In the world of digital marketing, brands measure number of visits, time spent and number of clicks etc.; something widely referred as number crunching upon user behaviour analysis and evaluation. ...
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Case studies about how brands use Social Media
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Scooped by Wise Marketing onto Social Media, the new era to PR |
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KISS is the remedy to ill Social Media Communications strategy of businesses and enterprises all around, regardless of management style and country of origin; what deems vital is the acknowledgme... Delete the scoop?
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A few days ago I had a chat with very good friend about customer loyalty and What KLM did to engage with their customers. We both found what KLM did a truly awesome move; the idea behind this blo... Delete the scoop?
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Social Media is all about communications and sadly one of the largest Telecommunications companies got it wrong. Social Media is the only medium that brands have no control over, no matter how much... Delete the scoop?
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As you know McDonalds recently started a Social Media campaign on Twitter by promoting two hashtags #MeetTheFarmers and #McDStories; which went terribly wrong and even admitted by the Fast Food ch... Delete the scoop?
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We all saw it recently how Morrisons became the latest causality of Social Media mismanagement. A Twitter handle "Morrisons_PLC" took control of communicating with the Morrisons' audience in rel... Delete the scoop?
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Social Media is not as virtual as some may think. It is a communication platform on which real people talk; and seeing them as potential "clicks" is not as wise as what some may think. Actually, Sa... Delete the scoop?
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GeekInstead of Marketing, Businesses Should Use Social Media for Customer SupportBusiness InsiderThe trend for the last 3 or 4 years has been for businesses to try to tap into social media as a broadcasting tool. Delete the scoop?
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Eurostar used traditional media in the best of their ability to spin things, but they and their appointed Social Media agency, We Are Social, failed to understand how crisis should be managed in ... Delete the scoop?
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Genuine communications and ethics in Social Media is not what one can ignore, including those who used to carry the title of Social Media Director or even if they still carry the title. We need to ... Delete the scoop?
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In the world of digital marketing, brands measure number of visits, time spent and number of clicks etc.; something widely referred as number crunching upon user behaviour analysis and evaluation. ...
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Moderation and behaviour analysis are absolutely two vital components of businesses of all kind and size, nowadays. Strengthening relationship with customers won’t be possible unless businesses g... Delete the scoop?
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Since Social Media hasn't taken seriously by businesses and organisations, including charities and surprisingly "leadership" and management consultancies, we still see many casualties of brand ima... Delete the scoop?
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Was it just a hoax or a real threat to students? Those are the questions Olathe police had to try to answer after discovering a disturbing post on Facebook. Delete the scoop?
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