GLOBAL - The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.
Direct-response Marketers who are interested in using Facebook ads and sponsored stories to drive specific actions on their websites can now use conversion measurement both to understand the ROI of their ad spend and to improve that ROI on future campaigns.
There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether.
It's becoming a necessity to integrate your SEO strategy with social media activity.
Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers.
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords.
With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the...
It's crucial to stay on top of the latest tips and tricks with SEO being such a rapidly changing field!
New study shows that social media sacrifices vary by gender This is a thought-provoking infographic based on a summary of a study commissioned using an in. Marketing topic(s):Social media platforms. Advice by Susanne Colwyn.
Quote: “If you’re young, female and live in Sheffield, it’s highly likely that you spend a substantial part of your day on social networking sites”. Online survey was conducted on 2,042 UK adults, over 18 years, who were representative of the UK population by age, gender and socio-economic group.
Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social media integration, Google+, and a holistic approach.
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition.
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make the transition to multilingual SEO a smooth one.