Social Media Marketing Strategies and Tools
648 views | +0 today
Follow
Social Media Marketing Strategies and Tools
Social Media Marketing Strategies, Tips, Tools and Advice
Your new post is loading...
Your new post is loading...
Scooped by contentmarketingdigest
Scoop.it!

Social Networks: Which Social Network Platform Should My Business Use?

Social Networks: Which Social Network Platform Should My Business Use? | Social Media Marketing Strategies and Tools | Scoop.it

One of the challenges of being a self-employed consultant doing your own social media is that it takes time. While it would be nice to have the time to be active on all social media platforms, the reality is that you need to be focussed.

The most important thing to think about when choosing which social media platforms to be active on is to think about your ideal client.

Who is the person that you are ultimately trying to reach? Once you have answered that question, you can look at the demographics of users for each platform to determine whether it’s of value for your business. Full Article.

Resources for Social Media in Business


more...
No comment yet.
Rescooped by contentmarketingdigest from Udemy
Scoop.it!

How To Publish Your Book On Kindle

How To Publish Your Book On Kindle | Social Media Marketing Strategies and Tools | Scoop.it

Boost your brand, increase your credibility and get more sales with kindle publishing - the complete step-by-step training on how to publish your eBook on Kindle.

"I created this Kindle training course because I know how much you want to get your book out there...


Maybe it's an idea you've been thinking about for a while. Or maybe it's half completed and you need that final push to finish – and publish. Or maybe you've heard about this new world of digital publishing and you want to know more?



This is the complete step by step program will show you exactly how to do that


I published my first book in 2011. I didn’t go the traditional route; I found the world of digital publishing – the kindle, the nook, the sony e-reader – in fact nine digital platforms (and growing).


And because I know how easy this is I want to show you exactly how you can do the same


So I created this programme with step-by-step training on how to write your book (or how to get help with the writing if you don’t have the time to write or you just don’t like to write) and how to publish your book so that it’s up for sale – literally – overnight.


You’ll learn:

  • what book you should write - even if you think you already know - so that you reach more people
  • how a book fits into your business strategy so you position yourself for maximum profits
  • how to make the writing easy with frameworks to organise your content
  • productivity that will get your book done - even if you think you don't have the time
  • how to format your book with MS Word - no html or fancy software required
  • what you must have on your cover and my favourite place to get high quality, affordable designs - I even show you exactly how to use this site and my insider tips for getting the best out of your designer
  • how to position your book to sell on Amazon - everything you need to know - from categories to keywords
  • how to publish your book if you want to be hands-off and leave the tech to someone else
  • insider pricing and promotion secrets to get sales - this alone can get you a bestseller without any additional marketing - I know - I've tested it!
  • nine ideas to take your business to the next level
  • a bonus video on "what not to do" - learn from my mistakes!
  • advanced steps in case you catch the publishing bug and want to know where you can go next



This course is everything you need to know whether you already have a book and you want to know how to sell more copies, or whether you're starting completely from scratch and you don't even consider yourself a writer.


Sign up now and start your book today!

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Some more thoughts on Social Media and ROI [Infographic]

Some more thoughts on Social Media and ROI [Infographic] | Social Media Marketing Strategies and Tools | Scoop.it
Yesterday, the above infographic popped up on my radar (thanks, V. Harris). At first, I thought “here we go again: another crap social media ROI infographic.” But then I took a closer l...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

10 Astonishing Facts About Social Media Activity

10 Astonishing Facts About Social Media Activity | Social Media Marketing Strategies and Tools | Scoop.it

If you were to print the amount of photos uploaded to Facebook in a single day, they would stack taller than 8 Eiffel Towers. Over 294 billion emails are sent each day.

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Social Media Marketing Strategies and Tools | Scoop.it
Content marketing isn't just about writing blog posts anymore, it's about telling good stories well. Learn how to be a successful content marketing in 10 steps from Ann Handley and Joe Chernov.
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

How to Implement and Succeed with Social Media - A Guide for Small Business

How to Implement and Succeed with Social Media - A Guide for Small Business | Social Media Marketing Strategies and Tools | Scoop.it
Small business owners shouldn't fear or hesitate when it comes to social media. How to Succeed with Social Media, a Guide for Small Business is a simple how to start with social media for business owners.
more...
No comment yet.
Rescooped by contentmarketingdigest from Content Marketing Digest
Scoop.it!

Automatically Create Your Social Home Page with RebelMouse

Automatically Create Your Social Home Page with RebelMouse | Social Media Marketing Strategies and Tools | Scoop.it
Rebelmouse is quite simply superb. This new web tool allows you to create a gorgeous social front page by pulling in your latest Twitter and Facebook posts. You can add, edit, delete and style each of the items tht appear on your page. Interestingly, the page you create looks very much like Pinterest - specifically designed to engage the reader by displaying images in full.

Rebelmouse is free if you're using just your name in the URL, and low cost options for ad dinging your custome domain name are on their way soon. So you could create a page called www.social.domain.com to easily direct your visitors to your latest social media activity.

Check out the #ContentMarketing example page:
http://www.rebelmouse.com/contentmarketing

Grab your own Social Front Page:
http://www.rebelmouse.com

It's early days but many marketers are joining to grab their proffered names and titles - so hurray and ensure your get yours - before someone else does!
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Get Past Paralysis: 101 #SocialMedia #Tactics for #Nonprofits ...

Get Past Paralysis: 101 #SocialMedia #Tactics for #Nonprofits ... | Social Media Marketing Strategies and Tools | Scoop.it
A social media plan (goals, audiences, integration with other communications channels, content focus), have dabbled with a range of social media tools, but haven't been able to put the right combo of tactics into play... Social Media Tactics for Non Profits...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Social Media Marketing Systems (SMMS) — Which is Best for You ...

Social Media Marketing Systems (SMMS) — Which is Best for You ... | Social Media Marketing Strategies and Tools | Scoop.it
The team at Girardbrewer.com lives and breathes social media marketing, so we thought we'd share information on tools for managing the process. It's all about Social Media Marketing Systems (SMMS). With every online ...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

If you don't have social media, you are no one...

If you don't have social media, you are no one... | Social Media Marketing Strategies and Tools | Scoop.it
We monitored the use of a range of established and experimental social media tools to track how they were utilised by both 'real' and 'virtual' delegates before, during and after an event. We expected that this activity would ...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

How To Build a Following with an Integrated Social Media Strategy

How To Build a Following with an Integrated Social Media Strategy | Social Media Marketing Strategies and Tools | Scoop.it
One company that has developed and successfully implemented an integrated social media strategy is Lowe's. Lowe's has focused on three social platforms: Twitter, Facebook, and the newest game player, Pinterest...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

10 Ways to Find Customers With Social Media Today | BizLaunch Small Biz Blog

10 Ways to Find Customers With Social Media Today | BizLaunch Small Biz Blog | Social Media Marketing Strategies and Tools | Scoop.it

Looking for more business? Social media might just be your ticket to more sales and an increase in customers. Social media provides many excellent ways to connect with new customers.

Here are 10 strategies you can start using today for better results.

Learn How To Leverage Pinterest in your Marketing Strategy

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

How to Increase your Content Sharing by 700% | Jeffbullas's Blog

How to Increase your Content Sharing by 700% | Jeffbullas's Blog | Social Media Marketing Strategies and Tools | Scoop.it

The three essential keys to marketing your content is optimizing your on-line properties for discovery through search, social and email. Providing a variety of multi-media content that caters to the viewing and reading preferences for your audience and finally make it easy to share... More

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

A CMO's Guide to Marketing with LinkedIn [Infographic] - Business 2 Community

A CMO's Guide to Marketing with LinkedIn [Infographic] - Business 2 Community | Social Media Marketing Strategies and Tools | Scoop.it
A CMO's Guide to Marketing with LinkedIn [Infographic]
Business 2 Community
Did you know that LinkedIn is 277 percent more effective for lead generation than Facebook and Twitter? Or that LinkedIn now boasts 200 million members?
more...
No comment yet.
Rescooped by contentmarketingdigest from Social ads
Scoop.it!

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] #twsads

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] #twsads | Social Media Marketing Strategies and Tools | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Via Social Ads
more...
No comment yet.
Rescooped by contentmarketingdigest from Business in a Social Media World
Scoop.it!

HootSuite adds Scoop.it, StumbleUpon and reddit to App Directory

HootSuite adds Scoop.it, StumbleUpon and reddit to App Directory | Social Media Marketing Strategies and Tools | Scoop.it
HootSuite keeps growing. The social media management platform added five more services to its App Directory on Tuesday.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's comment, October 31, 2012 2:41 AM
Merci du partage, François!
Cendrine Marrouat - cendrinemarrouat.com's comment, October 31, 2012 12:45 PM
Thank you for sharing my article!
Rescooped by contentmarketingdigest from MarketingHits
Scoop.it!

The State Of Social Media Marketing (infographics)

The State Of Social Media Marketing (infographics) | Social Media Marketing Strategies and Tools | Scoop.it

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis


7 items with important business value
:

  • Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
  • Tighter Integration between Social and Rest of Marketing and Business Overall
  • Social Marketers Are Starting to Measure What Matters
  • Marketers Are Yet to Tap into the True Potential of Social
  • Social Marketing Budgets and Resources Insufficient to Drive Value
  • Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
  • Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


Via maxOz, Brian Yanish - MarketingHits.com
more...
EZIA's curator insight, February 10, 2013 10:58 PM

Social Marketing is rising - watch where it's going in 2013.

Scooped by contentmarketingdigest
Scoop.it!

21 Rules For Effective Social Media Marketing Strategies | Beyond Social Medias

21 Rules For Effective Social Media Marketing Strategies | Beyond Social Medias | Social Media Marketing Strategies and Tools | Scoop.it
Social Shares is Fast Becoming the New SEO • This is Why I Created a Social Web Link Wheel • Once You have Your Social Link Wheel in Place • You will want to Create and Curate Quality Content and Syndicate that Content to your Social Link Wheel to...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Six Spookily Effective Halloween Social Media Marketing Tricks - Vocus Blog

Six Spookily Effective Halloween Social Media Marketing Tricks - Vocus Blog | Social Media Marketing Strategies and Tools | Scoop.it
According to the National Retail Federation, a record 170 million Americans will celebrate Halloween this year. That means there’s a huge opportunity for your business to join the celebration with some clever Halloween social media marketing.
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

This Heatmap Proves That Looks Are The Most Important Thing On Your LinkedIn Profile

This Heatmap Proves That Looks Are The Most Important Thing On Your LinkedIn Profile | Social Media Marketing Strategies and Tools | Scoop.it
It helps to be pretty......Most of the users on LinkedIn believe that it benefits them to have a picture on their profile.

In a study conducted by TheLadders, an eye tracking heatmap shows that recruiters spend 19 percent of the total time they spend on your profile looking at your picture. Then, your current job position and education are glanced at, but not so much time is spent on your skills, specialties or older work experiences. 

The "eye tacking" technique examined the eye movements of 30 professional recruiters during a 10-week period to "record and analyze where and how long someone focuses when digesting a piece of information or completing a task."

Read more: http://www.businessinsider.com/should-you-include-a-picture-on-your-linkedin-profile-2012-5#ixzz1wHI3owvg
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Structure Your Social Media Marketing Process for Success

Structure Your Social Media Marketing Process for Success | Social Media Marketing Strategies and Tools | Scoop.it
Social media marketing is a process and like all processes, it requires a structured approach.  Read more to learn how to structure your approach...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Social Media Tools List: The 2012 +100 Social Media Tools - Attraction Marketing

Social Media Tools List: The 2012 +100 Social Media Tools - Attraction Marketing | Social Media Marketing Strategies and Tools | Scoop.it
Social Media Tools List: +100 Social Media Tools | Socialnomics. List of top social media tools available in 2012. The 2012 top social media tools list...
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Social Media For Women (And Men) Of A Certain Age - Allen Mireles Marketing

Social Media For Women (And Men) Of A Certain Age - Allen Mireles Marketing | Social Media Marketing Strategies and Tools | Scoop.it
Just look what happens in a single minute within the world of social media on the Internet these days!
more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | Social Media Marketing Strategies and Tools | Scoop.it

Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! Here's the list...

Learn More About Social Media and How To Use It.

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Why Social Media Marketing is Like Planting a Tree - Three Considerations for Your Content Marketing

Why Social Media Marketing  is Like Planting a Tree - Three Considerations for Your Content Marketing | Social Media Marketing Strategies and Tools | Scoop.it

The 2012 Social Media Marketing Industry Report by Social Media Examiner provides valuable insights into the how’s and why’s of social media marketing. This year’s report includes findings from more than 3,800 businesses across four continents.

Three major takeaways...


* Social Media Channels Continue to Grow:

The Social Media Examiner report illustrates how marketers are using and considering using several social marketing channels including Facebook, Twitter, Blogs, Google+, Video and photo sharing sites such as Pinterest and Instagram.

* Social Media Marketing Takes A Lot of Time:

Why does social media marketing take so much time? There are several reasons. The biggest reason is that creating and/or curating compelling content and engaging with people across various social channels is time consuming.

* Social Media Maturity Matters:

I liken social media marketing to planting a tree. It calls for a plan, patience and persistence over a sustained period of time. And, let’s not overlook the importance of high quality content.

Full Article Here: Social Media is Like Planting A Tree

Learn More About Social Media Quickly, In Bitesizes.

more...
No comment yet.
Scooped by contentmarketingdigest
Scoop.it!

Working on Your Social Media Metrics - Ydeveloper.com

Working on Your Social Media Metrics - Ydeveloper.com | Social Media Marketing Strategies and Tools | Scoop.it

The importance of refreshing and repositioning your approach to the social media metrics that you use to analyze your social media presence cannot be too exaggerated.

As the use of social media for business progresses to higher levels of sophistication and better experience for customers, it becomes increasingly important to keep working on your social media metrics, which measure your ROI from your social media presence.

Relying too much on the age-old metrics such as likes and number of fans and followers (which are of course still quite relevant) will not present a true picture of the efficacy of your social presence. The metrics that matter will depend on several factors such as the size of your business, vertical, products, social media goals and so on. Social Media - Here are some general pointers on what to look for to measure the value your social media presence...

more...
No comment yet.