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Scooped by Linda Reinstein onto Social Media Advocacy |
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![In Numbers: How companies structure social media campaigns [infographic] | Social Media Advocacy | Scoop.it](http://img.scoop.it/SVRMKdThJXyNtVVHLZ_zkDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here. In summary: 42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively). Via Lauren Moss
Linda Reinstein's insight:
How companies structure their social media: in numbers
Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary: 42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Two Pens's curator insight,
April 14, 11:41 AM
Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 
Laser Focus Coaching's comment,
April 16, 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment,
April 16, 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)
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As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?
Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...
View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment... Via Lauren Moss Delete the scoop?
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Via Lauren Moss 
Steven Krohn's comment,
April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
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