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Rescooped by Linda Reinstein from visualizing social media
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The Social Business Shift: What Businesses Have to Do [Infographic]

The Social Business Shift: What Businesses Have to Do [Infographic] | Social Media Advocacy | Scoop.it
Is it about having your brand on Twitter or Facebook? Is it about private social networks?
Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

To pull this off, organizations need to establish a more transparent environment, both externally and internally. A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes; it allows communication to go from a top-down model to a back-and-forth, up-down strategy.

The social business shift is leading to a social business economy...
Via janlgordon, Lauren Moss
more...
Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Rescooped by Linda Reinstein from visualizing social media
Scoop.it!

The Social Business Shift: What Businesses Have to Do [Infographic]

The Social Business Shift: What Businesses Have to Do [Infographic] | Social Media Advocacy | Scoop.it
Is it about having your brand on Twitter or Facebook? Is it about private social networks?
Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

To pull this off, organizations need to establish a more transparent environment, both externally and internally. A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes; it allows communication to go from a top-down model to a back-and-forth, up-down strategy.

The social business shift is leading to a social business economy...
Via janlgordon, Lauren Moss
more...
Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business