What forms of social media can you take advantage right now to make money online? Here are 5 simple total money makers for you to exploit.
Jim Niemela's insight:
There are many forms of social media that you can use to your advantage to make money online. This blog post is not nearly going to be big enough to cover all the different forms of social media, but it will give you a good clue of what you can be doing to grow your business.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?
The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.
As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....
The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.
Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.
Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and Social Media teams strategically working together.
A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to lots and lots of dollar signs – for the client and in your bonus.