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Six case studies and infographics on the optimal time to send emails

Six case studies and infographics on the optimal time to send emails | Social Media Advocacy | Scoop.it
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Social Media Advocacy | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Social Media Today: Managing the Social Media Mix

Social Media Today: Managing the Social Media Mix | Social Media Advocacy | Scoop.it
Social media is a continually evolving realm with amazing potential for business communications, but it doesn’t have to be overwhelming.
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CNN Tech: Forget your gadgets at 'digital detox' camp

CNN Tech: Forget your gadgets at 'digital detox' camp | Social Media Advocacy | Scoop.it
If your smartphone is attached to your hip and your blood flows like a Twitter feed, maybe it's time to disconnect for a bit.
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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership by Beth Kanter

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership by Beth Kanter | Social Media Advocacy | Scoop.it
As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set? Certainly, your
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The Many Faces of Influence Infographic by @Traackr

The Many Faces of Influence Infographic by @Traackr | Social Media Advocacy | Scoop.it
Understand online influence, the types of influencer personas and how to incorporate influencer engagement into your digital marketing.
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Forbes: The Top 20 Women Social Media Influencers

Forbes: The Top 20 Women Social Media Influencers | Social Media Advocacy | Scoop.it
Which 20 woman in social media have the most active and strongest social media networks?
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Social Media Advocacy | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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HHS Digital Strategy: Glad You Asked: Making PubMed Mobile

HHS Digital Strategy: Glad You Asked: Making PubMed Mobile | Social Media Advocacy | Scoop.it
On several of our posts, we’ve asked you to tell us what other information you’d like to see optimized for mobile devices. PubMed is at the top of your list.
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A Printable Guide to Social Media [#Infographic]

A Printable Guide to Social Media [#Infographic] | Social Media Advocacy | Scoop.it

Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.

But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.

 

Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.

Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...


Via Lauren Moss
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Pedro Barbosa's curator insight, March 2, 2013 5:16 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Katelm's curator insight, March 4, 2013 5:44 AM

Un résumé graphique pour savoir à quoi correspond les differends réseaux sociaux, comment s'y inscrire et le vocabulaire associé.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Cool!

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Jeff Bullas's Blog: 10 Social Media Secrets from the Social Scientist

Jeff Bullas's Blog: 10 Social Media Secrets from the Social Scientist | Social Media Advocacy | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Social Media Advocacy | Scoop.it

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.

 

Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...


Via Lauren Moss
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Philippe Trebaul's curator insight, March 2, 2013 6:08 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente?

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 6:51 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente ?

"If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media"...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Bart van Maanen's curator insight, March 3, 2013 9:21 AM

Nice.

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11 Simple Concepts to Become a Better Leader

11 Simple Concepts to Become a Better Leader | Social Media Advocacy | Scoop.it
Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders for my last book, to determine what made them so likeable and their
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Business Insider: 8 Things Really Successful People Do

Business Insider: 8 Things Really Successful People Do | Social Media Advocacy | Scoop.it
Achieve more, faster.
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Social Media Advocacy | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.

 

This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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Social Media Today: 51 Inspirational Quotes for Being Successful Content Creators

Social Media Today: 51 Inspirational Quotes for Being Successful Content Creators | Social Media Advocacy | Scoop.it
I know how hard it is to work as a content marketer as you must always be creative, ready to adjust to new challenges and learn fast.
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Pew Internet & American Life Project: Civic Engagement in the Digital Age

Pew Internet & American Life Project: Civic Engagement in the Digital Age | Social Media Advocacy | Scoop.it
Online and offline political engagement | Pew Internet & American Life Project
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Social Media Statistics: Huffington Post Infographic

Social Media Statistics: Huffington Post Infographic | Social Media Advocacy | Scoop.it

Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?

What if we told you that 25 percent of Facebook users don’t bother with any kind of privacysettings?

Or that Google+’s +1 button is used 5 million times per day?

 

The past year was a wonderful world of social media. Infographics also were a huge hit in 2012. This infographic from the Huffington Post and content below offer more details.

 


Via Lauren Moss
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Retro Social Media's comment, April 14, 2013 6:53 PM
Love this :)
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Social Media Advocacy | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).


Via Lauren Moss
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How companies structure their social media: in numbers

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
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Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment, April 16, 2013 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)
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The 7 most interesting social media stats and what to learn from them

The 7 most interesting social media stats and what to learn from them | Social Media Advocacy | Scoop.it
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on:
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Social Media Advocacy | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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HHS Digital Strategy: Get “In the Know” on Social Media

HHS Digital Strategy: Get “In the Know” on Social Media | Social Media Advocacy | Scoop.it
‘In the Know’ is a how-to webinar series on different social media channels offering basic information, tips, and hints.
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12 Most Fabulous Ways to Make Your Facebook Cover Photo Pop

12 Most Fabulous Ways to Make Your Facebook Cover Photo Pop | Social Media Advocacy | Scoop.it
Social media professional, Rebekah Radice, wows us with the 12 Most Fabulous Ways to Make Your Facebook Cover Photo Pop!
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How To Write An Effective Point Of View

How To Write An Effective Point Of View | Social Media Advocacy | Scoop.it
By Writer's Relief staff: Point of View (or “POV,” as we’ll occasionally refer to it in this article) can be one of the most important choices you make for your novel or short story, long before you ever put your pen to the paper.
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10 Leadership Nuggets from Betty Friedan

10 Leadership Nuggets from Betty Friedan | Social Media Advocacy | Scoop.it
Words from a leader of the Women's Movement have relevance and resonance today.The ground breaking book, The Feminine Mystique, celebrates its 50th anniversary today.We live in seemingly different
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