“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
As the value of Twitter soars on Wall Street, I found myself wanting a snapshot of where social media stands right now. Broadly speaking, how are companies using social media? Is it mainly just for marketing?
The opinion piece below suggests that unpaid internships are bad not only for interns but for the sector as a whole. NPQ may not agree with all of the points being made, but we think that it is invites discussion well worth having.
In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.
On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...
Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.
Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.
From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.