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The Relationship between Marketing and SEO

The Relationship between Marketing and SEO | Social Media & SEO Advice | Scoop.it
Every professional in marketing understands the importance of SEO. However, it does seem like this term has become a bit of a buzz-word lately. People understand it’s important, but most don’t
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Here is the relationship between marketing and seo:

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Using SEO Keyword Phrases in Your LinkedIn Profile

Using SEO Keyword Phrases in Your LinkedIn Profile | Social Media & SEO Advice | Scoop.it
Generate leads by using keywords in your LinkedIn profile SEO strategy.
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How to use SEO keyword phrases in your LinkedIn profile.

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How To Know When Your Social Media Marketing is Not Working

How To Know When Your Social Media Marketing is Not Working | Social Media & SEO Advice | Scoop.it
Social media marketing for businesses is all the rage. There are times when you discover it's not working. Look for these symptoms then repair accordingly!
Jim Niemela's insight:

Social media marketing for businesses is all the rage. There are times when you discover it’s not working. Look for these symptoms then repair accordingly!

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LINK BUILDING - 30 Quick & Easy Ways to Increase Your Site's Linkability

LINK BUILDING - 30 Quick & Easy Ways to Increase Your Site's Linkability | Social Media & SEO Advice | Scoop.it
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.

Via Peg Corwin
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Peg Corwin's curator insight, October 29, 2013 10:16 PM

See different LINK BUILDING tactics you can use to increase your website traffic.  


I like the organization of these activities - by time.   See some you can do if you have "a nice chunk of time," an hour, 30 minutes, or maybe just 5-10 minutes.


If you like this scoop, please consider a thumbs up or share.

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How Will Google Hummingbird Change SEO? | Daily SEO Tip

How Will Google Hummingbird Change SEO? | Daily SEO Tip | Social Media & SEO Advice | Scoop.it
The term “organic” defines Google’s search algorithms. Always changing, always evolving. If you’re a regular practitioner of spammy SEO tactics and cheap b

Via Bonnie Burns
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Bonnie Burns's curator insight, October 28, 2013 12:54 PM

You need a long-term plan for going about search engine marketing. It’s not about “beating the system”, it’s about working smarter rather than harder. So how will Google Hummingbird change SEO?

Balamurugan T (2000+ Conn...)'s curator insight, October 28, 2013 10:42 PM

add your insight...

 
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10 Smart SEO Tips for Writers - Business 2 Community

10 Smart SEO Tips for Writers - Business 2 Community | Social Media & SEO Advice | Scoop.it
Jim Niemela's insight:

Content marketing is all about achieving reach. You are creating content in order to reach more people. Here are 10 great SEO tips for writers.

Content marketing is all about achieving reach. You are creating content in order to reach more people. If you didn’t know that, read sentence one three times.
Read more at http://www.business2community.com/seo/10-smart-seo-tips-for-writers-0477930#SFP89kyZ9ueO5P1d.99Content marketing is all about achieving reach. You are creating content in order to reach more people. If you didn’t know that, read sentence one three times.
Read more at http://www.business2community.com/seo/10-smart-seo-tips-for-writers-0477930#SFP89kyZ9ueO5P1d.99
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Social Media is making SEO more personal

Social Media is making SEO more personal | Social Media & SEO Advice | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
Jim Niemela's insight:

Social Media plays a bigger role now than ever before in SEO.

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ItsMenaJo (GetGeekemarketing)'s curator insight, September 29, 2013 1:52 PM

Good point about re-sharing old blog posts. These can be repurposed as well, to give old content a new dimension. It's easy to share the new stuff but let's not forget some of the oldies...

Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful | Social Media & SEO Advice | Scoop.it

Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and Social Media teams strategically working together.

 

A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to lots and lots of dollar signs – for the client and in your bonus.

 

Here are the top three ways to set up and benefit from a powerful collaboration: http://searchenginewatch.com/article/2296065/Top-3-Ways-SEO-and-Social-Can-Work-Together-to-Make-Each-Other-Insanely-Successful ;

 


Via Antonino Militello
Jim Niemela's insight:

Here's how to be successful using SEO and social media.

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The 5 Forms of Social Media that are Total Money Makers

The 5 Forms of Social Media that are Total Money Makers | Social Media & SEO Advice | Scoop.it
What forms of social media can you take advantage right now to make money online? Here are 5 simple total money makers for you to exploit.
Jim Niemela's insight:

There are many forms of social media that you can use to your advantage to make money online. This blog post is not nearly going to be big enough to cover all the different forms of social media, but it will give you a good clue of what you can be doing to grow your business.

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Tips For Developing a SEO Content Marketing Strategy

Tips For Developing a SEO Content Marketing Strategy | Social Media & SEO Advice | Scoop.it
Tips for developing a SEO content marketing strategy for your business blog. You need great content and a plan to get that coveted top spot.
Jim Niemela's insight:

Great SEO tips.

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How Social Media Impacts SEO

How Social Media Impacts SEO | Social Media & SEO Advice | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Guillaume Decugis, Neil Ferree
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

Rescooped by Jim Niemela from Social Search & SEO
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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | Social Media & SEO Advice | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky, Josepf J Haslam
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Great social media and SEO advice

 

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Jeff Domansky's curator insight, October 29, 2013 10:08 AM

It's important to ensure that your social media marketing programs measure up. Heere are five tips to help.

Todd Johnson's curator insight, October 31, 2013 1:43 AM

The trick- what data is applicable!!

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12 Social Media Tips for Bloggers

12 Social Media Tips for Bloggers | Social Media & SEO Advice | Scoop.it
Ask any blogger about marketing and you're sure to hear social media pop up. Social media is the behemoth on the Internet. It's immensely powerful and still very young. Everyone's using it, but not...

Via Joy Bhattacharya
Jim Niemela's insight:

Great tips for bloggers.

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Rescooped by Jim Niemela from SEO and Social Media Marketing
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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Social Media & SEO Advice | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

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How to Rock Social Media in 30 Minutes a Day | Visual.ly

How to Rock Social Media in 30 Minutes a Day | Visual.ly | Social Media & SEO Advice | Scoop.it
As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to s

Via Mitchell Levy
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Mitchell Levy's curator insight, July 19, 2013 6:24 PM

Love this graphic. This is what everyone needs to do!

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» Today's SEO: How To Earn Rankings Through Content, Teamwork, And Collaboration

» Today's SEO: How To Earn Rankings Through Content, Teamwork, And Collaboration | Social Media & SEO Advice | Scoop.it
Google has gone on the record to state it heavily favors earned rankings, changing SEO and impacting digital marketing dramatically. Here are the steps it takes
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