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Allow marketers to identify sentiment and identify trends in order to accommodate the customer better.
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Social Media Monitoring Tools

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring.
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Web Marketing SEO

Web Marketing SEO | Analytics & SEO | Scoop.it
5 nuove risorse per il web marketing #Infographic #WebMarketing (5 nuove risorse per il web marketing #Infographic #WebMarketing http://t.co/QhMZOM6w...)...
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Rotating Banners? Just Say No! | ClickZ

Rotating Banners? Just Say No! | ClickZ | Analytics & SEO | Scoop.it
Six reasons why rotating banners are evil and should be removed from your site immediately.
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9 Ways to Get More Out of Google Analytics

9 Ways to Get More Out of Google Analytics | Analytics & SEO | Scoop.it
Already know and love Google's data tools? Here are nine cool features you may not be using--but should.
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How to Create Goals in Google Analytics – Google Analytics Premium

How to Create Goals in Google Analytics – Google Analytics Premium | Analytics & SEO | Scoop.it
How to Create Goals in Google Analytics - To Create Goals Click on the Admin link in the profile you want to create...
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How to Use the New Facebook Page Admin Panel

How to Use the New Facebook Page Admin Panel | Analytics & SEO | Scoop.it

The Admin Panel, is a one-stop shop for the tools and tips brands need to manage their Facebook presences. Learn how to use it here . . .


Via David Blundell
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Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce | Analytics & SEO | Scoop.it
Blog post at Internet Billboards : Via Scoop.it - Internet Billboards Internet News

Learn how to use Google Analytics 5 to measure social media ROI and the relationship bet[..] (Interesting?
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What Google Analytics Social Reports Mean for Social Media ...

What Google Analytics Social Reports Mean for Social Media ... | Analytics & SEO | Scoop.it
Google Analytics has recently announced an upgrade focused on more advanced social media tracking, which has been widely covered by Justin Cutroni, Mashable, and others. Here is our take on what Google Analytics ...
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How Google Searches the Entire Web in Half a Second [VIDEO]

How Google Searches the Entire Web in Half a Second [VIDEO] | Analytics & SEO | Scoop.it
Google has launched a video that explains the science behind how the massive search engine actually works.
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Top Facebook Pages in the UK, Q1 2012 / We Are Social

Top Facebook Pages in the UK, Q1 2012 / We Are Social | Analytics & SEO | Scoop.it
Socialbakers have just released their top Facebook Pages in the UK Q1 2012 report.
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25 SEO Tips for Successful Web Design

25 SEO Tips for Successful Web Design | Analytics & SEO | Scoop.it
Do you know what SEO is all about? Otherwise known as search engine optimization, it is a fundamental online solution.
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Why web analytics is a key element of successful marketing strategy

Why web analytics is a key element of successful marketing strategy | Analytics & SEO | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them

How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them | Analytics & SEO | Scoop.it

From the article: "I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API.

 

Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.

 

Twitter search is priceless for various tasks:

 

- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.

 

- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;

 

- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);

 

- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)

 

- Identify active users and influencers within your niche (and get connected to them).

 

The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"

 

Read the entire article: http://www.seomoz.org/ugc/how-to-archive-twitter-search-results-in-a-google-spreadsheet-and-analyze-them

 


Via Flavian Mihai, Robin Good
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Beth Kanter's comment, April 13, 2012 12:46 PM
Robin, terrific article. I've been using rowfeeder for this task (not free) and use it to capture tweets after I do presentations (http://www.bethkanter.org/data-viz-12ntc/) - now wondering what rowfeeder offers over the method mentioned in the post?
Robin Good's comment, April 13, 2012 2:33 PM
Hey Beth, I have been using that too, and was wondering the same. let's see who discovers it first! ;-)
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How to Create an Analytics Dashboard for Clients

How to Create an Analytics Dashboard for Clients | Analytics & SEO | Scoop.it
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.
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How to Track Social Media Traffic With Google Analytics

How to Track Social Media Traffic With Google Analytics | Analytics & SEO | Scoop.it
You have a website and you are building traffic to it, but what do you know about your visitors?
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Google Analytics Launches New Social Reports To Measure Social ROI

Google Analytics Launches New Social Reports To Measure Social ROI | Analytics & SEO | Scoop.it
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz.

Via MediaThinkLabs, Gina Carr
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Social Media Analytics for WordPress - Social Metrics Pro Plugin

Social Media Analytics for WordPress - Social Metrics Pro Plugin | Analytics & SEO | Scoop.it
Social Metrics Pro is a high-speed and performance optimized WordPress plugin for social media monitoring and social media analytics.
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