Social Media and B2B profitability
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B2B Firms Report Results from Blogs, SEO and Social Media Strategies - Independent Retailer

B2B Firms Report Results from Blogs, SEO and Social Media Strategies - Independent Retailer | Social Media and B2B profitability | Scoop.it
B2B Firms Report Results from Blogs, SEO and Social Media Strategies Independent Retailer B2B Firms Report Results from Blogs, SEO and Social Media Strategies The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can...
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How to use social media B2B strategies | Webdesigner Depot

How to use social media B2B strategies | Webdesigner Depot | Social Media and B2B profitability | Scoop.it
With so many social media B2B strategies for your business, the options can sometimes get a bit overwhelming. That is why it is important to state this.
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8 Horrible Words To Avoid In B2B Digital Marketing - Business 2 Community

8 Horrible Words To Avoid In B2B Digital Marketing - Business 2 Community | Social Media and B2B profitability | Scoop.it
Business 2 Community 8 Horrible Words To Avoid In B2B Digital Marketing Business 2 Community 8 Horrible Words To Avoid In B2B Digital Marketing image B2B Digital Marketing1 I read a lot of B2B digital marketing content.
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Create a B2B Content Marketing Strategy

Create a B2B Content Marketing Strategy | Social Media and B2B profitability | Scoop.it
There is a lot of ground to cover and can require significant resources; so how do you know where to start and what areas will provide the best traction? Tip: Start small and try working with the digital assets that you already have.

Via Stefano Principato
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Stefano Principato's curator insight, July 31, 2013 6:20 AM

Consider content marketing to be not just a trend, but a core component of digital strategy that can grow your business.

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7 Elements of Great Content for B2B Marketing - OMI | #TheMarketingAutomationAlert

7 Elements of Great Content for B2B Marketing - OMI | #TheMarketingAutomationAlert | Social Media and B2B profitability | Scoop.it
Create great content that your audience loves with these 7 elements. Get tips for awesome headlines, content length, sharing, and more.

 

Digest...

 

Above all, your content must be targeted to your audience, relevant to their needs, and accessible. Here are 7 key elements of great content.

1. Provide quality, helpful information with unique insights

2. Keep it timely

3. Use language that resonates

4. Write smart, catchy headlines

5. Keep content short and sweet

6. Make it easy to share

7. Link all content to the author’s name


Via marketingIO
Husam Al-saleh's insight:

I have seen these elements in different forms, i post them here for two reasons 1. to remember, and 2. Who ever can crack the first element continuously will have a very great supply of material and create a very strong digital presence.

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marketingIO's curator insight, August 1, 2013 11:39 AM

Basics to content marketing, and should almost be a checklist against which content audits take place.


  • See the article at www.onlinemarketinginstitute.org
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The 7 steps to building a B2B content machine - Marketing magazine Australia (blog)

The 7 steps to building a B2B content machine - Marketing magazine Australia (blog) | Social Media and B2B profitability | Scoop.it
The 7 steps to building a B2B content machine
Marketing magazine Australia (blog)
In a world where every brand has a digital soapbox, it's what you say that draws a crowd.
Husam Al-saleh's insight:

i think this is thoughest part of the degital media area, hope it helps

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B2B Lead Blog » B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Blog » B2B Marketing: 3 reasons for adopting video content into your marketing mix | Social Media and B2B profitability | Scoop.it
B2B Marketing: 3 reasons for adopting video content into your marketing mix http://t.co/1BPDCc0E9C
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5 Key Principles of B2B Social Media Marketing - Business 2 Community

5 Key Principles of B2B Social Media Marketing - Business 2 Community | Social Media and B2B profitability | Scoop.it
As a B2B marketer, you know B2B industry itself has some differences in number of customers, decision-making process, purchase volume/frequency, customer service, etc, when compared with B2C. This results in the different practices of B2B marketing, certainly, B2B social media marketing as well. Below I have summarized 5 key principles of B2B social media marketing, hope can give you some help.
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The B2B Buying Cycle and How to Influence it, pt 2 | CustomerThink

The B2B Buying Cycle and How to Influence it, pt 2 | CustomerThink | Social Media and B2B profitability | Scoop.it

Via Francois Trouillet
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Generating B2B sales leads using Social Media

Generating B2B sales leads using Social Media | Social Media and B2B profitability | Scoop.it
It's not complicated, but there are certain things you need to do in order to use social media to generate sales leads. Here's how.
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Social Selling: It's More About Social and Less About Selling - Business 2 Community

Social Selling: It's More About Social and Less About Selling - Business 2 Community | Social Media and B2B profitability | Scoop.it
Social Selling: It's More About Social and Less About Selling
Business 2 Community
They're making decisions about you and your company based on social media. These are but a few of the reasons why social selling is now imperative for any ...
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The Anatomy of a Successful B2B Social Marketing Campaign - ClickZ

The Anatomy of a Successful B2B Social Marketing Campaign - ClickZ | Social Media and B2B profitability | Scoop.it

"Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable."

 

Summarized and condensed...

 

Attaining that "wow factor" isn't mutually exclusive with delivering measurable business results, but it requires tackling the following five steps:

The framework. Specifically, you need to spend as much time as you can clearly defining your overall marketing objectives…Nothing derails a marketing machine faster than a campaign that - however awesome it looks on paper - takes away from the overall focus of your company.The concept. The concepts are…a direct result of intense problem solving: What are my objectives (from step one), and what's the most creative and effective way to achieve them?The experience. Every concept must pass the human test. I cannot emphasize this enough. Every social campaign you create must absolutely resonate on a basic, human level.The measurement. Get to know your analytics tool really well. Make sure all your digital properties are tagged appropriately. Create unique campaign IDs that allow you to measure the engagement on every single tweet, post, and update. Walk through the entire user journey yourself - and then dive back into your analytics - to confirm every action is captured, from first click to conversion.The content. I've intentionally left content to the very end. The reason: just as the creative concepts are the result of clearly defined marketing objectives, so content is a direct result of a clearly defined concept and user experience.
Via marketingIO
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PHAM THU NGA's comment, April 8, 2013 1:04 AM
The article is clear and the 5 steps are easy to understand. I like the way the author discuss about how to create a successful marketing campaign. It's quite interesting to read. I agree with this article with this statement " in B2B marketing, we often think of people exclusively as potential customers. We forget that they're, you know, people. People who like cool ideas. People who like engaging with cool ideas. And people who enjoy being treated as human beings, not potential sales"
Charlotte Johnson's comment, April 8, 2013 5:47 AM
i agree with Pham that more focus needs to be put on treating people as people and not just at consumers. it is through understanding these people and what they enjoy that we can create a successful marketing campaign. It is ROI that is the main goal so i think the measurement focus is a really important aspect of these 5 steps.
Ishika Nair's curator insight, April 9, 2013 6:22 AM

This article is easy to understand. I like how its broken into 5 steps and explands very well. Theres a very good point in the article of the way treating your clients because they are not individuals instead of just another sale.

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B2B Marketing: 3 Keys to Influencer Relations — It's All About Revenue: The Revenue Marketing Blog

B2B Marketing: 3 Keys to Influencer Relations — It's All About Revenue: The Revenue Marketing Blog | Social Media and B2B profitability | Scoop.it
Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently, there were the questions that came up.
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The New Rules Of Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert

The New Rules Of Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert | Social Media and B2B profitability | Scoop.it
Today's buyer / seller relationship has changed dramatically creating the need for these new rules of content marketing. Key excerpt... We have to create high-quality content at a high enough volume to gain a real share of buyer conversations. To accomplish this, Brendan advises marketers to: 1-Give internal brand champions the ammunition they need to effectively reach new buyers with engaging content. 2-Support the ecosystem (partners and influencers) who may be tasked with implementing your solution. 3-Re-purpose every piece of content into as many formats as possible to extend their shelf-live and maximize their reach. 4-Syndicate your content into as many channels as possible. Content that doesn’t reach your audience is wasted expense. 5-Be different. A ton of content is competing for your buyer’s attention so it has to stand out. 6-Consider the quality and depth of your content relative to the complexity of your solution. 7-Define the editorial process and content workflows so content flows quickly from idea to distribution. 8-Think mobile first. The majority of content consumption on many channels is now from a mobile device. 9-Tell customer stories about how your solution helped your customers to solve a business problem. 10-Segment your audience. Test different approaches and apply those learnings to your content strategy.
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Worth reading
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7 Tactics that Are Working for B2B Lead Generation Today

7 Tactics that Are Working for B2B Lead Generation Today | Social Media and B2B profitability | Scoop.it
Essential B2B lead generation best practices that work and how to adapt these to your business.
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Digital Marketing World - SEP2013 : Marketing Conferences

Digital Marketing World - SEP2013 : Marketing Conferences | Social Media and B2B profitability | Scoop.it
Excited to present "21 Signs of a Remarkable B2B Content Marketing Strategy" for @MarketingProfs Virtual Conference http://t.co/qY8kZNxJt1
Husam Al-saleh's insight:
I have never been to such an event and I am not able, whoever can attend would be great to get your insight.
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5 Critical SEO Mistakes Leaders Must Avoid - Search Engine Land

5 Critical SEO Mistakes Leaders Must Avoid - Search Engine Land | Social Media and B2B profitability | Scoop.it
Search Engine Land
5 Critical SEO Mistakes Leaders Must Avoid
Search Engine Land
Seth Godin Quote. Google's various offerings are a huge growth opportunity for B2B and B2C businesses alike. ....
Husam Al-saleh's insight:

this is not a purly of B2B, but I am going through a SEO restructing, i thought this will help

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Tips to Win and Retain Customers in a Digital World - Chief Marketer

Tips to Win and Retain Customers in a Digital World - Chief Marketer | Social Media and B2B profitability | Scoop.it
Tips to Win and Retain Customers in a Digital World
Chief Marketer
While consumers still want to gather information needed to make a purchase decision, their source of information—and how and when they gather it—has changed forever.
Husam Al-saleh's insight:

the line between marketing and sales is becoming more blured, we need to adjust fast.

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3 Social Media Questions Every Brand Should Ask Itself

3 Social Media Questions Every Brand Should Ask Itself | Social Media and B2B profitability | Scoop.it
Are you prepared to get customer feedback in public It might sound scary but it's a lot cheaper than traditional focus groups. And if you do it right...
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Online Content Strategy: Open Up the Conversation - Chief Marketer

Online Content Strategy: Open Up the Conversation - Chief Marketer | Social Media and B2B profitability | Scoop.it
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
Husam Al-saleh's insight:

its always nice to remember not to talk about ourselves

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The B2B Buying Cycle and How to Influence it, pt 2 | CustomerThink

The B2B Buying Cycle and How to Influence it, pt 2 | CustomerThink | Social Media and B2B profitability | Scoop.it

Via Francois Trouillet
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The B2B Buying Process and How to Influence it pt. 1 | CustomerThink

The B2B Buying Process and How to Influence it pt. 1 | CustomerThink | Social Media and B2B profitability | Scoop.it
Most B2B buying cycles now begin with an Internet search, but it's probably not a search for product in the first instance. Developing Mind-Share is the imperative for marketing and to get found in a Google search in response ...
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B2B Marketers Need To Get Real About Social Media and Customer Engagement

B2B Marketers Need To Get Real About Social Media and Customer Engagement | Social Media and B2B profitability | Scoop.it
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Using social media to shorten the sales cycle - BtoB Magazine

Using social media to shorten the sales cycle - BtoB Magazine | Social Media and B2B profitability | Scoop.it
Using social media to shorten the sales cycle
BtoB Magazine
Keep the business conversation going. Sales had a great meeting with five decision-makers. They liked the presentation and asked several “buying signal” questions.
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Using social media to shorten the sales cycle - BtoB Magazine

Using social media to shorten the sales cycle - BtoB Magazine | Social Media and B2B profitability | Scoop.it
Using social media to shorten the sales cycle
BtoB Magazine
Keep the business conversation going. Sales had a great meeting with five decision-makers. They liked the presentation and asked several “buying signal” questions.
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