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A great selection of articles all about advetising and social media and internet marketing
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Recent Facebook And Twitter Changes That Affect Marketers

Recent Facebook And Twitter Changes That Affect Marketers | Social Media, Advertising & Internet Marketing Resource | Scoop.it
There’ve been some significant shake-ups at Facebook and Twitter recently; in this article, I’ll outline some of the most significant changes business owners and marketers can expect to see in the coming months. Facebook: No More Promotional Posts Many marketers already take advantage of Facebook’s promoted posts as a way to get [...]
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Top 7 Online Marketing Trends That Will Dominate 2015

Top 7 Online Marketing Trends That Will Dominate 2015 | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015. If you’re interested [...]
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6 Powerful Methods to Supercharge your Facebook Page in 2015

6 Powerful Methods to Supercharge your Facebook Page in 2015 | Social Media, Advertising & Internet Marketing Resource | Scoop.it
In case you missed it, Facebook recently released an official announcement about Reducing Overly Promotional Page Posts starting January, 2015. What does this mean exactly? Well, it boils down to that if your posts are going to sound like a blatant advertisement, then it is an advertisement and Facebook wants you to pay.
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8 Internet User Statistics Every Small Business Should Know About

8 Internet User Statistics Every Small Business Should Know About | Social Media, Advertising & Internet Marketing Resource | Scoop.it
For the past couple months I have been working with WikiReviews, a better place for online reviews, to help them launch their platform, and we put together couple statistics that inspired us when we thought about the value we can deliver not only to the review and wiki communities, but also to small businesses that suffer from spam and negative reviews which pollute existing platforms.
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Trade Show Tips for Exhibitors, Marketers, and Attendees - GoPromotional Blog

Trade Show Tips for Exhibitors, Marketers, and Attendees - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Many of our clients who purchase promotional products use them at trade shows, conferences, and exhibitions. Those are one of the most popular occasions for promotional products; exhibitors use them to attract buyers to their booths. We have compiled a list of trade show tips for exhibitors, marketers, and attendees to for having a successful trade show experience. Trade Show Tips for Exhibitors Getting prepared to exhibit at a trade show is not easy task. It takes some incredible organisation skills to pull off a successful trade show, even if you exhibit at them all of the time. Here are 6 tips for preparing ahead for exhibiting at a trade show, conference, or exhibition. Set Goals: Continually evaluate and renew the goals you set. Listing your goals and objectives makes it easier to keep your “eye on the prize” and focus on ways to achieve those goals without getting distracted. Plan Ahead and Register Early: When you know you are attending a trade show, register as early as possible. Early registration often is reduced in price and allows you to choose the best spots. When you register early, it can also help you be prepared for the set up with plenty of time to order the proper materials, schedule employees, and build an advertising plan. Make sure to find out the booth measurements and get a list of rules, regulations, and restrictions to read ahead of time so that you won’t have any surprises during actual set up. Keep a trade show checklist and timeline handy that includes the weeks leading up to, week before, and daily schedules during the event. Get to Know the Trade Show Staff: Being nice gets you much farther along than not. Arrive Early: This allows you to get set up on days where the labour costs are less than the weekend or during premium times. You can also familiarise yourself with the city. Map out the route from the hotel to the trade show building and learn the surroundings including supply stores, grocery stores, and the best places to take important customers, clients, or colleagues to dinner. Develop a Marketing Plan: Most trade shows do the job of enticing and inviting attendees and buyers to come so that you will have visitors. However, advertising your presence at an upcoming trade show will ensure that more of your target market will be there and they are coming to the trade show to see you. Call and make appointments with past attendees and have special incentives for them to come to your booth. Social media can and should be a big part of your marketing plan before, during, and after the trade show event. Focus on Continuity: Have a team meeting before and during the trade show to make sure that everyone is communicating the same, cohesive message. Continuity is important so that visitors receive the same experience and the same message.   Tips for Your Trade Show Booth Display Your trade show booth plays a …
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Increase E-Commerce Conversion Rates with Product Badging Best Practices - GoPromotional Blog

Increase E-Commerce Conversion Rates with Product Badging Best Practices - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Product badging is an area that many e-commerce companies may not think about or realise how much emphasis they can add to help sales. However, you should be thinking about product badges for your website! According to Monetate, a cloud-computing based company that provides in-the-moment personalisation software, badging yields their clients between $50 and $100 million in revenue per year. That translates into a 55% improvement in conversion rates for websites that use badges vs. those who do not. What is product badging? Product badges are the small “virtual stickers” that you add to your online products to call attention to specials, details, or to quickly and easily convey information about that product. In addition to increasing the conversion rate and calling attention to specific products, the goals of product badging include: Making it easier for shoppers to locate relevant merchandise. Helping shoppers make purchase decisions. Educating the shopper in an effective and creative way. Automating Product Badges Saves Time & Money There are companies that will help automate the process of adding badges to your website and make it easier for you to manually choose and add specific badges as well. Certain badges can be automated such as best sellers, trending products, seasonal products, and 5 star best reviewed products. Other types of badges can be scheduled for automation in an effort to drive relevance based on search history, past purchases, etc. Shoppers like personalised attention online just the same as they do in stores. “Just for You” badges with recommended products will make past customers feel special that they were recognised. Certain brands can be tagged with badges as well featuring the brand, just be careful not to overdo it, because too many badges does not help showcase particular items if they all have badges. Badges can also point out which products have excellent reviews. When more people buy well reviewed products, chances are they will be happy with their purchase too. Here are 10 tips from Monetate that are best practices when it comes to product badges: Start with the Basics. If you are just starting out with badges, begin with the simple and “tried and true” basics that always work. These include “new”, “bestseller”, and “top rated” badges. Run Tests. Different things work for different websites. Therefore, you must test what works best for your products and your visitors. Try different messaging, colours, and positions to discover which ones convert best for you. Use Restraint. No one likes tacky. Too many badges will crowd the page and defeat the purpose of making certain products stand out. Avoid Jargon. Use words that all consumers are familiar with. If you have a rare material type, don’t use that in your badge; but of course, detail that in your description. Take the Broad View. When offering different views or multiple images, badging one of the images to point out detail is a great idea because it mimics an in-store shopping experience. Add Motion. A badge with the familiar play …
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How Colour Affects Website Conversions - GoPromotional Blog

How Colour Affects Website Conversions - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
This is article number two in our 3 part series on colours and your business. Today we are taking a look at how colours can affect your website conversions. There are many factors that affect website conversions and the colours on your website are one of them. In some cases colours and conversions is a subliminal thing and in other cases, it is just about making the right elements stand out at the right time. Here are the five main colours (3 primary colours and 2 secondary colours) that make up most of the colour schemes for websites. Of course there are blends of other colours, but these 5 can give you the main psychological profile for each colour so that you can better associate a colour with your product, service, brand, and company. Red: Since red is such a strong, intense colour, it is usually better only to use red designs and elements on your website in moderation. Red can mean passion and excitement, but it can also mean danger, caution, or stop. Testing out red elements is important because of the possibility of completely opposite meaning interpretations. Many experts feel that you should never make a button that you want web visitors to click on red since it usually means stop. Studies have actually shown that when looking at red, people can start breathing more rapidly and increase their heart rate. The positive aspects of red can mean love, passion, and energy. Most designers only use red as an accent colour in web designs. Yellow: Yellow is bright and happy. It is used to represent the sun in just about every culture on the planet because of its bright radiance. Since yellow is so bright it can cause eye fatigue, and therefore it should not be used too much. Yellow usually means happiness, cheerfulness, sunshine. However caution should still be used in yellow for website designs because, not only because it can also mean cowardly or cautious. It can also be hard to see, especially against a white or other light background. When used correctly, though yellow can help your website convey feelings like: positivity, hope, joy and warmth. Another positive aspect about the colour yellow is that it helps with learning and retention, so if there is something on your website that you want visitors to learn and retain, a yellow background can help with that. Orange: Orange represents youthfulness, happy, and joy. Since orange is a combination of yellow and red, it also combines the idea of brightness and excitement together. Orange actually can stimulate brain activity and increase oxygenation, much in the same way that red increases heart rate. A combination of red and yellow, orange brings outa combination of the same feelings that red and yellow can. Orange is perfect for websites for companies that want to convey warmth, happiness, and youth. It is also great for travel websites specializing in tropical, fun in the sun type destinations or exercise. Orange can stimulate website …
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FEATURE: The viral virus | b2bmarketing.net

FEATURE: The viral virus | b2bmarketing.net | Social Media, Advertising & Internet Marketing Resource | Scoop.it
In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? Jessica McGreal investigates
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Coke Has a Cure For Your Social Media Addiction

Coke Has a Cure For Your Social Media Addiction | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Coca-Cola is branching out into a new category: Elizabethan collars for social media-addicted humans.
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Top 10 Digital Marketing Trends To Watch Out This 2014 (Infographic) - Business 2 Community

Top 10 Digital Marketing Trends To Watch Out This 2014 (Infographic) - Business 2 Community | Social Media, Advertising & Internet Marketing Resource | Scoop.it
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12 Killer Social Media & Content Marketing Blog Posts from 2013

12 Killer Social Media & Content Marketing Blog Posts from 2013 | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Metro statue from a recent trip to Moscow This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday
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9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC] | Social Media, Advertising & Internet Marketing Resource | Scoop.it

Writing good content is crucial to delivering value and creating thought leadership for your brand.

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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Every 2 years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors.
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The Marketing Year: The top campaigns of 2014

The Marketing Year: The top campaigns of 2014 | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Gopromotional's insight:
The ALS #IceBucketChallenge nailed it!
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Do you really think you’re prepared for Black Friday and Cyber Monday? | The Wall Blog

It's that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing
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CASL Email Marketing Case Study - GoPromotional Blog

CASL Email Marketing Case Study - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
In July we told you about the new email marketing law that was passed in Canada. At that time, we explained why this law affects you even if you aren’t in Canada. It applies to any company that sends email to anyone in Canada. This means that if you have a commercial email list of customers, chances are there could be Canadian residents on your list. Being required to trim down your email list that you worked hard to build never seems like a good thing. However, it is an opportunity to hone your list and make it more effective. Today we will explore a case study from Marketing Sherpa.
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Conversion Optimisation Tips - GoPromotional Blog

Conversion Optimisation Tips - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Conversion rate optimisation is a big deal for the success of your website. What is conversion rate optimisation? CRO is the combination both a science and an art; the practice of researching ways to improve the performance of your website. Your website performance goals may be different things, and despite your initial thoughts, it is probably not only one thing. For an e-commerce store, a conversion is a sale. However even for an e-commerce website, a sale is not the only goal. There can be a number of goals such as signing up for a newsletter, completing a form, downloading a whitepaper, an in store visit, a call, a click on a link, a social share, even staying on the website for a certain length of time can all be conversion goals, and conversion rate optimisation can address all of your goals, not just sales. Two Main Types of Testing Conducted to Improve Conversions: Usability Testing and Optimisation Testing When you want to optimize the conversions on your website, there are different types of testing that you can do to discover what changes can lead to a better conversion rate. There are two main types of testing are A/B testing and multivariate testing; within those two there are many variables and differences. The idea of testing often strikes fear into the hearts and minds, even for adults long out of school. However, optimisation and usability testing is a good thing and instead of worrying about what “grade” your website gets, you only have to reap the rewards and benefits of the insights the testing will give you that will allow you to change your website for the better. Usability Testing Usability testing is often referred to as user interface (UI) testing or user experience (UX) testing. It refers to having life people test out your website to see where they go, what they do, and where they have problems. One type of usability testing actually tracks the eye movements of the test users to see what they look at and what attracts their eyes. It only takes about 5 people to figure out some really big insights into how your website is performing and where people are having problems, or going off track – in terms of what you want them to do or where you want them to go. Optimisation Testing Optimisation testing is changing things on your website and then measuring the results without specifically interviewing, asking, or watching what people do and where they go on your website. Then as new features with better conversions are implemented, you can continually optimise what works and eliminate what does not. A/B Testing A/B testing is comparing two different things. It can be two different types of shopping carts, two different landing pages, or other side by side comparisons. There are tools available that will deliver the “A” example to half of your website visitors and delivery the “B” example to the other half of the visitors and then measure …
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Email Etiquette for Customer Service - GoPromotional Blog

Email Etiquette for Customer Service - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
When emailing with customers, the dynamic becomes very different than other types of situations where you email with friends and family, or even colleagues. Delivery great customer service through email can be extremely tricky because the tone or point of the email can be so easily misinterpreted. This blog post will cover 10 email customer service tips and show you how to ensure that your customer service comes through and customers won’t misunderstand your meaning. Photo Credit: straversie.com Answer quickly. Customers that send an email expect a quick answer. A 24 hour turnaround time is probably the maximum amount of time it should take you to respond to an email inquiry. If you can reply quicker, that is ideal. If you cannot reply right away, it is a good idea to have an auto-response set up letting your customer know you received their email and outline when they can expect to hear back from a real, live person. An automated response should still link to answers to frequently asked questions, and direct them to popular link destinations that might help them find the information they are looking for. Customer service emails must be grammatically correct. It is important to take the time to proof read your email, as you would any other important correspondence. Re-read your email out loud to ensure that it reads the way you intended. Your emails should be written in a formal, but friendly tone. Of course, this can depend on your company rules and atmosphere, but being too rigid can often sound cold. Friendly and warm emails will get you much further than cold and matter of fact ones. However, remember this is not chat. Do not take short cuts or use internet abbreviations for words. If you are too friendly and informal, it can be offensive to some customers. Ensuring your tone and meaning are interpreted correctly. This is not an easy task because you have no control over how the person reading your email interprets it. Their mood and other circumstances surround their previous interaction with your company might have already skewed their view or impression. Therefore it is important, especially when dealing with a customer who might possibly be upset already, that you are specific with your meaning. Be formal but friendly. Don’t be afraid to take a few extra minutes to explain a policy, or what happened. If you are dealing with an upset customer or a problem, be sure to read the email allowed to a supervisor or co-worker to craft the proper, well thought out response. Adding a few extra key sentences can help show your sincerity. Always start out with a greeting and thank them for their email. Repeat their question or concern just as you would over the phone. Explain your answer. Close by thanking them again and then add something like, “I hope this helped answer your question.” Include a call to action. Email customer service is likely about selling your products or services. If your …
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Google’s Authorship Changes and Your Online Content Strategy - GoPromotional Blog

Google’s Authorship Changes and Your Online Content Strategy - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Google has been making some significant changes lately to their Google Authorship program. If you write content for your business, you should be paying close attention to the news on this topic as it unfolds. When Google first instituted the Authorship program, the idea was to allow writers to establish authority and credibility while influencing search rankings. Latest Changes to Google Authorship The latest change late in June was the removal of the author’s images and the Google Plus circle count from the listings as they appear in search results pages on Google. Google’s John Mueller explained on Google Plus that the reason behind the removal of the images is to “clean up the visual design of the search results, in particular creating a better mobile experience and a more consistent design across devices.” He further explained that their research indicates that click-through behavior was similar on both options. What are Google’s Intentions? Of course, the search optimization industry has been upset by this decision since many have been working on establishing authorship since it was implemented in 2011 and often rely on the increased attention they enjoyed from having a picture there. This is contrary to other Google eye tracking studies previously showed that the images did gain more attention from browsers. Photo Credit: Hubspot Many authors are upset by the removal of the image for fear of losing the credibility, influence, and resulting traffic that came from publishing under authorship. Most speculated about Google’s intentions. Some questioned if Google’s move was motivated by profits insinuating that the images were distracting from the paid ads. Worstream even went as far as to test the theory. Their data showed proof that the removal of author photos did increase the CTR of the ads. In their experiment, the click through rate of the ad was 44.8% higher after the Google authorship images were removed. Even still, a mobile first strategy does make sense for Google. That does support the idea of removing images since that streamlines the mobile experience and Google expects that mobile searches will surpass desktop searches before the end of the year. Mixed Messages The only thing we can say with certainty is that there has been a great deal of mixed messages about authorship, both from Google and the industry. The industry almost immediately started calling this feature AuthorRank back in 2011 when it was first introduced because of how it was obviously tied to helping with better rankings and a more prominent listing. However Google never used that term, always calling the feature authorship. Then, Eric Schmidt wrote in his book, The New Digital Age, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” Photo Credit: SearchEngineLand Since writing that, Google then downgraded the algorithmic value of authorship earlier this year. There was never …
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Information is Power! Attract Visitors to Your Booth with These Information Ideas - GoPromotional Blog

Information is Power! Attract Visitors to Your Booth with These Information Ideas - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
For trade show exhibitors, attracting visitors to your booth is the name of the game. In an environment like a trade shows where there can be such a concentrated amount of competition, you need something to make your booth stand out. The key to standing out is enlisting a combination of different tactics and techniques. One way to surely win over attendees is offering something for free. Usually that free thing is a promotional product or branded gift to help them remember your company after the trade show is over. However, another added benefit to offer trade show attendees is knowledge. Knowledge is power and offering them knowledge in the form of tips and ideas can put you ahead of the rest of your competition. Here are some ideas that might make up your list of tips: Top selling items Industry trends Creative ways to use your products Advice or tips relating to your industry (fashion, design, recipes, DIY tips, etc.) Information to help them sell through the products they buy from you Any type of information that you can put together that will be of use to your customers will be valuable to them. Then you can use that as a selling point to attract customers to your booth. For example, a sign saying, “Visit our booth for a FREE copy of the latest industry trends.” This will appeal to your customers or potential customers by letting them know that you are there to help them and to offer them free information. Of course, this does not have to be the only tactic you use to attract visitors to your trade show booth, and it should not be the only thing you use. A blend of things should be used and you should change things up to test what works best for your unique company and your company’s customer base.
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State of Internet Marketing for 2014 - GoPromotional Blog

State of Internet Marketing for 2014 - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Are you wondering where your internet marketing efforts measure up to other companies plans for 2014? WebMarketing123.com recently surveyed over 500 marketers. They developed an infographic detailing the results to reveal top digital goals, top challenges, what is working and what isn’t. We have broken down the results for you in easy to read chunks of information. You can see where your marketing department ranks among other businesses. It provides great opportunities to not only gauge your place in the grand scheme of marketing plans, but also to see where you can move ahead. Top Objectives in for B2B Businesses: 41% Generate Leads 27% Drive Sales 17% Improve Awareness Top Objectives in for B2C Businesses: 40% Drive Sales 27% Improve Awareness 18% Generate Leads     Where are Marketing Departments Spending their Budgets? Digital Marketing only makes up 25% of total marketing budget plans for 2014 50% plan more outsourced search marketing 63% plan to spend more on content marketing 75% plan to spend more on mobile Have you generated money from social media? 1 in 5 B2B businesses have and 1 in 3 B2C companies have. Top Challenges for B2B Businesses: 21% Generating Enough Leads 19% Producing enough Quality Content 18% Converting Leads to Customers Top Challenges for B2C Businesses: 25% Measuring ROI 22% Converting Leads to Customers 14% Integrative Content Across Channels Measuring ROI is the Biggest Challenges for Internet Marketers 26% do not know which channel delivers the best leads 33% do not know which channel generates the most revenue   Takeaways for Your Marketing Department How does your marketing department measure up to these statistics? If you haven’t focused on mobile and content, you are behind the curve and should start shifting budgets in that direction. Is ROI a challenge for you as well? If so, put a team on analytics and tracking so that you can determine where your best leads and most revenue come from so that you can jump ahead of that curve.
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A Visual History of Google Algorithm Changes [Infographic]

A Visual History of Google Algorithm Changes [Infographic] | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Want to see the impact Google's algorithm changes have had on SEO over the years? Check out this infographic we created with Moz.
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[Infographic] Facebook Dominates Social Logins; Google Makes Big Gains - SocialTimes

[Infographic] Facebook Dominates Social Logins; Google Makes Big Gains - SocialTimes | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Facebook may account for the majority of social logins worldwide but with the presence of other options, social logins are being more distributed across networks.
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Product Spotlight: Takeaway Mugs - GoPromotional Blog

Product Spotlight: Takeaway Mugs - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Gopromotional's insight:

With the weather changing and beginning to get cooler, everyone loves to be able to travel with their hot coffee or warm tea. Takeaway mugs give you the opportunity to give away coffee, tea, or other hot beverages in mugs that can easily go wherever anyone wants to take them.

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