. Sometimes relating personal stories and posting photos can give rise to greater readership. Designing an editorial schedule raises the expectations of fans and also makes the writing less of a chore, Jansen writes.

 

READ ARTICLE 

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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Social media and beyond | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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Social Media as your new Showroom.

Social Media as your new Showroom. | Social media and beyond | Scoop.it
SoLoMo, short for "social-local-mobile," is essentially the addition of local information to search engine results in order to capitalize on the increasing...
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Planting Bars from DeWit Handle the Toughest Soil

Planting Bars from DeWit Handle the Toughest Soil | Social media and beyond | Scoop.it
When we lived in Dallas near White Rock Lake, the soil was so hard and rocky, I could barely get a tool into it, so I would have loved to have the new planting bars we got to help make when we were...
Sietse de Wit's insight:

Another great product, planting bars from Garden Tool Company.

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CSU Extension Leads Popular Web-Based Gardening Program Called Planttalk Colorado - News & Information - Colorado State University

News & Information - Colorado State University
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Great new for Gardeners in Colorado, and they have the new store from Garden Tool Company as well.

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A handy new garden tool: Dewitt Tools introduces a scooper and trowel combo

A handy new garden tool: Dewitt Tools introduces a scooper and trowel combo | Social media and beyond | Scoop.it
There are new products and tools for gardening being introduced continually. One new tool I have recently had the chance to try out is an elegant cross between
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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Social media and beyond | Scoop.it

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.

 

Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...


Via Lauren Moss
Sietse de Wit's insight:

Good to know what is going on.

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Philippe Trebaul's curator insight, March 2, 2013 6:08 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente?

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 6:51 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente ?

"If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media"...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Bart van Maanen's curator insight, March 3, 2013 9:21 AM

Nice.

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App deleted after one use: What should brand do? - Mobile Marketer - Strategy

App deleted after one use: What should brand do? - Mobile Marketer - Strategy | Social media and beyond | Scoop.it
It is not enough to simply launch a mobile application. Brands need to support it with marketing and social efforts to keep consumers engaged after the app is downloaded to their device.
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App or no App?

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The Uh-Oh Factor: Fundamental Shifts From Social Business and What To Do About It

The Uh-Oh Factor: Fundamental Shifts From Social Business and What To Do About It | Social media and beyond | Scoop.it
With social media fundamentally changing the ways in which businesses sell to customers — be they consumers or partners — a pivot point is at hand.
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ROI on Facebook & Twitter

ROI on Facebook & Twitter | Social media and beyond | Scoop.it
Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!
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10 Crucial Consumer Trends for 2013

10 Crucial Consumer Trends for 2013 | Social media and beyond | Scoop.it

Fun to spend a couple a minutes on this.

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The Netherlands Ranks #1 Worldwide in Penetration for Twitter and LinkedIn

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of social networking usage in the Netherlands based on the comScore Media Metrix service.
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10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog

10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog | Social media and beyond | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | Social media and beyond | Scoop.it
Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business. The democratization of marketing was now evident.
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Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog | Social media and beyond | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.
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