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How To Know When Your Social Media Marketing is Not Working

How To Know When Your Social Media Marketing is Not Working | Social Media & SEO Advice | Scoop.it
Social media marketing for businesses is all the rage. There are times when you discover it's not working. Look for these symptoms then repair accordingly!
Jim Niemela's insight:

Social media marketing for businesses is all the rage. There are times when you discover it’s not working. Look for these symptoms then repair accordingly!

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The Relationship between Marketing and SEO

The Relationship between Marketing and SEO | Social Media & SEO Advice | Scoop.it
Every professional in marketing understands the importance of SEO. However, it does seem like this term has become a bit of a buzz-word lately. People understand it’s important, but most don’t
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Here is the relationship between marketing and seo:

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Post-Grad Tips: 7 Reasons To Keep Your Options Open | Come Recommended

Post-Grad Tips: 7 Reasons To Keep Your Options Open | Come Recommended | Social Media & SEO Advice | Scoop.it
Are you getting ready to graduate from college? Here are some tips to help you keep your options open during your post-grad career.
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Here are 7 reasons to keep your options open.

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8 Ways to Keep Your Social Media Updates Fresh | Social Media Today

8 Ways to Keep Your Social Media Updates Fresh | Social Media Today | Social Media & SEO Advice | Scoop.it
Small business owners managing their own social media often ask the same question: “How can I keep my updates fresh and engaging?
Jim Niemela's insight:

Here are some great Social Media tips.

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The 5 Forms of Social Media that are Total Money Makers

The 5 Forms of Social Media that are Total Money Makers | Social Media & SEO Advice | Scoop.it
What forms of social media can you take advantage right now to make money online? Here are 5 simple total money makers for you to exploit.
Jim Niemela's insight:

There are many forms of social media that you can use to your advantage to make money online. This blog post is not nearly going to be big enough to cover all the different forms of social media, but it will give you a good clue of what you can be doing to grow your business.

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Mobile Is The New Black: How to Make Your Social Media Mobile Friendly | Social Media Today

Mobile Is The New Black: How to Make Your Social Media Mobile Friendly | Social Media Today | Social Media & SEO Advice | Scoop.it
There are over 6 billion active mobile phones in the world. Are you capturing your mobile audience? Here are a few points to integrate social media on mobile.
Jim Niemela's insight:

Here are a few commonly overlooked points:

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Tips For Developing a SEO Content Marketing Strategy

Tips For Developing a SEO Content Marketing Strategy | Social Media & SEO Advice | Scoop.it
Tips for developing a SEO content marketing strategy for your business blog. You need great content and a plan to get that coveted top spot.
Jim Niemela's insight:

Great SEO tips.

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How To Know When Your Social Media Marketing is Not Working

How To Know When Your Social Media Marketing is Not Working | Social Media & SEO Advice | Scoop.it
Social media marketing for businesses is all the rage. There are times when you discover it's not working. Look for these symptoms then repair accordingly!
Jim Niemela's insight:

Social media marketing for businesses is all the rage. There are times when you discover it’s not working. Look for these symptoms then repair accordingly!

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12 Social Media Tips for Bloggers

12 Social Media Tips for Bloggers | Social Media & SEO Advice | Scoop.it
Ask any blogger about marketing and you're sure to hear social media pop up. Social media is the behemoth on the Internet. It's immensely powerful and still very young. Everyone's using it, but not...

Via Joy Bhattacharya
Jim Niemela's insight:

Great tips for bloggers.

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LINK BUILDING - 30 Quick & Easy Ways to Increase Your Site's Linkability

LINK BUILDING - 30 Quick & Easy Ways to Increase Your Site's Linkability | Social Media & SEO Advice | Scoop.it
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.

Via Peg Corwin
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Peg Corwin's curator insight, October 29, 2013 10:16 PM

See different LINK BUILDING tactics you can use to increase your website traffic.  


I like the organization of these activities - by time.   See some you can do if you have "a nice chunk of time," an hour, 30 minutes, or maybe just 5-10 minutes.


If you like this scoop, please consider a thumbs up or share.

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Six Signs You're Using Social Media Wrong

Six Signs You're Using Social Media Wrong | Social Media & SEO Advice | Scoop.it
Just because you use social media doesn't mean you use it right for your business. Here's why.
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You — or your social media marketing ‘pro’ — might be using social media the wrong way if:

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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Social Media & SEO Advice | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

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News On Facebook: How Social Media Is Changing News Consumption

News On Facebook: How Social Media Is Changing News Consumption | Social Media & SEO Advice | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.


Via Lauren Moss
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Cllr Jane MA Martin's curator insight, October 31, 2013 4:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 5:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

Sign up and receive monthly digital business insights.

Curated for you and free to share http://bit.ly/1f9UXDG .

MJUNCKE's curator insight, November 3, 2013 8:47 AM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

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5 New Realities of SEO

5 New Realities of SEO | Social Media & SEO Advice | Scoop.it
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

Via Bonnie Burns
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Bonnie Burns's curator insight, October 16, 2013 11:27 AM

Google officially rolled out a new search algorithm recently that employs a great deal of their progress in semantic search. The update is called “Hummingbird” and while traces of it have been coming in previous updates, this one is significant and lasting.

 

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Want a Great Job? Be Ready to W O R K

Want a Great Job? Be Ready to W O R K | Social Media & SEO Advice | Scoop.it
Over the years, I've had the opportunity to work with many folks trying to position themselves for a new job: recent grads, people transitioning to new careers, those that have been laid-off etc. In
Jim Niemela's insight:

The W O R K acronym:

 

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5 Google+ Insights, Resources and Tips for Business - Plus Infographic

5 Google+ Insights, Resources and Tips for Business - Plus Infographic | Social Media & SEO Advice | Scoop.it
Social networks are evolving before our eyes. The changes are often subtle and hidden.The three major social media networks have different personas. Google sees Google+ as core to its entire online services. Facebook is about your "Online identity" and friends and family and Twitter is about "Events"
Jim Niemela's insight:

Infographic! 5 great Google+ Insights

 

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Social Media Tips for the Holidays | Social Media Today

Social Media Tips for the Holidays | Social Media Today | Social Media & SEO Advice | Scoop.it
Are you prepared for the holidays? Here are some tips for how to adjust your social media activities for the season's festivities.
Jim Niemela's insight:

Great Social Media Tips!

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4 Keys to Using Social Media Content for Real-Time Marketing

4 Keys to Using Social Media Content for Real-Time Marketing | Social Media & SEO Advice | Scoop.it
For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep ...
Jim Niemela's insight:

Here are four tips on how brands can use social media content to accelerate their real-time marketing efforts.

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Using SEO Keyword Phrases in Your LinkedIn Profile

Using SEO Keyword Phrases in Your LinkedIn Profile | Social Media & SEO Advice | Scoop.it
Generate leads by using keywords in your LinkedIn profile SEO strategy.
Jim Niemela's insight:

How to use SEO keyword phrases in your LinkedIn profile.

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How Social Media Can Power Your Job Search

How Social Media Can Power Your Job Search | Social Media & SEO Advice | Scoop.it
Job seekers find a reliable resource in the Internet. This socially enriched space makes it possible to connect with people far and wide and to unearth via
Jim Niemela's insight:

Job seekers find a reliable resource in the Internet. This socially enriched space makes it possible to connect with people far and wide and to unearth via…

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Social Media and Business Building and Development | Social Media Today

Social Media and Business Building and Development | Social Media Today | Social Media & SEO Advice | Scoop.it
Social media is now a crucial part of any successful businesses marketing plan.
Jim Niemela's insight:

Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas, and maybe these facts will give you a push to try it.

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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | Social Media & SEO Advice | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky, Josepf J Haslam
Jim Niemela's insight:

Great social media and SEO advice

 

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Jeff Domansky's curator insight, October 29, 2013 10:08 AM

It's important to ensure that your social media marketing programs measure up. Heere are five tips to help.

Todd Johnson's curator insight, October 31, 2013 1:43 AM

The trick- what data is applicable!!

Rescooped by Jim Niemela from Google Plus and Social SEO
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How Social Media Impacts SEO

How Social Media Impacts SEO | Social Media & SEO Advice | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Guillaume Decugis, Neil Ferree
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

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How Local Businesses Should Size Up & Tackle Social Media

How Local Businesses Should Size Up & Tackle Social Media | Social Media & SEO Advice | Scoop.it

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.


Via Bonnie Burns
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Bonnie Burns's curator insight, October 25, 2013 12:29 PM

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.

Jim Niemela's curator insight, October 26, 2013 2:32 AM

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Here is the answer:

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How Will Google Hummingbird Change SEO? | Daily SEO Tip

How Will Google Hummingbird Change SEO? | Daily SEO Tip | Social Media & SEO Advice | Scoop.it
The term “organic” defines Google’s search algorithms. Always changing, always evolving. If you’re a regular practitioner of spammy SEO tactics and cheap b

Via Bonnie Burns
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Bonnie Burns's curator insight, October 28, 2013 12:54 PM

You need a long-term plan for going about search engine marketing. It’s not about “beating the system”, it’s about working smarter rather than harder. So how will Google Hummingbird change SEO?

Balamurugan T (2000+ Conn...)'s curator insight, October 28, 2013 10:42 PM

add your insight...

 
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How Local Businesses Should Size Up & Tackle Social Media

How Local Businesses Should Size Up & Tackle Social Media | Social Media & SEO Advice | Scoop.it

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.


Via Bonnie Burns
Jim Niemela's insight:

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Here is the answer:

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Bonnie Burns's curator insight, October 25, 2013 12:29 PM

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.