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Customer Service is the new PR

Customer Service is the new PR | Social Media, the new era to PR | Scoop.it
In the world of digital marketing, brands measure number of visits, time spent and number of clicks etc.; something widely referred as number crunching upon user behaviour analysis and evaluation. ...
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Social Media, the new era to PR
Case studies about how brands use Social Media
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The Social Media Communications planning puzzle

The Social Media Communications planning puzzle | Social Media, the new era to PR | Scoop.it
KISS is the remedy to ill Social Media Communications strategy of businesses and enterprises all around, regardless of management style and country of origin; what deems vital is the acknowledgme...
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KLM’s Brand Social Positioning

KLM’s Brand Social Positioning | Social Media, the new era to PR | Scoop.it
A few days ago I had a chat with very good friend about customer loyalty and What KLM did to engage with their customers. We both found what KLM did a truly awesome move; the idea behind this blo...
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Social Media; People Media

Social Media; People Media | Social Media, the new era to PR | Scoop.it
Social Media is all about communications and sadly one of the largest Telecommunications companies got it wrong. Social Media is the only medium that brands have no control over, no matter how much...
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Why ask McDonalds how not to do Social Media and PR

Why ask McDonalds how not to do Social Media and PR | Social Media, the new era to PR | Scoop.it
As you know McDonalds recently started a Social Media campaign on Twitter by promoting two hashtags #MeetTheFarmers and #McDStories; which went terribly wrong and even admitted by the Fast Food ch...
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Ignore is not a communication technique: Morrisons’ Social Media case study

Ignore is not a communication technique: Morrisons’ Social Media case study | Social Media, the new era to PR | Scoop.it
We all saw it recently how Morrisons became the latest causality of Social Media mismanagement. A Twitter handle "Morrisons_PLC" took control of communicating with the Morrisons' audience in rel...
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Social Media is about generating trust

Social Media is about generating trust | Social Media, the new era to PR | Scoop.it
Social Media is not as virtual as some may think. It is a communication platform on which real people talk; and seeing them as potential "clicks" is not as wise as what some may think. Actually, Sa...
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Instead of Marketing, Businesses Should Use Social Media for Customer Support - Business Insider

Instead of Marketing, Businesses Should Use Social Media for Customer Support - Business Insider | Social Media, the new era to PR | Scoop.it
GeekInstead of Marketing, Businesses Should Use Social Media for Customer SupportBusiness InsiderThe trend for the last 3 or 4 years has been for businesses to try to tap into social media as a broadcasting tool.
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How Eurostar became the latest casualty of crisis mismanagement

How Eurostar became the latest casualty of crisis mismanagement | Social Media, the new era to PR | Scoop.it
Eurostar used traditional media in the best of their ability to spin things, but they and their appointed Social Media agency, We Are Social, failed to understand how crisis should be managed in ...
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How to take over a dormant Twitter profile?

How to take over a dormant Twitter profile? | Social Media, the new era to PR | Scoop.it
Genuine communications and ethics in Social Media is not what one can ignore, including those who used to carry the title of Social Media Director or even if they still carry the title. We need to ...
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Customer Service is the new PR

Customer Service is the new PR | Social Media, the new era to PR | Scoop.it
In the world of digital marketing, brands measure number of visits, time spent and number of clicks etc.; something widely referred as number crunching upon user behaviour analysis and evaluation. ...
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Social Media and new era to PR

Social Media and new era to PR | Social Media, the new era to PR | Scoop.it
Moderation and behaviour analysis are absolutely two vital components of businesses of all kind and size, nowadays. Strengthening relationship with customers won’t be possible unless businesses g...
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Social Media Citizenship

Social Media Citizenship | Social Media, the new era to PR | Scoop.it
Since Social Media hasn't taken seriously by businesses and organisations, including charities and surprisingly "leadership" and management consultancies, we still see many casualties of brand ima...
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Social media threat causes panic amongst some school parents

Social media threat causes panic amongst some school parents | Social Media, the new era to PR | Scoop.it
Was it just a hoax or a real threat to students? Those are the questions Olathe police had to try to answer after discovering a disturbing post on Facebook.
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