One of the challenges of being a self-employed consultant doing your own social media is that it takes time. While it would be nice to have the time to be active on all social media platforms, the reality is that you need to be focussed.
The most important thing to think about when choosing which social media platforms to be active on is to think about your ideal client.
Who is the person that you are ultimately trying to reach? Once you have answered that question, you can look at the demographics of users for each platform to determine whether it’s of value for your business. Full Article.
"I created this Kindle training course because I know how much you want to get your book out there...
Maybe it's an idea you've been thinking about for a while. Or maybe it's half completed and you need that final push to finish – and publish. Or maybe you've heard about this new world of digital publishing and you want to know more?
I published my first book in 2011. I didn’t go the traditional route; I found the world of digital publishing – the kindle, the nook, the sony e-reader – in fact nine digital platforms (and growing).
And because I know how easy this is I want to show you exactly how you can do the same
So I created this programme with step-by-step training on how to write your book (or how to get help with the writing if you don’t have the time to write or you just don’t like to write) and how to publish your book so that it’s up for sale – literally – overnight.
what book you should write - even if you think you already know - so that you reach more people
how a book fits into your business strategy so you position yourself for maximum profits
how to make the writing easy with frameworks to organise your content
productivity that will get your book done - even if you think you don't have the time
how to format your book with MS Word - no html or fancy software required
what you must have on your cover and my favourite place to get high quality, affordable designs - I even show you exactly how to use this site and my insider tips for getting the best out of your designer
how to position your book to sell on Amazon - everything you need to know - from categories to keywords
how to publish your book if you want to be hands-off and leave the tech to someone else
insider pricing and promotion secrets to get sales - this alone can get you a bestseller without any additional marketing - I know - I've tested it!
nine ideas to take your business to the next level
a bonus video on "what not to do" - learn from my mistakes!
advanced steps in case you catch the publishing bug and want to know where you can go next
This course is everything you need to know whether you already have a book and you want to know how to sell more copies, or whether you're starting completely from scratch and you don't even consider yourself a writer.
Small business owners shouldn't fear or hesitate when it comes to social media. How to Succeed with Social Media, a Guide for Small Business is a simple how to start with social media for business owners.
Rebelmouse is quite simply superb. This new web tool allows you to create a gorgeous social front page by pulling in your latest Twitter and Facebook posts. You can add, edit, delete and style each of the items tht appear on your page. Interestingly, the page you create looks very much like Pinterest - specifically designed to engage the reader by displaying images in full.
Rebelmouse is free if you're using just your name in the URL, and low cost options for ad dinging your custome domain name are on their way soon. So you could create a page called www.social.domain.com to easily direct your visitors to your latest social media activity.
A social media plan (goals, audiences, integration with other communications channels, content focus), have dabbled with a range of social media tools, but haven't been able to put the right combo of tactics into play... Social Media Tactics for Non Profits...
The team at Girardbrewer.com lives and breathes social media marketing, so we thought we'd share information on tools for managing the process. It's all about Social Media Marketing Systems (SMMS). With every online ...
We monitored the use of a range of established and experimental social media tools to track how they were utilised by both 'real' and 'virtual' delegates before, during and after an event. We expected that this activity would ...
One company that has developed and successfully implemented an integrated social media strategy is Lowe's. Lowe's has focused on three social platforms: Twitter, Facebook, and the newest game player, Pinterest...
The three essential keys to marketing your content is optimizing your on-line properties for discovery through search, social and email. Providing a variety of multi-media content that caters to the viewing and reading preferences for your audience and finally make it easy to share... More
A CMO's Guide to Marketing with LinkedIn [Infographic] Business 2 Community Did you know that LinkedIn is 277 percent more effective for lead generation than Facebook and Twitter? Or that LinkedIn now boasts 200 million members?
The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.
Social Shares is Fast Becoming the New SEO • This is Why I Created a Social Web Link Wheel • Once You have Your Social Link Wheel in Place • You will want to Create and Curate Quality Content and Syndicate that Content to your Social Link Wheel to...
According to the National Retail Federation, a record 170 million Americans will celebrate Halloween this year. That means there’s a huge opportunity for your business to join the celebration with some clever Halloween social media marketing.
It helps to be pretty......Most of the users on LinkedIn believe that it benefits them to have a picture on their profile.
In a study conducted by TheLadders, an eye tracking heatmap shows that recruiters spend 19 percent of the total time they spend on your profile looking at your picture. Then, your current job position and education are glanced at, but not so much time is spent on your skills, specialties or older work experiences.
The "eye tacking" technique examined the eye movements of 30 professional recruiters during a 10-week period to "record and analyze where and how long someone focuses when digesting a piece of information or completing a task."
The Social Media Examiner report illustrates how marketers are using and considering using several social marketing channels including Facebook, Twitter, Blogs, Google+, Video and photo sharing sites such as Pinterest and Instagram.
* Social Media Marketing Takes A Lot of Time:
Why does social media marketing take so much time? There are several reasons. The biggest reason is that creating and/or curating compelling content and engaging with people across various social channels is time consuming.
* Social Media Maturity Matters:
I liken social media marketing to planting a tree. It calls for a plan, patience and persistence over a sustained period of time. And, let’s not overlook the importance of high quality content.
The importance of refreshing and repositioning your approach to the social media metrics that you use to analyze your social media presence cannot be too exaggerated.
As the use of social media for business progresses to higher levels of sophistication and better experience for customers, it becomes increasingly important to keep working on your social media metrics, which measure your ROI from your social media presence.
Relying too much on the age-old metrics such as likes and number of fans and followers (which are of course still quite relevant) will not present a true picture of the efficacy of your social presence. The metrics that matter will depend on several factors such as the size of your business, vertical, products, social media goals and so on. Social Media - Here are some general pointers on what to look for to measure the value your social media presence...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.