The Conversation Prism | Social media & academia |

Kate T comments: Brian Solis and JESS3 produced this image of the social media landscape. It has 'brand' at the centre (as developed at least partly, as a way of illustrating how businesses can best engage with social networking).  Most academics are rightly wary of viewing themselves, their outputs and institutions as 'brands'; however it might be an interesting framework to use and adapt when considering which are the most powerful tools for scholarly collaboration, development and output.