Google Analytics has recently announced an upgrade focused on more advanced social media tracking, which has been widely covered by Justin Cutroni, Mashable, and others. Here is our take on what Google Analytics ...
From the article: "I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API.
Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
Twitter search is priceless for various tasks:
- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.
- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;
- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);
- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)
- Identify active users and influencers within your niche (and get connected to them).
The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.