One of the challenges of being a self-employed consultant doing your own social media is that it takes time. While it would be nice to have the time to be active on all social media platforms, the reality is that you need to be focussed.
The most important thing to think about when choosing which social media platforms to be active on is to think about your ideal client.
Who is the person that you are ultimately trying to reach? Once you have answered that question, you can look at the demographics of users for each platform to determine whether it’s of value for your business. Full Article.
Resources for Social Media in Business